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Many have long wondered just how many users are actively watching content on the Apple, andÂ starting soon we’ll get a deeper look into those numbers. Nielsen, the company behind tracking statistics related to all sorts of entertainment, has announced today that it soonÂ plans to start breaking out metrics for connected devices, including the Apple TV (via Variety).
Filed under: Apple TV Tagged: Apple TV, Nielsen, tracking
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Everywhere you go on the web, publishers and marketing agencies are trying to keep tabs on what your activityâ€”primarily to fire targeted advertising in your direction. The Privacy Badger extension is a simple, effective way of taking control over the data you give away in your daily journeys across the internet.
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The 2016 election has intensely focused on the debate surrounding the NSAâ€™s endless amount of spying powers. But when Iowa voters recently voiced their opinion on who should be in charge of that murky world of cyber surveillance (among other things), they didnâ€™t know they were already targets themselves.
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Verizon is merging its cellphone tracking supercookie with AOLâ€™s ad tracking network to match usersâ€™ online habits with their offline details.
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Julia Angwin and Jeff Larson - ProPublica
And now in a delightful new installment of a series I just made up right nowâ€”Why Isnâ€™t This Illegal?â€”we have an employer allegedly firing a woman for not wanting to be tracked after-hours on her work phone.
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In the days and weeks before Chinese New Year, some 700 million peopleâ€”twice the entire population of the U.S.â€”cram onto trains, buses, planes and boats to go home. This mass migration is the largest annual movement of humans in the world, and now it can be tracked by smartphone.
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Currently most of us have to inform our bank by phone when weâ€™re travelling to avoid purchases in other countries appearing as red flags for fraud and being declined. That could soon change as Visa looks to track smartphonesÂ with a service called Mobile Location ConfirmationÂ in order to help their security systems become smarter and reduce declined purchases by as much as 30%.
While infrequent, unnecessary transaction declines can mean lost sales for retailers, additional customer service costs for financial institutions and, ultimately, frustration for the cardholder if unable to make a purchase when traveling…Â The service uses mobile geo-location data in real time as an additional input into Visaâ€™s predictive fraud analytics. Finsphere Corporation, a leader in the use of mobile data and geo-spatial analysis, provides Visa an analysis of the account holderâ€™s device location data, which is then matched with the transaction location in less than a millisecond, right at the point of sale.
The service will be an optional one that your bank will have to implement and ask you to opt in to through their own mobile app.
So it doesnâ€™t necessarily mean you can avoid making the call entirely just yet, but Visa said â€śwhen a cardholderâ€™s mobile device is in the same location as the payment transaction, the issuing financial institution can more confidently approve the transaction.â€ť That will certainly help cut down on the many legitimate purchase that get flagged for fraud each year and give consumers a bit more piece at mind if they are willing to opt-in to being tracked.
Visa also noted that it “estimates, issuing financial institutions spend hundreds of millions of dollars annually to manage customer service calls related to pre-travel requests and to research declined transactions.”
Itâ€™s unclear how the service might work alongside Apple Pay for cards that are loaded into Appleâ€™s new iOS-based payments service.
Filed under: Apps, iOS Tagged: Apple pay, Credit card, fraud, Mobile Location Confirmation, Smartphone, tracking, travelers, Visa
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