Tags Tracking

Nielsen to start tracking by-device statistics for set-top boxes like the Apple TV

Many have long wondered just how many users are actively watching content on the Apple, and starting soon we’ll get a deeper look into those numbers. Nielsen, the company behind tracking statistics related to all sorts of entertainment, has announced today that it soon plans to start breaking out metrics for connected devices, including the Apple TV (via Variety).

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Filed under: Apple TV Tagged: Apple TV, Nielsen, tracking

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Chance Miller

March 24th

Apple

Mac

This Simple Plugin Will Stop Websites from Tracking You

Everywhere you go on the web, publishers and marketing agencies are trying to keep tabs on what your activity—primarily to fire targeted advertising in your direction. The Privacy Badger extension is a simple, effective way of taking control over the data you give away in your daily journeys across the internet.

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February 19th

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How One Creepy Company Uses Smartphones to Secretly Track Voters

The 2016 election has intensely focused on the debate surrounding the NSA’s endless amount of spying powers. But when Iowa voters recently voiced their opinion on who should be in charge of that murky world of cyber surveillance (among other things), they didn’t know they were already targets themselves.

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Darren Orf

February 12th

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The Eye Tribe Tracker Pro Offers Affordable Eye Tracking For $199

The Eye Tribe first brought their clever eye-tracking hardware to our Hardware Battlefield where they showed us how easy – and potentially useful – it was to to track eye movements across a screen. Created by four former PhD students from the IT University of Copenhagen, the system was initially aimed at developers and sold about 10,000 units. Now the team is back with a… Read More

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John Biggs

January 14th

Gadgets

Wayfindr Is Building An Open Standard For Indoor Navigation By Beacon

Wayfindr A project to probe the viability of using low power Bluetooth Beacon technology as an aid for indoor navigation — with a special focus on helping blind and visually impaired people get around independently — has been awarded a $1 million grant from Google.org to broaden and accelerate its development. Read More

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Natasha Lomas

December 3rd

Gadgets

Mobile

Be Afraid: Verizon’s Supercookies to Merge With AOL’s Ad-Tracking Network

Verizon is merging its cellphone tracking supercookie with AOL’s ad tracking network to match users’ online habits with their offline details.

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Julia Angwin and Jeff Larson - ProPublica

October 7th

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Woman Says She Got Fired for Deleting a 24/7 Tracking App Off Her Phone

And now in a delightful new installment of a series I just made up right now—Why Isn’t This Illegal?—we have an employer allegedly firing a woman for not wanting to be tracked after-hours on her work phone.

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Kate Knibbs

May 11th

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A Map of the World’s Largest Annual Human Migration

In the days and weeks before Chinese New Year, some 700 million people—twice the entire population of the U.S.—cram onto trains, buses, planes and boats to go home. This mass migration is the largest annual movement of humans in the world, and now it can be tracked by smartphone.

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Sarah Zhang

February 18th

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Visa hopes to track smartphone locations to prevent credit card fraud for travellers

Visa-app-01

Currently most of us have to inform our bank by phone when we’re travelling to avoid purchases in other countries appearing as red flags for fraud and being declined. That could soon change as Visa looks to track smartphones with a service called Mobile Location Confirmation in order to help their security systems become smarter and reduce declined purchases by as much as 30%.

While infrequent, unnecessary transaction declines can mean lost sales for retailers, additional customer service costs for financial institutions and, ultimately, frustration for the cardholder if unable to make a purchase when traveling… The service uses mobile geo-location data in real time as an additional input into Visa’s predictive fraud analytics. Finsphere Corporation, a leader in the use of mobile data and geo-spatial analysis, provides Visa an analysis of the account holder’s device location data, which is then matched with the transaction location in less than a millisecond, right at the point of sale.

The service will be an optional one that your bank will have to implement and ask you to opt in to through their own mobile app.

So it doesn’t necessarily mean you can avoid making the call entirely just yet, but Visa said “when a cardholder’s mobile device is in the same location as the payment transaction, the issuing financial institution can more confidently approve the transaction.” That will certainly help cut down on the many legitimate purchase that get flagged for fraud each year and give consumers a bit more piece at mind if they are willing to opt-in to being tracked.

Visa also noted that it “estimates, issuing financial institutions spend hundreds of millions of dollars annually to manage customer service calls related to pre-travel requests and to research declined transactions.”

It’s unclear how the service might work alongside Apple Pay for cards that are loaded into Apple’s new iOS-based payments service.


Filed under: Apps, iOS Tagged: Apple pay, Credit card, fraud, Mobile Location Confirmation, Smartphone, tracking, travelers, Visa

Check out 9to5Mac for more breaking coverage of Apps, iOS, and Smartphone.

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Jordan Kahn

February 12th

Apple

Mac

Oh Good: AT&T Will Stop Putting Undeletable Tracking IDs on Your Phone

Oh Good: AT&T Will Stop Putting Undeletable Tracking IDs on Your Phone

AT&T has phased out a controversial tracking program it used that inserted identification tags without an opt-out into users' internet traffic.

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Kate Knibbs

November 14th

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