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Tim Cook insists the Apple Watch is doing just fine

Apple Watch Sales

The Apple Watch is doing just fine in terms of technology. We're onto the second generation of hardware, all the early software kinks have been worked out, and there's a healthy stable of third-party apps coming along.

But when it comes to actual sales of the Watch, Apple has remained eerily tight-lipped. The company has shown no delay in boasting about record-breaking iPhone sales before, but we haven't heard so much about the Watch.

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Chris Mills

December 6th

Apple

What Apple thinks about Blackberry killing its phone business

Tim Cook BlackBerry
Over the past few years, much has been written about BlackBerry’s historic fall from grace. In a turn of events that already has the trappings of a classic Business School 101 case-study, the famed Canadian tech giant once ruled the smartphone market with an iron fist before Apple swooped in out of nowhere and pushed them to the brink of irrelevance. Once it became clear that Apple’s take on the modern-day smartphone was where the entire industry was headed, BlackBerry tried to implement all sorts of gimmicks, strategy re-shifts, and executive shuffling in an effort to stay afloat. Alas, there was nothing that BlackBerry could do to remain relevant in a smartphone market that quickly became a two-horse race between Apple and Android.

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Yoni Heisler

September 29th

Mobile

Tim Cook hints the MacBook Pro update we want is on the way

MacBook Pro 2016 Release Date
Apple last week unveiled a bunch of new products during its iPhone fall event, with the iPhone 7 and iPhone 7 Plus sharing the spotlight. There was no surprise one more thing at the end of the show — though you could argue that Apple began with one: Super Mario for iPhone. That means we did not get to see a brief MacBook announcement during the event that was focused on mobile devices and mobile experiences. But Apple is expected to refresh some of its Mac products this year, and Tim Cook hinted that’s going to happen sooner than you think.

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Chris Smith

September 12th

Apple

Barbra Streisand tells Jimmy Fallon about her beef with Siri

Barbra Streisand Siri Jimmy Fallon
We heard a few days ago that Barbra Streisand decided to pick up the phone and call none other than Tim Cook to demand a certain update in Siri. She wasn’t happy with the way Siri pronounces her name, and the Apple CEO obliged, letting her know that it’ll all be fixed come September 30th. Naturally, all tech blogs speculated that we’re going to get a new version of iOS on that date, likely the first iOS 10 release, though it would be a little late compared to Apple’s usual iOS rollout. But this isn’t about that at all. No, we’re just going to take a look at Streisand explaining the entire thing to Jimmy Fallon.

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Chris Smith

August 28th

Apple

Augmented reality is a ‘core’ technology for Tim Cook’s Apple

Apple Tim Cook Augmented Reality
Apple sees augmented reality (AR) as a “core” technology, and the company is already doing “a lot of things” with AR. The news comes from Apple CEO Tim Cook who spoke at great length in an interview about his job and its challenges.

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Chris Smith

August 15th

Apple

Apple Wants to Let You Become an Organ Donor With a New iPhone Feature

Apple plans to add a new feature to its Health app that will allow users to easily sign up with a national organ donor registry, according to a report from the Associated Press.

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Sophie Kleeman

July 5th

Apple

Report: Apple CEO Tim Cook to fundraise for Republican House Speaker Paul Ryan

Apple may not be playing ball with the Republican Party’s upcoming convention, but CEO Tim Cook is reportedly set to hold a fundraiser for Republican House Speaker Paul Ryan next week. Politico reports that Apple wants to “strengthen its relationships with key Republicans” like Ryan despite its apparent opposition to Donald Trump, the GOP presidential nominee.

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Filed under: AAPL Company Tagged: Donald Trump, Paul Ryan, Republican Party, Tim Cook

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Zac Hall

June 20th

Apple

Mac

Metal detectors seemingly being installed at WWDC as Tim Cook acknowledges Orlando tragedy

A tweeted photo suggests that Apple is installing metal detectors at the entrance to WWDC for the first time, as CEO Tim Cook tweeted a message in support of the victims and families of the Orlando shooting.

The additional security – a first for a WWDC event – is likely to be in response to the deadliest mass shooting in recent history, a gunman killing 49 people and injuring more than 50 others in a gay nightclub in Orlando over the weekend.

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Filed under: AAPL Company Tagged: Orlando, Tim Cook, WWDC, WWDC 2016, WWDC security

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Ben Lovejoy

June 13th

Apple

Mac

Tim Cook climbs to #8 on list of highest rated CEOs in America with 96% approval

Earlier this week, Apple continued to climb the Fortune 500 ranking to 3rd, and now Glassdoor’s annual CEO ratings have been released with Tim Cook moving towards the top. Last year, Cook barely cracked the top 10 and was ranked 10th, but this year he’s moved up to 8th.

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Filed under: AAPL Company Tagged: Apple, Tim Cook

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Chance Miller

June 8th

Apple

Mac

Former Apple ad guru Ken Segall says company is losing touch with its heritage of simplicity

Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book Insanely Simple, says that Apple is beginning to lose touch with its heritage of simplicity. He gave his assessment of Apple’s ‘state of simplicity’ in a piece for the Guardian.

Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s Apple. They see complexity in expanding product lines, confusing product names, and the products themselves.

While the Guardian‘s headline makes the piece seem entire critical, it’s actually very balanced …

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Filed under: AAPL Company Tagged: AAPL, Apple Inc, Insanely Simple, Ken Segall, simplicity, Steve Jobs, Tim Cook

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Ben Lovejoy

June 3rd

Apple

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