Tags tim cook

Tim Cook loves AR but says the technology to support Smart Glasses isn’t ready

Apple Smart Glasses

Amid reports that Apple has been busy developing a pair of advanced smart glasses, Tim Cook went on record during a recent interview with The Independent and essentially put to bed any hopes that such a product might see the light of day anytime soon. Though Cook didn't deny Apple's interest in such a product, he flat-out said that the technology needed to make such a product feasible simply isn't mature enough right now.

"But today I can tell you the technology itself doesn't exist to do [smart glasses] in a quality way," Cook said. "The display technology required, as well as putting enough stuff around your face – there’s huge challenges with that. The field of view, the quality of the display itself, it’s not there yet."

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Yoni Heisler

October 11th

Apple

Mobile

Tim Cook loves AR but says the technology to support Smart Glasses isn’t ready

Apple Smart Glasses

Amid reports that Apple has been busy developing a pair of advanced smart glasses, Tim Cook went on record during a recent interview with The Independent and essentially put to bed any hopes that such a product might see the light of day anytime soon. Though Cook didn't deny Apple's interest in such a product, he flat-out said that the technology needed to make such a product feasible simply isn't mature enough right now.

"But today I can tell you the technology itself doesn't exist to do [smart glasses] in a quality way," Cook said. "The display technology required, as well as putting enough stuff around your face – there’s huge challenges with that. The field of view, the quality of the display itself, it’s not there yet."

Continue reading...

Trending right now:

  1. Google Home Mini caught recording everything and sending all the data to Google
  2. Want to send your name to Mars? Now’s your chance!
  3. Next year’s iPhone X successor should have battery life like we’ve never seen

Comments Off on Tim Cook loves AR but says the technology to support Smart Glasses isn’t ready

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Yoni Heisler

October 11th

Apple

Mobile

A brief recent history of Apple’s product swerves

 Apple did not make the first personal computer, nor the first tablet computer, nor the first smartphone. Measuring it against what comes first is — to paraphrase Steve Jobs — a boneheaded way of looking at the company… Read More

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Natasha Lomas

September 16th

Apple

Gadgets

Mobile

Tim Cook says Apple products aren’t made ‘for the rich’

iPhone Pricing Tim Cook

Ahead of Apple's iPhone 8 and iPhone X event tomorrow, Tim Cook sat down for an interesting interview with Adam Lashinsky of Fortune. Though the interview doesn't provide us with anything nearly as tantalizing as the iPhone X leaks we saw over the weekend, it does give us even more insight into Tim Cook's views on a varied number of topics, including the environment, human rights, and the misplaced narrative that the iPhone is becoming far too expensive.

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Yoni Heisler

September 12th

Apple

Mobile

There’s a tiny chance Tim Cook might finally give us the iPhone 8 news we’re waiting for

iPhone 8 Release Date

September, or new iPhone month as I like to call it, is almost here, and we already have rumored dates for Apple’s iPhone 8 event and its release. All we need now from Apple is to finally announce its annual iPhone event, and a couple of reports claim that Tim Cook might do just that on Friday.

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Chris Smith

August 25th

Apple

Mobile

Apple refuses to confirm Trump’s wild claims

Donald Trump Apple

We’re used to seeing Donald Trump make all sorts of wild statements, and on Tuesday he delivered. Again. He said in an interview that Apple CEO Tim Cook called him to tell him that Apple is going forward with plans to make three “big, big, big” plans. Before you get excited about Apple bringing iPhone manufacturing jobs to the States, you should remember who made these claims. And that Apple is yet to comment on the matter.

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Chris Smith

July 26th

Apple

Tim Cook says Apple’s car project is ‘the mother of all AI projects’

 In a very brief interview with Bloomberg, Apple CEO Tim Cook confirmed that the company has been working on an Apple car. This isn’t the first time Apple talked about the company’s ongoing work in the car industry. Cook described Apple’s car project as the combination of three different factors — self-driving cars, electric vehicles and ride-sharing. Those three… Read More

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Romain Dillet

June 13th

Apple

Gadgets

Tim Cook takes a jab at Windows during MIT commencement speech

Mac Vs Windows Tim Cook

The intensity of of the Mac vs PC war today is a far cry from what it used to be back in the 90s. Even in the early 2000s, the debate between Mac fans and Windows enthusiasts was operating at full throttle, in large part due to Apple's wildly successful Get a Mac ad campaign which featured Justin Long as an endearing embodiment of a Mac and John Hodgman as a stodgy, and yet likable, PC. In recent years, the Mac vs PC debate has simmered down and has largely been supplanted by the iPhone vs Android debate. Still, every once in a long while we'll see an Apple executive or well-known Apple personality throw out what can arguably be categorized as a nostalgia-fueled jab at Windows.

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  3. Tim Cook says Apple’s AI is already watching you

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Yoni Heisler

June 11th

Apple

Tim Cook says Apple’s AI is already watching you

Apple machine learning, AI

When you talk about Silicon Valley tech giants using AI to improve an existing product, there's a decent chance you're thinking of Google. The recent I/O developer conference confirmed that Google thinks AI and machine learning will be all that matters in the future, and nearly every new thing it announced for Android had some kind of AI angle.

But Apple is trying to gently remind people that while it might not throw its advancements around so much, Apple's not falling behind in the AI department.

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Chris Mills

June 11th

Apple

Why Paris Agreement supporters should rally behind Tim Cook, and not Elon Musk

tim cook

Climate change is real, and an overwhelming majority of scientists and researchers in various fields have put the blame for the gradual warming of the Earth squarely on mankind. At this point, there's really no denying it unless you're willing to ignore countless studies from every developed nation. That's why, when Donald Trump announced that he was pulling the United States out of the Paris Agreement, it was met with backlash from democrats, republicans, and countless US allies. Tim Cook and Elon Musk are leading the charge against the decision from Silicon Valley, but not everyone believes they're both in it for the right reasons.

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Mike Wehner

June 2nd

Apple
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