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Following MacBook Pro backlash, Tim Cook promises Apple won’t forget about its Pro users

MacBook Pro

Tim Cook earlier today addressed growing concerns that Apple is no longer interested in catering to creative professionals. During a Q&A session at Apple's annual shareholder meeting, Cook said that Apple remains committed to the Pro market and that the company has no plans to abandon that specific user demographic.

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  3. Apple’s iPhone 8 will do the unthinkable

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Yoni Heisler

February 28th

Apple

Tim Cook: Augmented Reality is as big of a technology as the smartphone

Tim Cook Augmented Reality

While Apple is typically very cautious when discussing upcoming products and technologies, the company's interest in augmented reality is hardly a well-kept secret. In addition to some notable hires in the AR space, Tim Cook seems to wax poetic about the potential of AR every single time the topic comes up. While it remains to be seen if Apple's interest in AR will ultimately manifest in a pair of AR-powered glasses or perhaps an iPhone with some intriguing built-in AR capabilities, it's probably only a matter of time before we see what Apple's engineers and researchers have been cooking up over at 1 Inifinte Loop.

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Yoni Heisler

February 12th

Apple

Mobile

Apple considers legal action against Trump’s immigration ban

Apple vs. Donald Trump

After telling employees a few days ago that Apple did not support Donald Trump’s stance against immigration, Apple’s CEO Tim Cook said he’s considering legal options against Trump.

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Chris Smith

February 1st

Apple

Tim Cook insists the Apple Watch is doing just fine

Apple Watch Sales

The Apple Watch is doing just fine in terms of technology. We're onto the second generation of hardware, all the early software kinks have been worked out, and there's a healthy stable of third-party apps coming along.

But when it comes to actual sales of the Watch, Apple has remained eerily tight-lipped. The company has shown no delay in boasting about record-breaking iPhone sales before, but we haven't heard so much about the Watch.

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Chris Mills

December 6th

Apple

What Apple thinks about Blackberry killing its phone business

Tim Cook BlackBerry
Over the past few years, much has been written about BlackBerry’s historic fall from grace. In a turn of events that already has the trappings of a classic Business School 101 case-study, the famed Canadian tech giant once ruled the smartphone market with an iron fist before Apple swooped in out of nowhere and pushed them to the brink of irrelevance. Once it became clear that Apple’s take on the modern-day smartphone was where the entire industry was headed, BlackBerry tried to implement all sorts of gimmicks, strategy re-shifts, and executive shuffling in an effort to stay afloat. Alas, there was nothing that BlackBerry could do to remain relevant in a smartphone market that quickly became a two-horse race between Apple and Android.

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Yoni Heisler

September 29th

Mobile

Tim Cook hints the MacBook Pro update we want is on the way

MacBook Pro 2016 Release Date
Apple last week unveiled a bunch of new products during its iPhone fall event, with the iPhone 7 and iPhone 7 Plus sharing the spotlight. There was no surprise one more thing at the end of the show — though you could argue that Apple began with one: Super Mario for iPhone. That means we did not get to see a brief MacBook announcement during the event that was focused on mobile devices and mobile experiences. But Apple is expected to refresh some of its Mac products this year, and Tim Cook hinted that’s going to happen sooner than you think.

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  3. iPhone 7, iPhone 6s and iPhone SE: This is Apple’s fall 2016 iPhone lineup

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Chris Smith

September 12th

Apple

Barbra Streisand tells Jimmy Fallon about her beef with Siri

Barbra Streisand Siri Jimmy Fallon
We heard a few days ago that Barbra Streisand decided to pick up the phone and call none other than Tim Cook to demand a certain update in Siri. She wasn’t happy with the way Siri pronounces her name, and the Apple CEO obliged, letting her know that it’ll all be fixed come September 30th. Naturally, all tech blogs speculated that we’re going to get a new version of iOS on that date, likely the first iOS 10 release, though it would be a little late compared to Apple’s usual iOS rollout. But this isn’t about that at all. No, we’re just going to take a look at Streisand explaining the entire thing to Jimmy Fallon.

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  3. Does it even matter that last year’s iPhone 6s is so much faster than the new Galaxy Note 7?

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Chris Smith

August 28th

Apple

Augmented reality is a ‘core’ technology for Tim Cook’s Apple

Apple Tim Cook Augmented Reality
Apple sees augmented reality (AR) as a “core” technology, and the company is already doing “a lot of things” with AR. The news comes from Apple CEO Tim Cook who spoke at great length in an interview about his job and its challenges.

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Chris Smith

August 15th

Apple

Apple Wants to Let You Become an Organ Donor With a New iPhone Feature

Apple plans to add a new feature to its Health app that will allow users to easily sign up with a national organ donor registry, according to a report from the Associated Press.

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Sophie Kleeman

July 5th

Apple

Report: Apple CEO Tim Cook to fundraise for Republican House Speaker Paul Ryan

Apple may not be playing ball with the Republican Party’s upcoming convention, but CEO Tim Cook is reportedly set to hold a fundraiser for Republican House Speaker Paul Ryan next week. Politico reports that Apple wants to “strengthen its relationships with key Republicans” like Ryan despite its apparent opposition to Donald Trump, the GOP presidential nominee.

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Filed under: AAPL Company Tagged: Donald Trump, Paul Ryan, Republican Party, Tim Cook

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Zac Hall

June 20th

Apple

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