Tags tim cook

Tim Cook says Apple’s car project is ‘the mother of all AI projects’

 In a very brief interview with Bloomberg, Apple CEO Tim Cook confirmed that the company has been working on an Apple car. This isn’t the first time Apple talked about the company’s ongoing work in the car industry. Cook described Apple’s car project as the combination of three different factors — self-driving cars, electric vehicles and ride-sharing. Those three… Read More

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Romain Dillet

June 13th

Apple

Gadgets

Tim Cook takes a jab at Windows during MIT commencement speech

Mac Vs Windows Tim Cook

The intensity of of the Mac vs PC war today is a far cry from what it used to be back in the 90s. Even in the early 2000s, the debate between Mac fans and Windows enthusiasts was operating at full throttle, in large part due to Apple's wildly successful Get a Mac ad campaign which featured Justin Long as an endearing embodiment of a Mac and John Hodgman as a stodgy, and yet likable, PC. In recent years, the Mac vs PC debate has simmered down and has largely been supplanted by the iPhone vs Android debate. Still, every once in a long while we'll see an Apple executive or well-known Apple personality throw out what can arguably be categorized as a nostalgia-fueled jab at Windows.

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  3. Tim Cook says Apple’s AI is already watching you

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Yoni Heisler

June 11th

Apple

Tim Cook says Apple’s AI is already watching you

Apple machine learning, AI

When you talk about Silicon Valley tech giants using AI to improve an existing product, there's a decent chance you're thinking of Google. The recent I/O developer conference confirmed that Google thinks AI and machine learning will be all that matters in the future, and nearly every new thing it announced for Android had some kind of AI angle.

But Apple is trying to gently remind people that while it might not throw its advancements around so much, Apple's not falling behind in the AI department.

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Chris Mills

June 11th

Apple

Why Paris Agreement supporters should rally behind Tim Cook, and not Elon Musk

tim cook

Climate change is real, and an overwhelming majority of scientists and researchers in various fields have put the blame for the gradual warming of the Earth squarely on mankind. At this point, there's really no denying it unless you're willing to ignore countless studies from every developed nation. That's why, when Donald Trump announced that he was pulling the United States out of the Paris Agreement, it was met with backlash from democrats, republicans, and countless US allies. Tim Cook and Elon Musk are leading the charge against the decision from Silicon Valley, but not everyone believes they're both in it for the right reasons.

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Mike Wehner

June 2nd

Apple

Tim Cook blasts Trump’s withdrawal from Paris climate deal, vows to ‘never waver’

Tim Cook vs. Trump on Paris Climate Change Deal

Apple will continue to protect the environment and fight climate change in spite of Trump’s decision to withdraw the US from the Paris accord. Tim Cook said as much on Thursday in a tweet and company-wide memo after Trump made the withdrawal official.

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Chris Smith

June 2nd

Apple

Tim Cook will spend 0.39% of Apple’s cash to keep Donald Trump happy

Tim Cook interview

In a CNBC interview this evening, Apple CEO Tim Cook announced that Apple will start a $1 billion fund to "promote advanced manufacturing jobs in the United States." President Trump has repeatedly called out American companies that do a majority of their manufacturing overseas, including Apple.

Previously, Apple has hinted that it might explore the possibility of building iPhones in the US. Trump has explored the possibility of a border adjustment tax, which would heavily penalize companies that manufacture overseas, but no concrete plans have been put forward.

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Chris Mills

May 3rd

Apple

Apple hits a speed bump in Q2 after its stock soared in the past year

 Apple hit a little snag in the second quarter, falling slightly under what Wall Street expected in its earnings report — causing a slight drop after its stock has jumped massively in the past year. The company reported earnings of $2.10 per share on revenue of $52.9 billion. Wall street was looking for earnings of $2.02 per share on revenue of around $53 billion. It also sold 50.8… Read More

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Matthew Lynley

May 2nd

Apple

Gadgets

Mobile

Apple hits a speed bump in Q2 after its stock soared in the past year

 Apple hit a little snag in the second quarter, falling slightly under what Wall Street expected in its earnings report — causing a slight drop after its stock has jumped massively in the past year. The company reported earnings of $2.10 per share on revenue of $52.9 billion. Wall street was looking for earnings of $2.02 per share on revenue of around $53 billion. It also sold 50.8… Read More

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Matthew Lynley

May 2nd

Apple

Gadgets

Mobile

Following MacBook Pro backlash, Tim Cook promises Apple won’t forget about its Pro users

MacBook Pro

Tim Cook earlier today addressed growing concerns that Apple is no longer interested in catering to creative professionals. During a Q&A session at Apple's annual shareholder meeting, Cook said that Apple remains committed to the Pro market and that the company has no plans to abandon that specific user demographic.

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Yoni Heisler

February 28th

Apple

Tim Cook: Augmented Reality is as big of a technology as the smartphone

Tim Cook Augmented Reality

While Apple is typically very cautious when discussing upcoming products and technologies, the company's interest in augmented reality is hardly a well-kept secret. In addition to some notable hires in the AR space, Tim Cook seems to wax poetic about the potential of AR every single time the topic comes up. While it remains to be seen if Apple's interest in AR will ultimately manifest in a pair of AR-powered glasses or perhaps an iPhone with some intriguing built-in AR capabilities, it's probably only a matter of time before we see what Apple's engineers and researchers have been cooking up over at 1 Inifinte Loop.

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Yoni Heisler

February 12th

Apple

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