For the last ten years, Apple has had an odd habit of nickel-and-diming customers over the cost of internal storage. Although the flash storage chip inside the iPhone normally costs Apple $20, it's stuck with a base level of 16GB of storage for the longest time, only recently springing for a 32GB base option with the iPhone 7.
Once you've loaded up the OS, a couple slo-mo videos and a few Spotify playlists, it still isn't enough for most users. Sure, you can buy iCloud storage for a couple bucks a month, but the more logical solution for Apple would be to have a base option fo 64GB, much like most flagship Android phones.
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