We are seeing a lot of activity in the world of advertising technology -- from
funding rounds to
new product launches -- but it's not all good news, and inevitably consolidation is coming, too:
Peer39, an adtech provider based in New York and Israel, is getting bought by offline and online ad management and ad distribution company
DG. The price: $15.5 million -- roughly about half of what Peer39 had raised from investors over the course of six years.
The cash-and-stock deal will see DG pay $10 million in cash, with the rest in shares, as well as a $2.3 million earn out payment, the companies noted in a
statement.
