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Here’s why Nintendo thinks the Switch will succeed where the Wii U failed

Nintendo Switch vs. Wii U

Following the Nintendo Switch hands-on event in New York City last week, Nintendo of America CEO Reggie Fils-Aime told Polygon that The Legend of Zelda: Breath of the Wild will be the final first-party game released for the Wii U. In other words, after the game launches on March 3rd, the Wii U will be dead, thus ending one of the more disappointing chapters in the company's long and storied history.

Everything about the Wii U, from its underpowered hardware to its oversized controller to its embarrassingly dated online platform, was confusing and off-putting. Nintendo is painfully aware of all of those mistakes, but how does the company plan on avoiding them with the upcoming Switch?

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Jacob Siegal

January 20th

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Zelda will be Nintendo’s final game for the ‘end of life’ Wii U

Nintendo Switch Nintendo has just confirmed that The Legend of Zelda: Breath of the Wild will be the last first-party game for the company’s soon to be replaced Wii U. It’s a bittersweet moment for die-hard fans of the console — and yes, they exist. Read More
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Devin Coldewey

January 20th

Gadgets

Nintendo kicks off limited-time Loads of Coins event in ‘Super Mario Run’

Super Mario Run Loads of Coins

Following in the footsteps of Pokemon Go (and virtually every other online mobile game on the App Store), Nintendo introduced a limited-time event called "Loads of Coins" in Super Mario Run this week. Throughout the event, which lasts from January 16th to January 26th, players will be able to collect 1.5 times as many coins as usual by competing in the game's Toad Rally mode.

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Jacob Siegal

January 18th

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Nintendo kicks off limited-time Loads of Coins event in ‘Super Mario Run’

Super Mario Run Loads of Coins

Following in the footsteps of Pokemon Go (and virtually every other online mobile game on the App Store), Nintendo introduced a limited-time event called "Loads of Coins" in Super Mario Run this week. Throughout the event, which lasts from January 16th to January 26th, players will be able to collect 1.5 times as many coins as usual by competing in the game's Toad Rally mode.

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Jacob Siegal

January 18th

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Even Nintendo didn’t know the NES Classic would be this popular

NES Classic Edition stock

Ever since it came out, the NES Classic Edition has been permanently out of stock. Dribbles have come into Best Buy, Amazon Prime Now and Walmart, but consoles have been snapped up by people willing to wait in line at 3AM, in December.

While it might be nice for Nintendo's ego to have people scrambling to find the console, it's not great for Nintendo's bottom line. NES Classic Editions have been going at resellers for around $200, which is a lot of revenue forgone for Nintendo. And, let's not even mention all the consoles that might have been sold as Christmas presents, if customers could have found them in store.

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Chris Mills

January 16th

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All the ways Nintendo screwed up the Switch reveal (and how to fix them)

Nintendo Switch: Price

On Thursday, January 12th, Nintendo finally pulled the curtain back on its next home console: the Switch. As a detractor of the Wii U from the day it was unveiled, I was pleased to see that the company had seemingly veered back on course with the Switch — a hybrid home/portable console with some exciting ideas and one of the most anticipated launch titles in history. But then reality began to sink in.

As enthusiastic as I am for the hardware itself (as you can see in my hands-on report), it's hard to look past all of the ways that Nintendo botched the reveal of a console that everyone wanted to like.

Below, I'm going to explore all of the ways that Nintendo bungled the reveal of a console that absolutely has to succeed, and provide some (potentially untenable) solutions for the company to consider.

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Jacob Siegal

January 16th

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Hands on with the Nintendo Switch: Nintendo’s road to recovery begins here

Nintendo Switch hands-on preview

When Nintendo unveiled the Wii at E3 2005, I was skeptical. Beyond the name being bafflingly stupid, the gimmick of motion controls didn't appeal to me in the slightest. Needless to say, the world didn't share my skepticism, as Nintendo went on to sell over 100 million Wii consoles in 10 years.

Cut to 2011. I'm sitting in the Nokia Theatre in Los Angeles, waiting to see Nintendo's long-awaited response to the PS3 and Xbox 360. As soon as that bulky touchscreen controller appears on stage, I feel a sense of dread wash over me. Without question, that unveiling was a low point in the history of Nintendo.

Nearly six years later, I'm pleased to say that the Switch has a chance to be a high point.

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Jacob Siegal

January 14th

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Here’s what to do if you missed out on preordering the Nintendo Switch

Nintendo Swich Pre Order Amazon

Everyone knew that the Nintendo Switch was hotly anticipated, but we're not sure people fully appreciated how badly Nintendo fans want to get their hands on the next-generation console. The Wii U's failure left a gaping hole in gamers' hearts and now the Switch is here to fill it. Nintendo still has a lot to prove, but the company showed off plenty of exciting games during its unveiling event early Friday morning and gamers were impressed. How impressed? Online preorder inventory sold out in a matter of hours.

If you want to get your hands on a Nintendo Switch on launch day, March 3, the bad news is it's no longer as easy as placing a simple preorder. But the good news is you're not out of options, and we'll tell you what to do right now.

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Maren Estrada

January 13th

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Nintendo stock takes a hit after awkward Switch unveiling

nintendo stock price

Nintendo spent a big chunk of the past day explaining to everyone why its new mobile console hybrid, the Switch, is going to be great. Apparently investors haven't quite gotten the message, because the company's stock price has had a hard time keeping itself level. As of this writing, Nintendo's stock on Japan's Tokyo Stock Exchange is down almost 6%, or about 1,450 yen.

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Mike Wehner

January 13th

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Here are the first 11 Nintendo Switch game trailers

mario Nintendo continues to roll out Switch details. A lot of questions remain, but the company released the first game trailers. And boy do they look good. Watch the first set here. Read More

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Matt Burns

January 13th

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