Tags Nielsen

Nielsen to start tracking by-device statistics for set-top boxes like the Apple TV

Many have long wondered just how many users are actively watching content on the Apple, and starting soon we’ll get a deeper look into those numbers. Nielsen, the company behind tracking statistics related to all sorts of entertainment, has announced today that it soon plans to start breaking out metrics for connected devices, including the Apple TV (via Variety).

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Filed under: Apple TV Tagged: Apple TV, Nielsen, tracking

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Chance Miller

March 24th

Apple

Mac

Nielsen Is Going to Read What You Say About TV on Facebook

The ratings company Nielsen has been keeping tabs on what you say about TV while using Twitter for a while. Now, though, it plans to mine what you have to say on Facebook, too.

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Jamie Condliffe

January 20th

Uncategorized

Nielsen Is Tracking What We Like to Watch on Netflix

Global information company Nielsen is months into a program that allows it to track the performance of shows on streaming services like Netflix, Amazon Prime and Hulu, the Wall Street Journal reports. This sort of data could offer major studios the ammo they desperately want in order to negotiate higher licensing fees.

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Maddie Stone

August 27th

Uncategorized

Google Wants to Change TV Advertising Forever

Google Fiber is about to change the way TV ads look for subscribers in Kansas City. And it has the potential to upend the entire TV industry in the very near future.

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Matt Novak

March 20th

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How many apps do you use a month? Study shows the average is 26 [Poll]

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A Nielsen study (via TechCrunchreveals that while we all spend much longer using mobile apps than we did two years ago, and we may have many more apps installed on our phones, the average number of apps we actually interact with in any given month hasn’t changed nearly as much.

While time spent using mobile apps climbed from 18h 18m in 2011 to 30h 15m by the end of last year, the total number of apps actually used only increased from 23.3 to 26.8. So we’re spending more time using pretty much the same number of apps … 

The biggest jump seen was in photography apps, where monthly usage time more than doubled in the space of a year. Entertainment and news also saw substantial increases.

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Unsurprisingly, the younger you are, the more time you’re likely to spend using apps.

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We’d also hazard a guess that techier folks who make up our readership use more apps than average, but let’s see. Take the poll to tell us roughly how many apps you use in a typical month, and let us know in comments any changes you’ve noticed in your own app use over the years.


Filed under: Apps Tagged: Android, Apps, Google, iOS, iPhone, Mobile app, Nielsen, Windows Phone

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Ben Lovejoy

July 2nd

Apple

Mac

Americans officially living in post-PC world, spending more time using mobile apps & web

nielsen-smartphone-usage-2013

According to new data from Nielsen, Americans now spend more time using mobile web and apps on their smartphones than they do online on their PCs, reports Engadget.

That shift toward mobile is affecting how many spend their free time. Americans spent an average of 34 hours per month using mobile apps and browsers in 2013; that’s more time than they spent online with their PCs, which chewed up 27 hours … 

TV viewing is also declining, though people still spend more than twice as long watching live TV as accessing the net.

The figures show that almost two-thirds of Americans now own a smartphone, at 65 percent, up from just 44 percent two years ago – with the average American owning four ‘digital devices,’ which include TVs, computers, tablets and smartphones.


Filed under: iOS Devices Tagged: Engadget, iPad usage, iPhone usage, Mobile app, Mobile Computing, Mobile usage, Mobile web, Nielsen, Personal computer, Post-PC, Post-PC world, Smartphone, Smartphone usage, television

Visit 9to5Mac to find more special coverage of iOS Devices, Smartphone, and television.

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Ben Lovejoy

February 12th

Apple

Mac

After months of trials, Nielsen is about to roll out its technology to include online viewing figure

After months of trials, Nielsen is about to roll out its technology to include online viewing figures in its records, and it'll lean on social networks to match viewing habits to social demographic.

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Jamie Condliffe

October 28th

Uncategorized

Nielsen’s New Twitter TV Ratings Are a Total Scam. Here’s Why.

Nielsen's New Twitter TV Ratings Are a Total Scam. Here's Why.

Nielsen, the ratings monitoring service that gives networks the ammo to charge exorbitant prices for commercials, released their first "Twitter TV ratings"—ratings metrics that take into account social-media activity—this Monday.

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Beejoli Shah on Defamer, shared by Casey Chan to Gizmodo

October 8th

Uncategorized

Nielsen will launch its Twitter TV Ratings Service on September 30.

Nielsen will launch its Twitter TV Ratings Service on September 30. It will be the first time the company has formally used Twitter data to augment its long-standing media metrics system.

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Leslie Horn

September 20th

Uncategorized

Nielsen will launch its Twitter TV Ratings Service on September 30.

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Leslie Horn

September 20th

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