Tag Archives: Nielsen
Sex, Twitter, and Math—And Not Ratings—Are Making TV Smarter
Ratings don't matter anymore. Nielsen ratings, anyway. That's the thrust of a Wired feature today, and while we may have known that implicitly for some time now, the takeaway is that network execs and advertisers—the people who underwrite TV shows—are wising up to the importance of engagement over eyeballs. More »



Sex, Twitter, and Math—And Not Ratings—Are Making TV Smarter
Ratings don't matter anymore. Nielsen ratings, anyway. That's the thrust of a Wired feature today, and while we may have known that implicitly for some time now, the takeaway is that network execs and advertisers—the people who underwrite TV shows—are wising up to the importance of engagement over eyeballs. More »



Sex, Twitter, and Math—And Not Ratings—Are Making TV Smarter
Ratings don't matter anymore. Nielsen ratings, anyway. That's the thrust of a Wired feature today, and while we may have known that implicitly for some time now, the takeaway is that network execs and advertisers—the people who underwrite TV shows—are wising up to the importance of engagement over eyeballs. More »



Nielsen: Young adults and teens push smartphone growth in US, with iOS at 34 percent of OS market share in July
While getting its graphics’ proportions right this time around, research firm Nielsen revealed July 2012 findings today and announced 55.5-percent of mobile subscribers in the United States now own smartphones with young adults and teenagers leading the charge. According to the Nielsen blog: As mobile manufacturers announce new phones in advance of the holidays, Nielsen took [...]
Nielsen: Young adults and teens push smartphone growth in US, with iOS at 34 percent of OS market share in July
While getting its graphics’ proportions right this time around, research firm Nielsen revealed July 2012 findings today and announced 55.5-percent of mobile subscribers in the United States now own smartphones with young adults and teenagers leading the charge. According to the Nielsen blog: As mobile manufacturers announce new phones in advance of the holidays, Nielsen took [...]
Teens flock to YouTube for music consumption over iTunes and other mediums
The majority of American teens prefer YouTube to iTunes, radio, online radio, and CDs when it comes to finding and listening to music. Approximately two-thirds of 18-and-younger U.S. teenagers, according to a “Music 360″ survey from research firm Nielsen (via The Wall Street Journal), claimed they sidestepped other music-listening mediums for Google’s video-sharing platform. YouTube snagged 64 [...]








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