Many have long wondered just how many users are actively watching content on the Apple, andÂ starting soon we’ll get a deeper look into those numbers. Nielsen, the company behind tracking statistics related to all sorts of entertainment, has announced today that it soonÂ plans to start breaking out metrics for connected devices, including the Apple TV (via Variety).
Global information company Nielsen is months into a program that allows it to track the performance of shows on streaming services like Netflix, Amazon Prime and Hulu, the Wall Street Journal reports. This sort of data could offer major studios the ammo they desperately want in order to negotiate higher licensing fees.
A Nielsen studyÂ (viaÂ TechCrunch)Â reveals that while we all spend much longer using mobile apps than we did two years ago, and we may have many more apps installed on our phones, the average number of apps we actually interact with in any given month hasn’t changed nearly as much.
While time spent using mobile apps climbed from 18h 18mÂ in 2011 to 30h 15m by the end of last year, the total number of apps actually used only increased from 23.3 to 26.8. So we’re spending more time using pretty much the same number of apps …Â
The biggest jump seen was in photography apps, where monthly usage time more than doubled in the space of a year. Entertainment and news also saw substantialÂ increases.
Unsurprisingly, the younger you are, the more time you’re likely to spend using apps.
We’d also hazard a guess that techier folks who make up our readership use more apps than average, but let’s see. TakeÂ the poll to tell us roughly how many apps you use in a typical month, and let us know in comments any changes you’ve noticed in your own app use over the years.
According to new data from Nielsen, Americans now spend more time using mobile web and apps on their smartphones than they do online on their PCs, reports Engadget.
That shift toward mobile is affecting how many spend their free time. Americans spent an average of 34 hours per month using mobile apps and browsers in 2013; that’s more time than they spent online with their PCs, which chewed up 27 hours …Â
TV viewing is also declining, though people still spend more than twice as long watching live TV as accessing the net.
The figures show that almost two-thirds of Americans now own a smartphone, at 65 percent, up from just 44 percent two years ago – with the average American owning four ‘digital devices,’ which include TVs, computers, tablets and smartphones.
Nielsen, the ratings monitoring service that gives networks the ammo to charge exorbitant prices for commercials, released their first "Twitter TV ratings"â€”ratings metrics that take into account social-media activityâ€”this Monday.