rivalry has recently gone global as both of the content giants have targeted some northern European countries for international expansion. New numbers out of Sweden show just how comprehensively Netflix is hammering HBO in the early innings. Swedish research firm MMS
has published its most recent numbers for the September-October period showing that Netflix reaches an estimated 308,000 daily viewers while HBO Nordic captures a paltry 17,000 daily viewers.Continue reading...
It's not shocking that Netflix and YouTube generate a lot of web traffic
but it is somewhat surprising to learn just how much bandwidth they consume. AllThingsD points us
to a new study from broadband service company Sandvine that estimates YouTube
combine to account for just over half of all peak-hour download traffic in the United States and around 45% of all total traffic including uploads. What makes this particularly interesting is how much more traffic Netflix generates compared with rival video streaming services such as Amazon and Hulu
, which at peak hours combine to account for less than 3% of all U.S. traffic. Sandvine's chart showing how much of all U.S. traffic major websites account for follows below.Continue reading...
The Digital Entertainment Group noted recently that even though American household spending on home entertainment was flat year-over-year in the third quarter, there were dramatic shifts between different categories. BGR sister site Deadline reports
that sales of discs, digital movies and television programs declined by more than 7%, while rentals were up by more than 16%. Americans are rapidly turning from owners of content into renters of content. This is not necessarily great news for Hollywood, since selling a $40 disc is far more profitable in the short term than renting a movie on demand for $1.99. Yet in the long term, rental income could turn into a torrent if it keeps growing rapidly enough.Continue reading...
Netflix is continuing to exhibit unprecedented growth as its lineup of original programming expands. Having already raked in more subscribers than HBO
in the U.S., Netflix
is looking to outpace movie channels and on-demand services
even further by bringing movies to the living room the same day they hit theaters. Speaking at the 2013 Film Independent Forum, Netflix CCO Ted Sarandos said that the model the company currently uses for TV shows "should extend pretty nicely to movies."Continue reading...