Tags Motorola

Motorola (Brand) Is Alive And Doing Well

moto_briefing Two years after Lenovo acquired Motorola, it looks like Motorola is doing fine. Or at least that’s what the business unit is trying to say. Today at a meeting with reporters, Motorola president Rick Osterloh said that the Moto brand is not going anywhere. You can expect more Moto G and Moto E in the future, as well as more Lenovo phones. If this sounds confusing, it’s because it is. Read More

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Romain Dillet

February 22nd

Gadgets

Mobile

Motorola’s Fitness-Focused Moto 360 Sport Is Coming in January

The second generation of the Moto 360 smartwatch made some big improvements over its predecessor when it was released a few months back, chief among them having a design that was actually watch-like. Now, a fitness-focused version of that watch, the Moto 360 Sport, is finally coming in January.

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Darren Orf

December 1st

Uncategorized

iPhone 6s Plus vs. Moto X Pure – How does Motorola’s premium phablet compare to the best? [Video]

moto x 6s plus wp

Apple got in to the high-end phablet game for the first time last year. And just a couple of months back, it released its follow up to the 6 Plus just as Motorola turned its Moto X into a giant. Can the X Pure compete with what many consider to be the best phablet around?

Like Apple, Motorola has a big focus on design. Although their focus takes them on a slightly different path, the value for aesthetic appeal is there nonetheless. The metal-framed phone can be customized with a number of different color frames, front panels, metal accents and materials to personalize it before it even arrives at your door. With the iPhone 6s Plus, you have four colors. Only one if you want a black front panel. If you want to add leather, wood or a grippy plastic texture, your option is limited to buying a case.

While Motorola went with a curved back that sits comfortably in your palm, Apple went with a flat, smooth all-metal design. Motorola’s is undoubtedly more ergonomic, but in truth, both phones are big and reaching the corners of either screen is a stretch, even if you have large hands. Of course, if you have the iPhone, you can double tap the Home button and make any content at the top of the screen drop lower, making it far easier to reach.

If there’s one thing the iPhone has going for it, it’s an elegance and finesse. Although I’m not a fan of the antenna bands, there’s something quite luxurious about the way the glass curves perfectly in to the metal chassis, almost creating a seamless experience. Even the protruding camera, Lightning port and machined speaker holes are attractive. And you have to admire Apple’s ability to make really slim devices. At just 7.3mm thin, it’s nearly 4mm thinner than the Moto X Style’s thinnest point.

On the flip side, Apple’s insistence on relatively fat bezels means the iPhone 6s Plus is both taller and wider than the Moto X, that’s despite the fact its screen is 0.2-inches smaller. The Moto X Style has nice, slim bezels and still manages to fit in two stereo front-facing speakers in a front panel that’s 4.3mm shorter than the iPhone’s.

What this means in actual day-to-day life is that the Moto X feels like it belongs in your hand and fits easier in to your pocket, while the iPhone 6s is prettier to look at.

On to displays, and very little separates them. Despite being Quad HD resolution, the 5.7-inch LCD panel on the Motorola almost indistinguishable from the iPhone. Colors and sharpness are pretty much the same on both, despite being different resolutions. The Motorola is maybe slightly cooler, which makes blues pop a little bit more, but there really isn’t anything in it. That’s to say, they’re both very good displays with good viewing angles, color accuracy and detail. Neither offers the saturation, deep blacks or vividness of AMOLED screens, but that’s to be expected from LCD tech.

One piece of tech built in to the iPhone’s screen which isn’t on the Motorola is 3D Touch. In essence, the touch panel knows how hard you’re pressing the screen, and can enable special actions within apps, or direct from app icons on the home screen. Having used them for a little while, it’s very easy to get used to, especially when wanting to send a text message really quickly. I sometimes find myself pressing hard on the Moto X Screen, subconsciously hoping something happens. It never does.

As multimedia experiences go, having a slightly larger screen doesn’t quite make the Moto X Style an easy winner over the iPhone. But what does, is the stereo speakers. As always, Apple’s smartphone has a single loudspeaker placed right on the bottom edge, where your finger or palm will undoubtedly rest when watching movies or gaming. That doesn’t make for an immersive audio experience. Having two speakers blast at your face does, and being stereo means you get a proper feel for how the audio should sound.

As software experiences go, it’s the age old arguments of Android versus iOS. Although currently, the Moto X doesn’t have the latest version of Google’s operating system. It runs Lollipop, although an update to Marshmallow should be coming soon. In most regards, it’s a stock Android experience with a few tweaks. iPhones always run the latest version of iOS, so you get all the new tweaks and tricks offered by iOS 9. If your reason for choosing a phone is based mostly on which platform it runs, the decision is already made for you.

Putting the OS argument aside, both perform like flagships. The iPhone’s powerful dial-core A9 processor powers through most tasks with ease, performing Geekbench tests reveals why too. Its single-core performance is staggeringly high at over 2500 points, while multi-core performance is still 1000 higher than the six-core Snapdragon chip inside the Motorola. In daily use, you probably won’t notice any difference. Both phones are fast and fluid, while the iPhone will load graphically intense content a little faster.

It’s a different story with battery life. The iPhone’s battery may have a lower capacity battery at 2,750mAh (compared to the Moto’s 3,000mAh) but it seems to last longer in daily use. Most days, I can almost get to the end of a second day on a full charge with the iPhone 6s Plus, while the Motorola might get me to 1.5 days. But, if you ever want to charge it, the Motorola does so much quicker. With TurboPower, the Motorola can charge almost 70% of its battery in half an hour. That’s enough to get you through a full day.

Again, like the displays, there’s not much difference in quality of imagery when comparing the Moto X and iPhone. Motorola proudly exclaimed its new camera module is better than the iPhone 6 when it was launched. While that may be the case, it’s not immediately obvious. Both cameras can take great pictures, with good color accuracy and sharpness. Neither is particularly wonderful in low light conditions, and both can shoot 4K resolution video. Motorola’s boasts 21MP vs. the iPhone’s 12MP, meaning pictures are much bigger from the Moto X.

As an overall package, in many ways, both represent what’s best about their respective platforms. The Moto X might not have a fingerprint sensor, or a pressure sensitive display, but everything else about it is superb. As a kicker, the Moto X Pure costs just $399 in the US SIM-free and unlocked for the 16GB model. The same storage on an iPhone 6s Plus will cost you a princely $749. What’s more, you can expand the storage of the Moto X Pure up to an extra 128GB using a MicroSD card. To get that kind of storage an iPhone 6s Plus, you’re paying nearly $1000.

Many an Apple fan will argue that the company’s continued software support, fantastic app ecosystem and customer service are worth paying nearly double for a comparable piece of hardware. I don’t disagree too strongly. If you want an iPhone, you have to pay for it. On the flip-side, if you’re wanting to find out what life’s like on the ‘Dark Side’, it’ll set you back just half of the cost of an iPhone to get a very compelling, fantastic device.


Filed under: iOS Devices Tagged: Android, iphone 6s plus, Moto x Pure, Motorola, Smartphone, video

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Cam Bunton

November 20th

Apple

Mac

Droid Turbo 2 Review: Definitely Shatterproof, But Also an Eyesore

There is no shortage of high performance Android phones out there, and it can be hard to find a good reason to go with one over the other. The Droid Turbo 2 has a couple of features that say hey over here, pick me. pick me!! But a great phone has to feel right in many different ways, and this one might catch a nerve or two.

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Michael Hession

November 6th

Uncategorized

HTC copies Apple’s iconic 1984 commercial to advertise their iPhone copy

be-different

HTC’s launch of the One A9 has caught the attention of many. The company insists that the latest mid-tier device isn’t an iPhone copy, despite the fact that — from almost every angle — it looks like one. Having spent time with it, we agree in many ways. Even if it is, the very fact it runs Android 6.0 is a big enough differentiating factor for many consumers. Still, the Taiwanese manufacturer isn’t helping itself by releasing its latest advertising campaign.

The latest full length ad, named ‘Be Brilliant’ has a clear message: Be Different. Sound familiar?

The video tells you that, in this ‘Big Brother’ world where everything is the same, you should aspire to be unique, be loud, be inspired, be free and be brilliant. However, the message bares a striking resemblance to famous 1984 ad produced by Apple for the Macintosh back in the 80s…just like the phone resembles the iPhone.

With several purposeful shots showing the main character kicking apple’s there’s a not-so-subtle suggestion that Apple is the new normal. Thirty years ago,  IBM was ‘Big Brother’, and Apple was the rebel company doing things differently. Now — with the iPhone being the most popular smartphone model on the market — the tables have turned. The iPhone is the new ‘norm’ in many ways, and is what the HTC rebel in the video is going against.

The phone is an OS away from being a direct iPhone copy, and the ad is a hammer’s throw away from being a copy of one of the most iconic ads of all time. There’s one rebel, running against a sea of uniformed, grey emotionless characters. Unlike the Apple commercial, more rebels join the race to become free. As a reminder, here’s Apple’s 1984 commercial:

HTC isn’t the only Android OEM to use the 1984 Orwellian theme to advertise its products. Motorola made a tablet commercial a few years ago with direct references to George Orwell’s book.

Clearly then, ‘be unique’ and ‘go against the flow’ are strong advertising messages. They say more about who you can be as a person or what your identity is than they do about the actual products being sold. Apple’s 1984 commercial didn’t include a single reference to the Macintosh it was selling. It didn’t show what the machine looks like, or what it can do. It just said “we’re making something amazing and unique, and you’re going to want it”. HTC and Motorola departed from that tactic, but the message is exactly the same, as is the setting in which the story is told.

HTC is trying to show that it’s unique and doing things differently. Ironically, it’s doing that by adopting a widely-used message and releasing a product that closely resembles an iPhone.


Filed under: Tech Industry Tagged: 1984, 1984 ad, ads, Android, Big Brother, htc one a9, Macintosh, Motorola, One A9, videos

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Cam Bunton

November 5th

Apple

Mac

Motorola, Verizon set to unveil new Droid phones at the end of the month

Motorola Verizon Droid Event October 27th

We're might just drown in Android devices before the year's over. On Wednesday, Motorola and Verizon sent out press invites to an event in which the two will unveil the latest line of Droid smartphones. According to the invite: "Everything you expect from a phone will change."

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Jacob Siegal

October 14th

Mobile

Android fans have yet another reason to cheer Motorola

Motorola Android 6.0 Marshmallow Upgrade Details

Android fans have a lot of good reasons to root for Motorola these days and the company gave them a brand-new one on Friday. Motorola not only announced which of its phones would be getting upgraded to Android but it also announced that it would actually be deleting two pieces of its own software from those devices to make the upgrade process go even faster.

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Brad Reed

October 3rd

Mobile

The Moto 360 (2015) Review: Putting the Watch Back in Smartwatch

When smartwatches became a real thing you could buy, and not just a 80s fantasy dreamed up by Casio and Seiko, they looked unmistakably like technology on your wrist. Tech companies were mired in making a wristputer, rather than a wristputer you actually want to wear. But this year, that’s all changed.

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September 23rd

Uncategorized

Apple Watch vs Moto 360 (2015): Which one should you buy? [Video]

Now that Android Wear is officially compatible with iOS devices there’s a lot more smartwatch love to go around, at least for Apple fans. Android users have had a taste of the first generation, but Motorola’s new Moto 360 is one of the many new options available for both sides for the fence. The question is, should you give Motorola your money?

If you’re not familiar with the first generation or Android Wear in general, you can check out our Moto 360 review here. This year Motorola has updated the internals to closely match the other smartwatch offerings on the market, but does it pack enough to win over the hearts of iPhone users? Like Apple, Motorola has two different sizes available for this year’s Moto 360. There’s a 42mm version which is the same as Apple’s largest offering and a slightly bigger 46mm version for those who prefer chunkier watches.

Each model packs a 1.2GHz Snapdragon 400 quad-core processor, 4GB of storage, and 512MB of RAM. On the 42mm version there’s a 1.37-inch display with a 360×325 resolution, while the 46mm features a 1.56-inch display coming in at 360×330. In comparison, the 42mm Apple Watch’s 1.5-inch OLED display has a slightly higher pixel density with its 312×390 resolution.

Both devices are water-resistant as well, which is definitely a must-have on any electronic device worn on your wrist. Activity tracking is available with heart rate sensors on each device and it’s safe to say you’ll get about a day’s worth of use on a full charge, though Motorola claims the Moto 360 will last up to 1.5 to 2 days depending on which size option you choose. Either way, expect to charge any of these watches at night.

Check out our Moto 360 (2015) vs Apple Watch video below:

Comparing the sizes, you’ll notice that the 46mm Moto 360 isn’t too much larger than the 42mm Apple Watch, but the difference is really present when worn on your wrist. I prefer the 42mm look of the Moto 360, but anything smaller than that would just look funny on my arm.

When it comes to customization, the Moto 360 definitely wins. First off, it accepts any 22mm watch band with the new lugs that were added this time around, but with Apple you’ll need to stick to proprietary bands which can run you a bit of cash if you go with the official offerings. You can even take it a step further and completely customize the colors and variation of the Moto 360 using Moto Maker.

For software customization, Apple may have the lead here. Both offer customized watch faces, but there’s a lot more to do (almost too much) with Apple’s watchOS interface than you’ll find on Android Wear. Android Wear’s simplicity may be seen as a positive aspect though depending on who you ask. You can also take phone calls and use Siri on the Apple Watch, while the Moto 360 will only respond to voice search and Google Now.

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With the Moto 360 your primary method of input is going to be the touch screen. Navigating through menus, apps, and more will all happen with a swipe of the finger, but you can use motion gestures with your wrist to flip through various notifications. On the Apple Watch, most navigation is done with the touch screen, but there’s also a Digital Crown on the side that will allow for scrolling and zoom in certain situations and a couple of buttons to perform various tasks, Unfortunately, the relocated button on the new Moto 360 will simply put the device to sleep when pressed, but again the entire story here is simplicity.

If you’re only in need of notifications, it may be safer to stick with the Moto 360, but its $299 entry point for a base model may drive potential customers over to an Apple Watch for native support that starts at $349 for the Sport model. It’s nice to see Android Wear playing nicely with iOS, but there’s an obvious risk taken given that Google can only support so much without being able to tap into the full potential of iOS. At the end of the day, this choice comes down to personal preference, but if you’re aiming for simplicity it’s quite possible that you’ll be happy with the Moto 360 or any Android Wear offering that’s compatible with iOS.

Which one do you prefer? Did Google’s latest Android Wear compatibility announcement change your mind about buying or keeping an Apple Watch? Obviously if you’re on Android, Apple Watch isn’t an option, but let us know what you think.


Filed under: Tech Industry Tagged: Android Wear, Apple, Apple watch, iOS, Moto 360, Motorola, smartwatch, video

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Dom Esposito

September 6th

Apple

Mac

FEATURED — Hands on: Meet the new Moto 360

Moto 360 Review

Motorola's Moto 360 smartwatch was arguably the first such device worthy of our attention when it debuted in 2014. The Android-powered watch was sleek and stylish in a world full of clunky, unattractive designs, adding some much-needed style to the Android smartwatch landscape. But the very fact that it was an Android smartwatch was one of its biggest problems; Android Wear was great in concept, however in reality it was practically unusable for the average consumer.

On Wednesday, Motorola unveiled the second-generation versions of its Moto 360 smartwatch, looking to improve on the first-generation version in every way possible. While it did accomplish that goal to an extent, the original model's biggest problems may still be barriers for many users.

With the new Moto 360, Motorola chose to focus on a few different key areas, with the first and most obvious being personalization. The first-gen model offered buyers a few different choices when it came to case color and band type, but the new version takes things to an entirely new level.

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Zach Epstein

September 2nd

Uncategorized
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