Tag Archives: Marketing
T-Mobile increases down payment on iPhone 5 to $149, forgot to tell you the $99/down was introductory pricing
When T-Mobile introduced the iPhone 5 for $99 down, many were quick to point out that the device would cost much less than the $649 Apple charges, costing customers a total of $579 after completing T-Mobile’s $20/month, 24 month payment plan. However, T-Mobile didn’t talk much about the fact that $99 down price point was […]
This Isn’t How You Win The Marketing War For The One, HTC, All James Van Der Beek Aside
HTC promised it would be spending more on marketing efforts to ditch the "quietly brilliant" tagline and come up with something with more pop, but it couldn't have gone much worse than the video above. Kudos to signing on Dawson's Creek and Internet meme star James Van Der Beek, but -1,000 for making such little use of his comedic talents in this dismal Bachelor parody.
HTC Will Start Being More Vocal About Its Brilliance, Confirms Camera Supply Is Behind HTC One Delay
HTC has revealed that it will finally drop the frankly stupid "Quietly Brilliant" tagline it has been using for the past few years, the WSJ reports, with company marketing chief Benjamin Ho saying they "haven't been loud enough" with marketing to date. The first fruits of that change in strategy are already apparent, with HTC handing out snacks at the Galaxy S4 launch event in NYC, and the use of the hashtag #theNextBigFlop to directly take down the S4 on Twitter.
Samsung’s ad budget exploded past Apple and the rest of the field in 2012
We have been hearing much about Samsung’s advertising efforts in recent months including its efforts crafting the now well-known ad campaign mocking iPhone line sitters, to some of the companies recent marketing tactics used to target iPhone users. Last night The Wall Street Journal published a new piece outlining Samsung’s increasingly aggressive advertising thanks to [...]
Samsung’s ad budget exploded past Apple and the rest of the field in 2012
We have been hearing much about Samsung’s advertising efforts in recent months including its efforts crafting the now well-known ad campaign mocking iPhone line sitters, to some of the companies recent marketing tactics used to target iPhone users. Last night The Wall Street Journal published a new piece outlining Samsung’s increasingly aggressive advertising thanks to [...]
If You Want Me To Sing In Public You’ll Have To Do Better Than a Free Coke
Coca-Cola has long been associated with the holidays: from polar bears with questionable diets, to the myth that the company created our modern image of the man in red. But this year the company's Christmas marketing efforts completely miss the...
This Creepy Facial Recognition System Knows How Often You Visit a Store
You might want to think twice about how often you hang out at your local Best Buy in the future. In Japan, NEC has developed a new facial recognition system geared towards retailers that determines the age and gender of shoppers, and tracks how...
Anybody Who Says Buzzwords to Describe Startups and Technology Should Be Zapped in the Head
Synergy! Gamification! Likes! Viral! They're all awful bullshit buzzwords that marketing folks love to use to spin their product. The words sound really nice coming out of your mouth but they don't mean anything. If you can only describe your p...
Anybody Who Says Buzzwords to Describe Startups and Technology Should Be Zapped in the Head
Synergy! Gamification! Likes! Viral! They're all awful bullshit buzzwords that marketing folks love to use to spin their product. The words sound really nice coming out of your mouth but they don't mean anything. If you can only describe your p...
What’s It Like to Spend One Minute as James Bond?
Most marketing stunts are just plain annoying, but every once in a while one comes along that doesn't make you completely hate the company behind it. Such is the case with this cross-promotion for Coke Zero and the new James Bond movie, Skyfall...
