Tags Marketing

Marketing and investment firm Wareness expands beyond hardware

Wareness team It’s been about three years since PR firm VSC launched Wareness, a “studio” within the larger organization that provides consulting services and seed funding to hardware startups. Since then, Wareness has backed 14 companies. The next step? Looking beyond hardware — founder and CEO Vijay Chattha told me that the studio is now looking to work with startups in… Read More

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Anthony Ha

January 18th

Gadgets

‘AI-powered’ is tech’s meaningless equivalent of ‘all natural’

computer-with-mask What does artificial intelligence have in common with the price of eggs? At the store, you may find one carton drawing your eye with promises of being “all natural.” This is meaningless, of course: no one has defined what “natural” is, so anyone can put it on there. The same problem is now happening in tech — but with AI. Read More

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Devin Coldewey

January 10th

Gadgets

Don’t Waste Your Time on VR Marketing Ploys

If you haven’t heard, virtual reality is finally happening. Like, for real this time. And everyone wants a piece of the action: CNN, NBA, Sports Illustrated, Showtime Boxing, and TED to name a few. All of these companies have recently used VR as a marketing ploy, and quite frankly, the “experiences” they’ve created are all a load of shit.

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Michael Nunez

February 19th

Uncategorized

A Guiding Light Into The Future Of Marketing

LAS VEGAS, NV - JANUARY 04:  Francesca Dubsky display the bottom side of the Hairmax LaserBand 82 during a press event for CES 2016 at the Mandalay Bay Convention Center on January 4, 2016 in Las Vegas, Nevada. The USD 795 unit, designed by Pinin Farina, uses 90-second treatments of red laser light at 655 nanometers to grow hair by increasing blood flow to the scalp and stimulating hair follicles. CES, the world's largest annual consumer technology trade show, runs from January 6-9 and is expected to feature 3,600 exhibitors showing off their latest products and services to more than 150,000 attendees.  (Photo by Ethan Miller/Getty Images) The Consumer Electronics Show (CES) is a feast to the eyes, but an overload of the senses. Separating the profound from the gimmicks and the trends from the distractions is vital, but hard. For me, there is one just one takeaway from CES this year: Everything around us is becoming digital. So while our industry cares about digital media, digital budgets and digital strategy, we need to retool… Read More

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Tom Goodwin

January 15th

Gadgets

Apple Kicks Off iPad Pro Marketing With Ads Focused On Split-Screen And Pencil

iPad Pro Apple has kicked off iPad Pro marketing with ads airing tonight during Monday Night Football. Pun intended. The spots use a galactic theme similar to the one we saw during the iPad Pro event back in September and focus on two marquee features: the ability to run two full iPad apps side-by-side and the new Pencil stylus. There are doubtless other gears in the iPad Pro marketing cog works to… Read More

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Matthew Panzarino

November 9th

Apple

Gadgets

Most Holidays Are Fake, and Here’s Why

Do you celebrate National Onion Rings Day? What about Be Kind to Animals Week? Do you know what you’re buying your significant other for Talk Like a Pirate Day? Time is running out! ThARRRRs just 9 shopping days left!

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September 10th

Uncategorized

IoT And The Rise Of Subscription Marketing

internetofthings The ties that bind consumers to brands are growing stronger. At the same time, however, they are fading into the background, thanks to the Internet of Things. Today, a slew of devices, from refrigerators to thermostats, are connecting to the Internet. Soon, the signals from those devices will automate thousands of purchases consumers make. Read More

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Ray Kingman

August 27th

Gadgets

Google Is Trying to Google Google Better 

Google wants to be better at Googling Google. The company is hiring an SEO program manager so Google sites get Googled better. What a world!

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Kate Knibbs

July 15th

Uncategorized

Ello’s New “Fuck the Status Quo” Ads Are Hilariously Hypocritical

Remember ello? It’s the social network that advertised itself as the indie alternative to Facebook, but was then unmasked as VC funded by XOXO founder Andy Baio. Now they’re back, with more VC money, and their new ad campaign is just as hilariously hypocritical as their last one.

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Annalee Newitz

June 25th

Uncategorized

KFC Puts Keyboards In Trays So Greasy Chicken Fingers Can Keep Texting

Kentucky Fried Chicken in Germany just cooked up the weirdest fast-food techno-marketing stunt. For a week, restaurants lined their serving trays with disposable Bluetooth keyboards instead of paper liners. Not even joking.

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Sean Buckley

May 20th

Uncategorized
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