Tags Luxury

A $28,500 Watch For Obscenely Well-Funded Star Wars Fans

So how much money did you spend on Star Wars toys on Force Friday? A couple hundred bucks? It might seem like a small fortune when your credit card bill finally arrives, but it’s nothing compared to Devon’s new Empire-themed timepiece.

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Andrew Liszewski

September 8th

Gadgets

Nico Gerard’s new Swiss Made watches come with an Apple Watch built into the band

Screen Shot 2015-08-03 at 1.35.26 PM

First announced back in November of last year, accessory maker Nico Gerard is now accepting preorders for its Pinnacle Collection dual-watch bands for Apple Watch. The accessory, which is similar to a product from watchmakers Original Grain that we reviewed earlier this year, offers a traditional style watch on one side with the ability to attach an Apple Watch face to the strap on the opposite side of your wrist. The idea is to get the best of both worlds: The look and feel of a traditional watch, but without sacrificing all of the functionality of your Apple Watch in the process.

Unlike the $269 product from Original Grain we reviewed earlier this year, Nico Gerard’s swiss-made take on the dual-watchband is clearly aiming at a more luxury watch market. Prices range from around $9,300.00 for the stainless steel Nico Gerard Pinnacle and Skyview Pinnacle models (pictured above, left and top right), to $112,000.00 for the Sunrise Pinnacle model in 18 Karat gold (pictured above, lower right). Those prices, however, will include a 38mm stainless steel or gold Apple Watch already attached. All three watches come with a Swiss-certified NG2824A movement rated for 100-meter depths for pressure.

I had quite a positive experience with a similar product from Original Grain when I reviewed it a couple months back, although I haven’t made it my daily driver. In fact, I’ve stopped wearing the Apple Watch entirely for the most part and most of the time opt for favorite traditional watches on any given day.  And on that note, I’m not as confident that there will be as much of an audience for this type of accessory on the luxury end of the watch market.


Filed under: Apple Watch Tagged: accessory, Apple, Apple watch, dual band, luxury, movement, nico gerard, swiss made, timepiece, watch band

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Jordan Kahn

August 3rd

Apple

Mac

What a $4,600 Picnic Basket Looks Like

Aston Martin Picnic Basket

When it comes to luxury goods, there are no shortage of products whose very existence defy explanation, both from a cost and utility perspective. Still, if people are willing to shell out big bucks for the absurd, you can always bet good money that someone is going to make that absurd dream a reality.

That said, bear witness to a picnic basket that quite literally costs a tad over $4,600. And just for the record, the basket doesn't come pre-loaded with wads of cash.

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Yoni Heisler

July 2nd

Uncategorized

Opinion: Does the Apple Watch Edition signal future luxury-model iPhones, iPads and Macs?

luxury

Back in April of last year, when a luxury model of the Apple Watch was still a vague rumor, I wrote an opinion piece in which I expressed the view that Apple could indeed pull this off. I went further, and suggested that it could even create an entire range of luxury versions of its existing products, from iPhones to Macs.

Ten months on, with the Apple Watch Edition now real, and the general expectation that it’s going to cost several thousand dollars at least, I thought it was time to revisit that idea. Is a luxury model of the Apple Watch a one-off, or does Apple see this as the first step toward Edition models of its complete product range … ? 

I should state very clearly at the outset that I’m not sure that gold is the right route for a luxury iPhone, and I’m certain it’s not for an iPad or Mac. While gold can look tasteful on small things like watches, it very quickly starts to look tacky if you scale it up. There are gold-plated iPhones out there, and to my mind they look a little too reminiscent of a gold ingot to pass the taste test.

gold-iphone

It’s the reason I think Apple was very careful to choose a rather muted shade of gold for its existing range of iPhones. Scale real gold up to an iPad or MacBook, and … no. Just no. (I’m not even personally convinced about the iPhone-style gold color on a Mac.)

ipad-mac

And Apple obviously isn’t going to do anything as unbelievably crass as embedding diamonds into its products. But I could see brushed platinum as possibility.

iPhone6PBP-2

A brushed platinum line of iPhones, iPads and MacBooks could look tasteful, understated and yet be sufficiently visibly different to the standard models to satisfy the needs of those who care to display their wealth.

I’ve long thought it slightly odd that Apple has never done this. There’s a luxury market out there, and you can be pretty confident that when it comes to technology, most of it buys Apple kit. By failing to offer a luxury range, Apple is leaving money on the table.

Sure, you can spec up your iDevices, and Apple will charge you a handsome premium for the privilege–especially on MacBooks. But the luxury market isn’t, in the main, about specs: it’s about style and materials. Apple has the style already, and of course opted for glass and metal over plastic, but prior to the Apple Watch there were no luxury materials on offer.

lux

I could see a couple of arguments against a luxury range. First, while Apple has unashamedly targeted a premium market, it has stopped short of being seen as elitist. Especially since the banking crisis, being associated with the 1% isn’t great PR for a company. But so long as you can still buy the standard models, I don’t think anyone is going to be bothered by the fact that there’s a much more expensive casing available.

The second opposing argument is that, unlike jewellery and traditional watches, which you might keep for a lifetime and even pass on to future generations, your iDevice is going to be outdated a year or two down the line. This is the reason some have speculated that the Apple Watch Edition might be upgradeable, allowing you to swap out the innards when next year’s tech comes along.

That’s possible. But I suspect not, for the simple reason that I don’t think Apple needs to do it. As John Gruber put it, the Apple Watch Edition is targeted at “people who don’t care” that their $X,000 purchase will need to be replaced a year or two down the line. I agree, so don’t think that argument applies either.

So: there’s no reason Apple couldn’t go down the luxury model route; the Apple Watch Edition demonstrates a willingness to do so; and there’s money there for the taking if it does the same thing with iPhones, iPads and Macs. I’m seeing Edition models of the complete range of Apple products as a real possibility.

What about you? Take our poll, and–as ever–let us know your views in the comments.


Filed under: AAPL Company Tagged: AAPL, Apple Inc, Apple watch, Apple Watch Edition, iPad, iPhone, luxury, Mac, Mac Pro, MacBook, MacBook Air, MacBook Pro

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Ben Lovejoy

February 25th

Apple

Mac

Apple now leads the luxury gift market in China, taking the #1 slot from Hermès

luxury

Apple is on rather a roll at the moment. A new world record for quarterly profitsBest-selling smartphone maker in China. Joint leader of the global smartphone market. Record-breaking app store earnings. Now Reuters reports that it’s picked up a new accolade, leading the luxury goods market in China.

Apple Inc has taken the number one luxury gifting spot in China from designer goods maker Hermès International SCA, according to a Hurun luxury report on Thursday, reflecting the iPhone maker’s recent hot streak in the country.

Hermès is a French maker of designer clothing and accessories, known for its scarves and handmade leather luggage … 

Apple also beat Louis Vuitton, Gucci and Chanel to the title. The Hurun luxury report is an annual survey of the spending of millionaires in the country which has been running for more than a decade.

The launch of the Apple Watch in April is likely to solidify Apple’s position in the Chinese luxury goods market.


Filed under: AAPL Company Tagged: AAPL, Apple awards, Apple Inc, Apple Records, china, iPhone, luxury, Luxury goods

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Ben Lovejoy

January 29th

Apple

Mac

Of Course This Six-Figure Watch Was Inspired By a Space Captain Cartoon

Of Course This Six-Figure Watch Was Inspired By a Space Captain Cartoon

You can say what you will about the subdued stylings of the Apple Watch, but deep down we're probably all a little glad it perfectly married form and function—a balance that not all watch makers strive for. MB&F has just revealed its latest creation, the HM6 Space Pirate that more than lives up to its moniker, at least when it comes to styling.

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Andrew Liszewski

November 4th

Uncategorized

One luxury watchmaker is already planning to bling out your Apple Watch

Apple Watch press

If the current design options for the Apple Watch don’t quite satisfy your fashion desires, Swiss watch designer Yvan Arpa may have a pricey solution for you. A Blog to Watch wrote today about Arpa’s plans to offer luxury customization options that some Apple Watch wearers will inevitably need before sporting Apple’s new wearable. The concepts below assume it will be possible to re-case the technology inside the Apple Watch – we’ll find out after it’s released in early 2015 – with one concept holding an estimated value of over $60,000…

Apple hasn’t yet revealed any cost details about the Watch aside from saying prices will start at $350, and that amount is expected to widely range with an 18k gold collection in the lineup.

Regardless of how expensive the Apple Watch Edition amounts too, though, a market for re-casing the Apple Watch with jewels will surely await Arpa’s service. Read more about the luxury watch designer here and check out the re-casing concepts below.

yvan-arpa-pine-apple-gold-diamonds-apple-watch-4 yvan-arpa-pine-apple-gold-diamonds-apple-watch-3 yvan-arpa-pine-apple-gold-diamonds-apple-watch-2
Filed under: Apple Watch Tagged: Apple watch, luxury, Swiss watch, Yvan Arpa

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Zac Hall

October 2nd

Apple

Mac

One luxury watchmaker is already planning to bling out your Apple Watch

Apple Watch press

If the current design options for the Apple Watch don’t quite satisfy your fashion desires, Swiss watch designer Yvan Arpa may have a pricey solution for you. A Blog to Watch wrote today about Arpa’s plans to offer luxury customization options that some Apple Watch wearers will inevitably need before sporting Apple’s new wearable. The concepts below assume it will be possible to re-case the technology inside the Apple Watch – we’ll find out after it’s released in early 2015 – with one concept holding an estimated value of over $60,000…

Apple hasn’t yet revealed any cost details about the Watch aside from saying prices will start at $350, and that amount is expected to widely range with an 18k gold collection in the lineup.

Regardless of how expensive the Apple Watch Edition amounts too, though, a market for re-casing the Apple Watch with jewels will surely await Arpa’s service. Read more about the luxury watch designer here and check out the re-casing concepts below.

yvan-arpa-pine-apple-gold-diamonds-apple-watch-4 yvan-arpa-pine-apple-gold-diamonds-apple-watch-3 yvan-arpa-pine-apple-gold-diamonds-apple-watch-2
Filed under: Apple Watch Tagged: Apple watch, luxury, Swiss watch, Yvan Arpa

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Zac Hall

October 2nd

Apple

Mac

X-Rays Of Super Luxury Products Reveal The Tech Behind The Glitz

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Lily Hay Newman

September 8th

Uncategorized

The Most Expensive Hotel Rooms in the World’s Most Expensive Cities

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Attila Nagy

August 21st

Uncategorized
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