Tags kindle fire

Meet Oasis, Amazon’s smaller, lighter, grippier Kindle

kindle1 True to earlier reports, Amazon’s Kindle Oasis is the smallest and lightest Kindle yet and comes with a handle for gripping. Amazon’s Jeff Bezos teased an “all-new, top of the line” Kindle last week and Chinese site Tmall.com sent the e-reader world in a tizzy when it accidentally unveiled details of Kindle’s newest addition to the family on Monday. The site… Read More

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Sarah Buhr

April 13th

Gadgets

Amazon’s Gadget Lab Is Secretly Building These Three Things

The Wall Street Journal is reporting that Amazon’s Lab126—makers of the Kindle, iFire Phone, and Amazon Echo —is laying off dozens of engineers. That’s a shame. Some consolation: now we can hear about the gadgets they were secretly building!

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Sean Hollister

August 27th

Uncategorized

Amazon Announces New Fire Tablets, E-Ink Kindles And A Special Fire For Kids

scaled.FireTablet_Family Amazon released six new devices today with an eye on shipping them before the holiday season. The collection, which ranges from a new e-ink tablet called the Voyage to an 8.9-inch tablet that is lighter than the iPad Air and features Fire OS 4.0, an OS based on KitKat, is designed for reading, work and play. There’s also a new Kindle for kids that includes a $25 case and free parental… Read More

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John Biggs

September 18th

Gadgets

Score a 9″ Kindle Fire HD for Just $139, Today Only

Score a 9" Kindle Fire HD for Just $139, Today Only

Today only on Amazon, you can pick up a solid tablet with an excellent 1920x1200 screen for just $139.

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Shep McAllister, Commerce Team on Deals, shared by Shep McAllister, Commerce Team to Gizmodo

June 23rd

Uncategorized

Kindle Fire HD and HDX On Sale, With Bonus Discounts For Prime Members

Kindle Fire HD and HDX On Sale, With Bonus Discounts For Prime Members

Amazon is running another promo on their Kindle Fire HD line, but today they're taking things a step further by tacking on an additional 10% off for Prime Members. Here's a free trial.

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Shane Roberts, Commerce Team

April 14th

Uncategorized

The Kindle Fire HD 8.9 Costs Less Than a Kindle Paperwhite Today

The Kindle Fire HD 8.9 Costs Less Than a Kindle Paperwhite Today

While at this point the year-and-a-half old 8.9-inch Kindle Fire HD might be showing its age a bit, it's still one of the best tablets you can buy. Especially considering that you can get one today for just $130—less than an e-ink Kindle Paperwhite.

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Brian Barrett

March 19th

Uncategorized

This is why Amazon will soar in the smartphone market

Kindle Fire Pricing Strategy
According to a brand new study from Consumer Intelligence Research Partners, those Amazon customers who own a Kindle spend $1,223 on Amazon products annually. Amazon customers without the tablet spend "just" $790 annually. This $443 gap means that Amazon's strategy of selling Kindle Fire tablets at near zero margins is working like a charm. Keeping the Kindle device pricing low is creating an army of consumers who are spending freely on Amazon products. In the light of these numbers, it could make perfect sense for Amazon to not only sell its tablets at zero margins, but maybe even below cost.

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Tero Kuittinen

December 17th

Uncategorized

You Can Get a Kindle Fire HDX on a Four-Part Amazon Instalment Plan

You Can Get a Kindle Fire HDX on a Four-Part Amazon Instalment Plan

If you've been trying to work out how you might pay for a new Kindle Fire, Amazon might be able to help: it's pushing a four-part instalment plan for its HDX line.

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Jamie Condliffe

December 16th

Uncategorized

Amazon hits the iPad Air with a new commercial mocking Jony Ive

From 9to5Google:

kindle-fire-hdx-vs-ipad-mini

Amazon has never shied away from quietly mocking Apple’s iPad and that’s why this new Kindle Fire HDX commercial (via Amazon YouTube) and its distinctly British voice has us laughing. Calling it the “magical new iPad Air” in proper British tongue, the commercial is offset with the American accented intro of the 8.9″ Kindle Fire HDX.

Amazon’s fake Jony Ive and his American accented counterpart note the Kindle Fire’s 20% difference in weight, a million more pixels separating the Kindle Fire display from the Air and the cost of $379 for the 16GB Fire against Apple’s 16GB at $499. Somehow, this commercial doesn’t bother me even if it’s a really laughable attempt to mock Jony Ive when I compare this marketing against Microsoft’s ridiculous “Scroogled campaign.” All things considered, Amazon is fighting a fair fight and a parody is one way to go about doing that.

All things considered, I’d much rather see a parody than have Microsoft continue to play on our NSA-style fears and attempt to convince the world that somehow, someway Google is really concerned about emails to my great Aunt.


Filed under: iOS Devices Tagged: Amazon, commercial, iPad, ipad air, Kindle Fire, Kindle Fire HDX, YouTube

Check out 9to5Mac for more breaking coverage of iOS Devices, iPad, and Amazon.

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David Beren

December 1st

Apple

Mac

DisplayMate tablet shootout puts Retina iPad Mini in last place, with ‘out-dated technology’

displaymate

DisplayMate, a company specializing in scientific display testing and calibration, gave the Retina iPad Mini third place in detailed lab tests of three leading 7-inch tablets, criticising Apple for “really bad planning” for what it considers to be out-dated display technology.

And finally… the iPad mini with Retina Display unfortunately comes in with a distant 3rd place finish behind the innovative displays on the Kindle Fire HDX 7 and new Nexus 7 [...]

All of this reliance on IGZO is really bad planning… Right now there is a readily available display technology that has much higher performance than IGZO. It’s Low Temperature Poly Silicon LTPS, and it is used in all of the iPhones and in all of Samsung OLEDs (so it’s available in large quantities). Two innovative tablet manufacturers, Amazon and Google, have significantly leapfrogged Apple by introducing Tablet displays using LTPS (in the Kindle Fire HDX 8.9 and the new Nexus 7), and they are significantly outperforming the IGZO and a-Si displays in the current iPads. Apple is now lagging in displays, an area where it was once the leader… 

DisplayMate says that there are two problems with Apple’s use of IGZO (Indium Gallium Zinc Oxide) displays in its iPads. First, although IGZO was the best available technology two years ago, things have moved on, and the LTPS displays used by both the latest Kindle Fire and Nexus 7 tablets are now significantly better.

Second, says the site, IGZO has suffered poor yield rates, and as a result Apple has not been able to get enough of them to use the displays in all of its iPads, mixing them with less-efficient Silicon a-Si screens.

This has created a production problem where Apple is using both IGZO and a-Si displays in the current iPads. The problem is that a-Si has much lower power efficiency than IGZO, so it uses much more power and also needs bigger batteries. So how can Apple use both display technologies in the same product? I’ve been told by using much higher performance (and cost) White LEDs in the Backlight of the a-Si panels, which equalizes the power efficiency for both types of displays in different ways. As a result, both types of displays can be engineered into the same Tablet and can provide comparable results for the consumer.

Shades of Samsung vs LG displays in Retina MacBook Pros here. While Apple is apparently succeeding in delivering the same brightness and battery-life with each, it does raise questions about the relative longevity of the two approaches.

The very best of today’s display technologies? The Quantum Dots displays used in the Kindle Fire HDX 7 according to the report.

Quantum Dots are almost magical because they use Quantum Physics to produce highly saturated primary colors for LCDs that are similar to those produced by OLED displays. They not only significantly increase the size of the Color Gamut by 40-50 percent but also improve the power efficiency by an additional 15-20 percent. Instead of using White LEDs (which have yellow phosphors) that produce a broad light spectrum that makes it hard to efficiently produce saturated colors, Quantum Dots directly convert the light from Blue LEDs into highly saturated primary colors for LCDs. You can see the remarkable difference in their light spectra in Figure 4. Quantum Dots are going to revolutionize LCDs for the next 5+ years.

DisplayMate did give top marks to the iPad Mini display in many categories, praising its resolution, small color shift with different viewing angles, “close to perfect” contrast accuracy, accurate calibration, low reflectivity – and rating as “very good” its maximum brightness, black levels, contrast ratios and viewability in high ambient light.

The greatest criticism was reserved for the 63% color gamut (range of colors that can be displayed) against 97 percent for the Kindle and 103 percent for the Nexus – an issue picked up in some earlier technical reviews.

Screen Shot 2013-11-28 at 11.59.36

You can read chapter and verse, and see all of the detailed tables, over on the DisplayMate site.

Of course, none of this changes the generally rave reviews the new Mini has received, but it will certainly be interesting to keep an eye on Quantum Dot displays to see if & when Apple makes the switch down the line.


Filed under: AAPL Company, iOS Devices Tagged: 7-inch tablet shoot-out, 7-inch tablet shootout, Apple, Best 7-inch tablet, Display technology, iPad, iPad mini, ipad mini 2, iPad mini with Retina display, iPhone, IZGO, Kindle Fire, Liquid crystal display, LTPS, Nexus 7, OLED, Quantum dot, Retina iPad mini

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Ben Lovejoy

November 28th

Apple

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