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Tags ‘kindle fire’
The Wall Street Journal is reporting that Amazonâ€™s Lab126â€”makers of the Kindle, iFire Phone, and Amazon Echo
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Shep McAllister, Commerce Team on Deals, shared by Shep McAllister, Commerce Team to Gizmodo
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Shane Roberts, Commerce Team
While at this point the year-and-a-half old 8.9-inch Kindle Fire HD
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If you've been trying to work out how you might pay for a new Kindle Fire, Amazon might be able to help: it's pushing a four-part instalment plan for its HDX line.
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Amazon has never shied away from quietly mocking Apple’s iPad and that’s why this new Kindle Fire HDX commercial (via Amazon YouTube) and its distinctly British voice has us laughing. Calling it the “magical new iPad Air” in proper British tongue, the commercial is offset with the American accented intro of the 8.9″ Kindle Fire HDX.
Amazon’s fake Jony Ive and his American accented counterpart note the Kindle Fire’s 20% difference in weight, a million more pixels separating the Kindle Fire display from the Air and the cost of $379 for the 16GB Fire against Apple’s 16GB at $499.Â Somehow, this commercial doesn’t bother me even if it’s a really laughable attempt to mock Jony Ive when I compare this marketing against Microsoft’s ridiculous “Scroogled campaign.” All things considered, Amazon is fighting a fair fight and a parody is one way to go about doing that.
All things considered, I’d much rather see a parody than have Microsoft continue to play on our NSA-style fears and attempt to convince the world that somehow, someway Google is really concerned about emails to my great Aunt.
Filed under: iOS Devices Tagged: Amazon, commercial, iPad, ipad air, Kindle Fire, Kindle Fire HDX, YouTube
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DisplayMate, a company specializing in scientific display testing and calibration,Â gave the Retina iPad Mini third place in detailed lab tests of three leading 7-inch tablets, criticising Apple for “really bad planning” for what it considers to be out-dated display technology.
And finallyâ€¦ the iPad mini with Retina Display unfortunately comes in with a distant 3rd place finish behind the innovative displays on the Kindle Fire HDX 7 and new Nexus 7 [...]
All of this reliance on IGZO is really bad planningâ€¦ Right now there is a readily available display technology that has much higher performance than IGZO. Itâ€™s Low Temperature Poly Silicon LTPS, and it is used in all of the iPhones and in all of Samsung OLEDs (so itâ€™s available in large quantities). Two innovative tablet manufacturers, Amazon and Google, have significantly leapfrogged Apple by introducing Tablet displays using LTPS (in the Kindle Fire HDX 8.9 and the new Nexus 7), and they are significantly outperforming the IGZO and a-Si displays in the current iPads. Apple is now lagging in displays, an area where it was once the leaderâ€¦Â
DisplayMate says that there are two problems with Apple’s use of IGZOÂ (Indium Gallium Zinc Oxide) displays in its iPads. First, although IGZO was the best available technology two years ago, things have moved on, and the LTPS displays used by both the latest Kindle Fire and Nexus 7 tablets are now significantly better.
Second, says the site, IGZO has suffered poor yield rates, and as a result Apple has not been able to get enough of them to use the displays in all of its iPads, mixing them with less-efficient Silicon a-Si screens.
This has created a production problem where Apple is using both IGZO and a-Si displays in the current iPads. The problem is that a-Si has much lower power efficiency than IGZO, so it uses much more power and also needs bigger batteries. So how can Apple use both display technologies in the same product? Iâ€™ve been told by using much higher performance (and cost) White LEDs in the Backlight of the a-Si panels, which equalizes the power efficiency for both types of displays in different ways. As a result, both types of displays can be engineered into the same Tablet and can provide comparable results for the consumer.
Shades of Samsung vs LG displays in Retina MacBook Pros here. While Apple is apparently succeeding in delivering the same brightness and battery-life with each, it does raise questions about the relative longevity of the two approaches.
The very best of today’s display technologies? The Quantum Dots displays used in the Kindle Fire HDX 7 according to the report.
Quantum Dots are almost magical because they use Quantum Physics to produce highly saturated primary colors for LCDs that are similar to those produced by OLED displays. They not only significantly increase the size of the Color Gamut by 40-50 percent but also improve the power efficiency by an additional 15-20 percent. Instead of using White LEDs (which have yellow phosphors) that produce a broad light spectrum that makes it hard to efficiently produce saturated colors, Quantum Dots directly convert the light from Blue LEDs into highly saturated primary colors for LCDs. You can see the remarkable difference in their light spectra inÂ Figure 4. Quantum Dots are going to revolutionize LCDs for the next 5+ years.
DisplayMate did give top marks to the iPad Mini display in many categories, praising its resolution, small color shift with different viewing angles, “close to perfect” contrast accuracy, accurate calibration, low reflectivity – and rating as “very good” its maximum brightness, black levels, contrast ratios and viewability in high ambient light.
The greatest criticism was reserved for the 63% color gamut (range of colors that can be displayed) against 97 percent for the Kindle and 103 percent for the Nexus – an issue picked up in some earlier technical reviews.
You can read chapter and verse, and see all of the detailed tables, over on the DisplayMate site.
Of course, none of this changes the generally rave reviews the new Mini has received, but it will certainly be interesting to keep an eye on Quantum Dot displays to see if & when Apple makes the switch down the line.
Filed under: AAPL Company, iOS Devices Tagged: 7-inch tablet shoot-out, 7-inch tablet shootout, Apple, Best 7-inch tablet, Display technology, iPad, iPad mini, ipad mini 2, iPad mini with Retina display, iPhone, IZGO, Kindle Fire, Liquid crystal display, LTPS, Nexus 7, OLED, Quantum dot, Retina iPad mini
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