Tags Jony ive

Jony Ive opens Apple sponsored Met Gala event in NYC

Last fall we learned that Apple would sponsor this year’s Met Gala with Jony Ive serving as a co-chair for the event. Today the Chief Design Officer at Apple is in New York City speaking before an audience ahead of the annual fundraising event tonight.

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Zac Hall

May 2nd

Apple

Mac

Jony Ive designs one-off iPad Pro and accessories for charity auction

00_apple-inc Want some serious bragging rights in the tech community? Why? Inquire within yourself whether this craving for attention is healthy, and if you still want those rights, consider bidding on this one-of-a-kind iPad Pro and accessories designed by Jony Ive. It’s for a good cause, or at least you can tell yourself that. Read More

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Devin Coldewey

April 16th

Apple

Gadgets

Jony Ive talks relationship with Steve Jobs, design culture, more in Charlie Rose interview

Following the extensive 60 Minutes piece last December, Charlie Rose has shared yet another interview with Apple design head Jony Ive. In the 35 minute interview, Rose and Ive discuss the qualities that “make Apple Apple” and the role of design in the company’s identity.

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Chance Miller

March 14th

Apple

Mac

Jony Ive & Tim Cook discuss the intersection of fashion and tech in new Vogue interview

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It was revealed last October that Apple would be sponsoring this year’s Met Gala, with Jony Ive serving as a co-chair of the event. Now, Ive, along with Tim Cook, has sat down for an interview with fashion outlet Vogue. In the interview, the two Apple executives discuss the company’s recent foray into the fashion industry, the spaceship-like Campus 2, and more.

Cook likens Apple’s Campus 2 to the design of any of its products, as does the project’s architect Norman Foster. “The building is an echo of the ethos of Apple, which designs artifacts that, though they fulfill all sorts of functions, exist abstractly in their own right,” Foster explained while noting that the idea originated back in 2009 from a series of “rather amusing phone conversations” with Steve Jobs.

“There was from the outset a concern with breaking down barriers,” Foster explained. “The sheets of glass are so long, so clear, that you don’t feel that there is a wall between you and the landscape. And at the same time the building is an echo of the ethos of Apple, which designs artifacts that, though they fulfill all sorts of functions, exist abstractly in their own right.”

Cook also compares the design of its products and upcoming new headquarters to fashion, explaining that design is just as important to its products as it is in fashion. “In what we do, design is crucial, as it is in fashion,” he said.

Jony Ive went on to explain how much more personal technology has become over recent years, both relating to the iPhone and Apple Watch. The personalization of technology really started with the release of the first iPhone in 2007, Ive noted, explaining that prior to it, everything was too big to carry around.

 “Nine years ago, the iPhone didn’t exist, and the most personal product we had was too big to carry around with you,” he explains. “The technology is at last starting to enable something that was the dream of the company from the very beginning—to make technology personal. So personal that you can wear it.”

Apple deepened its ties in the fashion industry last year by releasing the Apple Watch Hermès, which recently expanded in availability to the Apple Online Store. “That watch is the result of two temperamentally, philosophically aligned companies deciding to make something together,” Ive stated.

Finally, Ive touched on his role as co-chair of the upcoming Metropolitan Museum of Art’s Costume Institute, which will be themed around “Manus x Machina: Fashion in an Age of Technology.” Apple is sponsoring the event, while Ive is serving as a co-chair alongside Taylor Swift.

“Both the hand and the machine can produce things with exquisite care or with no care at all. But it’s important to remember that what was seen at one time as the most sophisticated technology eventually becomes tradition. There was a time when even the metal needle would have been seen as shocking and profoundly new,” Ive said.

Ive sat down with a pair of news outlets following the announcement of the Met Gala, explaining Apple’s motivation to sponsor the event. Apple has been deepening its interest in the fashion industry since the launch of the Apple Watch. The device was available at launch from a variety of high-end fashion retail locations, while it was also showcased by Vogue two separate times. The 2016 Met Gala will take place on May 2nd.


Filed under: AAPL Company, Apple Watch Tagged: Apple watch, interview, Jony Ive, met Gala, Tim Cook

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Chance Miller

February 17th

Apple

Mac

Jony Ive reflects on a decade of Bono’s Product RED campaign to combat HIV/AIDS

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Apple turns its store logo red every year for World AIDS Day

Bono’s Product RED campaign to fight against HIV/AIDS in Africa has partnered with Apple for so long that you could easily mistake it as an Apple-created initiative, and this year the effort turns 10 years old with more than $350 million raised according to the Financial Times. In marking the decade-long effort to raise awareness and eliminate the virus/disease, FT highlighted Apple’s roots in the campaign:

The late Steve Jobs was involved with Red, designing and selling a Red-branded iPod. Apple has maintained its connection since Jobs’ death in 2011. Two years ago, Sir Jonathan Ive, Apple’s chief design officer, and his colleague Marc Newson, ran an auction of specially designed products, including a Leica Digital Rangefinder camera the pair customised, which sold for $1.8m. The auction raised $13m for Red, matched by The Bill & Melinda Gates Foundation.

Apple’s design chief Jony Ive shared his take in the piece on how Product RED has had a humanitarian reach, challenging the idea of any corporate effect.

Does Sir Jonathan think Red affected how companies think of corporate social responsibility? He demurs. “I’m much more interested in how a mother feels whose daughter is still alive than whether Red has had an impact on other companies.”

He adds: “The thing that first struck me was that the magnitude and ugliness of the problem would normally be cause for people to turn away. I loved the way Bono saw it as a problem to be solved.”

You can read the full piece on a decade of Bono’s Product RED campaign here.


Filed under: AAPL Company Tagged: AIDS, Bono, HIV, Jony Ive, Product Red, red

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Zac Hall

January 20th

Apple

Mac

Video: Apple’s secret design studio revealed in ’60 Minutes’ segment

Apple Design Studio Revealed

On 60 Minutes yesterday, viewers were granted unprecedented access to Apple's hyper-secret design studio. Managed by Jony Ive, Apple's design studio is where a team of 22 handpicked designers collaborate and bring popular Apple products to life.

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Yoni Heisler

December 21st

Apple

60 Minutes goes inside Apple’s weekly exec meeting, design studio, spaceship campus, & more

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As expected, this weekend’s episode of 60 Minutes on CBS was chockfull of Apple news and anecdotes. Retail chief Angela Ahrendts, design head Jony Ive, CEO Tim Cook, and many more all joined host Charlie Rose to discuss a wide range of topics, including encryption, terrorism, design, retail, and much more…

First off, Cook again talked about how users shouldn’t have to choose between privacy and national security. “I think that’s an overly simplistic view,” Cook explained. “We’re America. We should have both.” Building on that, Cook reiterated the fact that there shouldn’t be a backdoor for anybody into consumer devices. This is a stance Cook has taken many times in the past, despite the recent issues of terror around the world.

Cook explained that iOS devices nowadays hold so much personal information, including health data, financial data, intimate conversations, and much more. It takes a special key to access that data, Cook said. And that’s a key to which even Apple doesn’t have access.

“If there’s a way to get in, somebody will find the way in. There have been people who suggest that we should have a back door. But the reality is if you put a back door in, that back door’s for everybody, for good guys and bad guys.”

Moving on, Cook and Rose discussed Apple’s use of Chinese labor and some of the issues that go along with it. Cook said that Apple’s use of foreign labor has nothing to do with wages, but rather with the skills that those workers possess and many American workers lack. This, Cook explained, is due to China putting an enormous focus on manufacturing, while the U.S. moved away from a focus on vocational skills:

“China put an enormous focus on manufacturing. The U.S., over time, began to stop having as many vocational kind of skills. I mean, you can take every tool and die maker in the United States and probably put them in a room that we’re currently sitting in. In China, you would have to have multiple football fields.”

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One issue that has surrounded Apple is the conditions in which workers operate in China. When asked if Apple has a responsibility to pay attention to conditions overseas, Cook said it does have a responsibility and it does it.

“We have a responsibility and we do it. We are constantly auditing our supply chain. Making sure that safety standards are, are, you know, are the highest. We’re making sure that working conditions are the highest. All of the things that you would expect us to look for and more, we’re doing it.”

Rose then asked Cook about recent allegations that Apple has moved away from the drive to perfect products that it had under late-CEO Steve Jobs. Cook said, however, that Apple is still very much Steve’s company. “This is still Steve’s company,” Cook said. “It was born that way, it’s still that way. I’ve never met anyone on the face of the earth [like Jobs],” Cook remarked. “He had this incredible and uncanny ability to see around the corner. Who had this relentless driving force for perfection.”

Cook and Rose also talked about what exactly it takes to get a job at Apple. Cook explained to Rose that it takes a lot more than just a skill to work in Cupertino. Rather, people at Apple have to have an uncanny drive at wanting to change the world and have to be idealists who dream big and can know what kind of technology is the future.

You look for people who work for a different reason. People who want to change the world and work with a passion and an idealism. People that don’t take no for an answer. People that don’t accept the status quo. People that inherently aren’t satisfied with things. People who see things and know it should be different and sit and focus on it until they find an answer. People that can’t be told things are impossible.

When asked how Apple looks for people like that, Cook was quick to note that the company doesn’t test, but rather looks people, again, with a drive and a passion:

We don’t test. We don’t put someone through one interview. We have like 10 or 12 people who interview. We look at candidates through different points of views and we have a very diverse population. We’re looking for wicked smart and people that have a point of view and can debate that point of view.

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Also this week, Charlie rose got a demonstration of iPhone camera technology from Apple’s senior director of camera hardware Graham Townsend. Townsend showed how Apple simulates every possible lighting situation in its labs to ensure that the iPhone is capable of handling anything a user throws at it.

Rose also got a look at the weekly, mandatory executive meeting held at Apple’s headquarters every Monday. Attendance, Rose explained, is mandatory.

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Next, Rose got a tour of Jony Ive’s uber secret design studio. Rose first noticed that nearly all of the tables in the studio were covered up with blankets, which Ive said is due to the fact that if Rose could have seen what was there, he would have seen a “glimpse of the future.”

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Ive then showed Rose the 10 different variants that Apple considered for the iPhone 6s and iPhone 6s Plus. Ive explained that the reason Apple chose the design it did was because of an “emotional” connection Ive and his team felt to the design.

Rose was then taken to an unmarked building off of its main campus. The building, unknown to Rose, turned out to be a mockup Apple Retail Store. Rose then talked to retail chief Angela Ahrendts, who said that she holds meetings in that mockup store every week to discuss potential changes to retail design and more.

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Rose also sat down with Phil Schiller to talk about the idea that one Apple product could cannibalize another. “It’s by design. You need for each to fight for their space. The iPhone has to be so great you don’t know why you want an iPad,” Schiller explained. “The iPad has to be so great you don’t know why you want a notebook. The notebook has to be so great you don’t know why you want a desktop. Each one’s job is to compete with the other ones.”

Rose and Cook then discussed Apple Watch and some of the allegations that it’s not as refined as it should be. “Every product can be improved,” Cook explained. “And the Watch is no exception to that. I’m not disappointed in it. When we launch a product, we’re already working on the next one. And sometimes even the next next one. We always see things we can do to improve,” Cook said.

Finally, Cook was asked about the potential of Apple developing a car and as he has done in the past, he avoided the question. “One of the great things about Apple is that we probably have more secrecy here than the CIA,” the Apple executive joked.

Ive, when asked about the idea of Apple becoming “too rich” said that it’s certainly a possibility.

“That possibility absolutely exists. I think one of the things that also has the possibility to exist is that our heads are down on these tables worrying about these designs and our heads don’t tend to be up looking around us. We’re more aware of us and the perfection we’re chasing.”

Cook and Rose also dove into the personal details of Cook’s life, including his decision to come out as gay. Cook explained that while he is a very private person, he did it to help those who struggle with that aspect of their lives.

“I value my privacy. I’m a very private person. But it became increasingly clear to me that if I said something, that it could help other people. And I’m glad because I think that some kid somewhere, some kid in Alabama, I think if they just for a moment stop and say, “If it didn’t limit him, it may not limit me.” Or this kid that’s getting bullied or worse, I’ve gotten notes from people contemplating suicide. And so if I could touch just one of those, it’s worth it. And I couldn’t look myself in the mirror without doing it.”

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A full transcript of Rose’s interviews with Phil Schiller, Angela Ahrendts, Tim Cook, Jony Ive, Graham Townsend, and Eddy Cue can be read here. Earlier this week, 60 Minutes shared a clip of Cook talking to Rose about Apple’s tax policies. Those comments, including Cook calling claims that Apple avoids taxes “total political crap,” can be read here.

 


Filed under: AAPL Company Tagged: 60 Minutes, Angela Ahrendts, Apple, interview, Jony Ive, Phil Schiller, Tim Cook

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Chance Miller

December 21st

Apple

Mac

Apple’s secret design studio and new ‘Apple store of the future’ to be featured on ’60 Minutes’

Apple Design Studio

Of all the secretive enclaves within Apple, none is more hallowed than Apple's notoriously quarantined design studio. Run by Jony Ive, Apple's design studio is where the company's small team of industrial designers collaborate, experiment, and bring products to life. Every Apple product you've ever used over the last 15+ years -- from the flower iMac to the iPhone 6s -- can be traced back to this studio.

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Yoni Heisler

December 18th

Apple

Caption contest: What is Jony Ive explaining to Charlie Rose?

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When CBS shared a photo of Charlie Rose touring Apple’s secretive design studio to promote an upcoming 60 Minutes piece, we got to wondering what it was Jony Ive was explaining to Rose.

How thick the iPhone 7 will be now Apple has decided to include all the various features people have asked for? What the first prototype of the battery hump looked like? How much thicker his wallet got after his promotion?

Post your entries in the comments or on Twitter or Facebook, and the best one will win an Aukey Bluetooth Speaker and a 20000mAh USB battery pack. Keep it clean, please …

We’ll update the post with the winner on Sunday before the show airs. Good luck!


Filed under: AAPL Company Tagged: 60 Minutes, Apple Inc, Caption contest, Charlie Rose, Design studio, Jony Ive

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Ben Lovejoy

December 18th

Apple

Mac

Charlie Rose to tour Jony Ive’s ‘secret design studio’ and new Store design for CBS on Sunday

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Jony Ive will give a rare look into Apple’s secret design studio in Cupertino this coming Sunday, December 20th. Ive will lead Charlie Rose through the secret design study for his popular show 60 Minutes on CBS. In addition to a tour of the design lab, Rose will also get a “first look at Apple’s store of the future” from retail chief Angela Ahrendts.

The news was revealed in a pair of tweets from the 60 Minutes Twitter account tonight, both of which included a teaser image. In one image, Ive can be seen showing Rose a portion of his secret design lab in Cupertino. In the other, Ahrendts can be seen leading Rose into an unidentified Apple Store.

This isn’t the first time Charlie Rose has landed an interview with notable Apple executives. In 2013, Rose sat down with Jony Ive and Marc Newson to discuss Apple’s partnership with RED, as well as other details about the design process at Apple. Last year, Tim Cook joined Charlie Rose to discuss Steve Jobs, Beats, Apple TV, and much more.

60 Minutes with Jony Ive and Angela Ahrendts airs this Sunday, December 20th, at 7:30PM ET & 7PM PT on CBS in the United States. The teaser tweets can be seen below:


Filed under: AAPL Company Tagged: 60 Minutes, Angela Ahrendts, Charlie, interview, Jony Ive

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Chance Miller

December 18th

Apple

Mac
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