Tags hollywood

Sundance’s VR Films Will Break Your Brain

If this year’s Sundance Film Festival is any indication, virtual reality is about to hit the mainstream. Under a program called New Frontier, the festival is promoting eleven independently produced VR films on a smartphone app. The finalists have been chosen from hundreds of entries, and among them are some short documentaries, horrifying acid trips, and even a Reggie Watt music video.

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Bryan Lufkin

January 22nd

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This Is How Science Helped Hollywood Make More Realistic Explosions

Everybody knows that embarrassing “nope” moment in the movie theater when CGI explosions just don’t look real at all. Fortunately, science has helped Hollywood improve things in recent years — and this video shows how.

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Attila Nagy

September 24th

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Pewdiepie Is Making A TV Show

Things seem pretty weird for YouTube’s biggest star right now.

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September 14th

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Pewdiepie Is Making A TV Show

Things seem pretty weird for YouTube’s biggest star right now.

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September 14th

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Apple reportedly preparing in-house video productions, bid on Top Gear successor

Apple TV

According to a new report out of Variety, Apple is looking to enter the TV and movie production industry in a way similar to how Netflix has recently done. The report claims that Apple has been looking to hire both actors and directors to create production divisions that would produce exclusive long-form content in-house.

Specific details regarding the idea are unclear at this point as it appears to still be in the early stages of development. Apple could potentially charge a monthly subscription price for access to its in-house content, or it could sell it ala-carte like it currently sells iTunes content. It’s also unclear if Apple plans to focus on producing TV shows, movies, or both. The report cites one high-level executive who claims that Apple is looking to compete directly with Netflix and its original series content with its offerings. Netflix offers both original TV shows and movies, including hits like Unbreakable Kimmy Schmidt and the upcoming Fuller House

Specifically, Apple is said to have made a bid to hire the stars of the BBC series Top Gear, but Amazon won out in the end and secured Jeremy Clarkson, James May and Richard Hammond for its own original content.

The scale of Apple’s ambitions vary depending on whom is asked, but one high-level executive who talked with the company said the goal is to create development and production divisions that would churn out long-form content to stream in a bid to compete with Netflix. Apple is hoping to put a headhunting firm on those hires in the coming months, according to source, with the goal of being in operation next year. Unknown is whether the focus is on TV series, movies–or both.

Apple producing its original content has been something that’s been brought up several times in the past, but with the launch of Beats 1 and the company’s exclusive music offerings, producing in-house video content seems like the logical next step. A job listing earlier this summer suggested that Apple was already producing in-house music videos for Apple Music artists.

This news comes on the heels of Apple’s rumored plans to offer a web cable subscription service, offering a package of channels for a set monthly price. The company is expected to introduce a new Apple TV at an event next month with support for an App Store, gaming, Siri, and much more.


Filed under: AAPL Company Tagged: Apple TV, Content, Hollywood, in house production, movies, TV

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Chance Miller

August 31st

Apple

Mac

I Watched Hackers Pull Off a Real Life Ocean’s 11 Heist 

The scene was set: a surveillance camera, a safe full of money in a Las Vegas casino, a pair of thieves with lock picking tools and a laptop. I watched in awe as the skinny geeks clipped wires and rewired the feed so that it would loop ad finitum. Basically, they recreated the climax of Ocean’s 11 before my very eyes.

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Adam Clark Estes

August 10th

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James Cameron Wants to Fund Better Filmmaking Drones

Camera-equipped drones swoop and shoot aerial shots for TV and movies with gorgeous Planet Earth grandeur. Now, director James Cameron’s backing a new contest in New Zealand to find drone designs to make the flying cameras even better-suited to Hollywood.

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Bryan Lufkin

May 18th

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Watch the First Trailer of Michael Fassbender in Steve Jobs Right Here

It’s been a turbulent process but the new Steve Jobs movie has finally come together. This is the first trailer of the film, which features Michael Fassbender and Seth Rogen as Apple co-founders Jobs and Wozniak.

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Jamie Condliffe

May 18th

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First Hollywood film edited with Final Cut Pro X hits theaters this week

Final Cut Pro X Focus Directors

It’s no secret that Final Cut Pro X, the overhauled follow up to Apple’s widely used video editing software, wasn’t exactly a hit with its users when the app was first released in 2011.

A comprehensive change in the way the software functioned and a lack of legacy features from the prior version gave the app a reputation for being “iMovie Pro” rather than a true professional desktop video editor. Soon after its launch, Apple addressed the flood of criticism with an FAQ site and a promise that more features would slowly become available in the new version.

Nearly four years later, the first Hollywood film edited in Final Cut Pro X is set to be released. To showcase the movie debut and FCPX’s role in the film, Apple has launched a microsite detailing the production.

The movie entitled Focus (trailer above) stars Will Smith and is set to be released this Friday. From the USA Today:

Focus directors Glenn Ficarra and John Requa choose Final Cut for a simple reason: “We wanted to do the edit in a way that was quicker,” says Ficarra.

The move produced “a lot of eye rolling and sympathetic prayers,” he adds. But the negativity about FCPX was based on “old information,” and not informed, he says.

The report notes that the directors used a combination of iMacs, Mac Pros, and MacBook Pros to edit the film in addition to two plug-ins: Sync-N-Link X, a $199 plug-in for syncing audio with video, and SliceX, a $99 plug-in for stabilizing footage.

Perhaps more surprising than Focus being edited in Final Cut Pro X, Apple’s $299 video production app, is that it took almost four years for a first Hollywood film to be edited with the software. You can read more about the Glenn Ficarra’s and John Requa’s experience with using Final Cut Pro X to edit a Hollywood film from Apple’s Final Cut Pro X ‘In Action’ site, and let us know in the comments what your experience with the professional video editing app has been.


Filed under: Apps Tagged: entertainment, film, Final Cut Pro X, focus, Glenn Ficarra, Hollywood, John Requa, movies, video production, Will Smith

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Zac Hall

February 25th

Apple

Mac

Citizenfour Awarded Oscar for Best Documentary in 2014

CITIZENFOUR, Laura Poitras' riveting documentary about Edward Snowden's efforts to shed light on gross surveillance abuses by the United States government and its partners, just won the 2014 Academy Award for Best Documentary Feature. Tonight's Oscar win recognizes not only the incredible cinematography of Poitras, but also her daring work with a high-stakes whistleblower and the journalism that kick-started a worldwide debate about surveillance and government transparency. We suspect this award was also, as the New York Times pointed out, "a way for Academy members to make something of a political statement, without having to put their own reputations on the line."

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Rainey Reitman - EFF

February 23rd

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