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Video: Ford executive is optimistic on Apple Car rumors: ‘I think Apple can do it’

Ford is expanding its SYNC® connectivity system, adding Apple CarPlay, giving iPhone users access to Maps, Messages, Phone and Music through Siri voice control or touch screen. In North America, Ford is making Apple CarPlay available on all 2017 vehicles equipped with SYNC 3, starting with the all-new Ford Escape. Owners of 2016 vehicles equipped with SYNC 3 will have an opportunity to upgrade later in the year.

Rumors of Apple Car (codename ‘Project Titan’) continue to swirl and there’s plenty time left for Apple to solidify or change its plans, given the expected launch of the new automobile is still five years away. However, that isn’t stopping car company executives weighing in on the rumors. Whilst GM execs diss the idea of Apple investing in an electric car as a ‘gigantic money pit’, an executive from Ford seems enthused by the prospect. In an interview with Trusted Reviews,  Don Butler, Executive Director for Ford Connected Vehicles, said that they welcome competition and thinks technology companies can pull it off.

“We welcome others joining. We welcome the activity that’s in the space. We think it’s exciting. It’s actually changed that we are embracing,” said Butler, speaking to TrustedReviews at the CES 2016 tradeshow in Las Vegas. “So I think Apple can do it. I think Google can do it.”

Watch the full interview in the video after the break …

Regarding autonomy, the Ford exec believes that the industry will reach Level 4 autonomous driving. This means that cars will be able to drive themselves in well-mapped areas in well-mapped conditions, i.e. main roads, highways and cities. He also suggests that companies like Apple or Google could partner with companies like Ford to speed up innovation in the car sector. Today, Ford is a close partner in Apple’s CarPlay system, promising to bring integrations to cars in 2016.

Ford seems to be bullish on the adoption of the technology and the integration with technology companies. However, Dave Anderson, a representative from automotive integration at Nvidia was not as convinced regarding Apple’s entrance. He warned that the process of making cars is arduous and involved, claiming both Apple and Google have a lot more learning to do before they can release their own successful electric vehicles.

It is likely that Apple’s presence in the vehicles industry has grown since it made an appearance at a global car conference in November, leading executives to consider the proposition more seriously. Last week, Elon Musk described Apple’s electric car efforts as an ‘open secret’, claiming it could be compelling. The tangible Apple Car will remain a mystery for the foreseeable future, however.


Filed under: AAPL Company, Apple Car, Tech Industry Tagged: Apple Car, autonomous cars, car, Electric Vehicles, Ford, rumors

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Benjamin Mayo

January 20th

Apple

Mac

Everything You Need to Know About Obama’s Autonomous Car Plan

In his final State of the Union, President Obama hinted about building a “21st century transportation system .” Now we know he was actually sitting on a plan to dramatically change the way Americans get around.

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Alissa Walker

January 14th

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Ford Is Testing Its Autonomous Cars in the Snow (and That’s Pretty Damn Tough)

Adverse weather conditions have long been considered one of the biggest barriers in the development of self-driving vehicles. Now, Ford has announced that it’s been testing its autonomous cars in the snow.

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Jamie Condliffe

January 11th

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Ford Teams Up With Amazon and DJI to Make Self-Driving Cars That Talk to Your House, Drone

Ford was rumored to announce a partnership with Google today at CES in Vegas, but the 115-year-old auto manufacturer has other tricks up its sleeve: Namely, curious new partnerships with Amazon and Chinese drone-maker DJI.

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Bryan Lufkin

January 5th

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CarPlay finally coming to Ford cars this year, including upgrades for last year’s models

Ford is expanding its SYNC® connectivity system, adding Apple CarPlay, giving iPhone users access to Maps, Messages, Phone and Music through Siri voice control or touch screen. In North America, Ford is making Apple CarPlay available on all 2017 vehicles equipped with SYNC 3, starting with the all-new Ford Escape. Owners of 2016 vehicles equipped with SYNC 3 will have an opportunity to upgrade later in the year.

Ford has announced that CarPlay will be coming this spring to all 2017 models equipped with its Sync 3 infotainment system. The 2017 Escape will be the first model to get it (like most car manufacturers, Ford starts selling its 2017 models early this year). The system will also support Android Auto.

Ford was one of the first car manufacturers to sign up to CarPlay, but aside from telling us it would be integrated with its own infotainment system Sync, the company had gone rather quiet since then.

If you’re now kicking yourself that you bought a 2016 model last year, don’t worry …

Ford says that CarPlay will also be available as an upgrade to 2016 models later in the year.

In North America, Ford is making Apple CarPlay and Android Auto available on all 2017  vehicles equipped with SYNC 3, starting with the all-new Ford Escape. Owners of 2016 vehicles equipped with SYNC 3 will have an opportunity to upgrade later in the year […]

Apple CarPlay features Siri voice control, and seamlessly integrates an iPhone with the car’s built-in display and controls.

Ford also had some good news last month for owners of older cars, announcing a software update to Sync that would add Siri Eyes Free support to more than five million vehicles dating back to 2011. While that’s not CarPlay, it does give some access to Siri while on the move.

After a slow start, CarPlay does seem to be gradually taking off. Volvo made it available on the 2016 XC90 last month via a software update, a leaked memo revealed that it will be available for many Mercedes models, and Hyundai revealed that it will be available as an update on the Sonata in the first quarter this year.


Filed under: CarPlay Tagged: CarPlay, Ford, Ford CarPlay, Ford Motor Company, Ford Sync, iPhone

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Ben Lovejoy

January 4th

Apple

Mac

Ford patent details how a car’s rear wheel can transform into an electric unicycle

Ford Patents Futuristic Electric Unicycle

A recently filed patent from Ford shows that Tesla isn't the only forward-thinking car company on the planet. While the concept car detailed in Ford's patent may never see the light of day, it's just crazy and cool enough to warrant covering.

The patent in question describes a futuristic car with a detachable rear wheel that can quickly transform into a electric unicycle. In other words, the patent essentially describes the ultimate in quick getaways for both villains and heroes alike. In fact, the entire contraption may remind some of this famous scene from the Batman film The Dark Knight.

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Yoni Heisler

January 3rd

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Google talking to Ford about self-driving cars

Google Ford Self-Driving Cars

The next big thing in automotive will be self-driving cars – make that eco-friendly self-driving cars – and several companies are working on such consumer products. But it’s not traditional carmakers that are at the forefront of this next innovation. Instead, tech firms that have no experience building a car, including Google and Apple, are expected to reshape the car industry. At the same time, the well-established automakers aren’t sitting idly by, with various brands already announcing plans to come out with self-driving and/or electric vehicles. And, naturally, there’s Tesla, a newcomer in the car business that’s already annoying competitors with its inventions, including self-driving features for its all-electric models.

Apple is already rumored to partner up with a yet-to-be-disclosed car maker for its first car, and Google might be doing the same thing. The difference is that Google already has a self-driving car prototype in testing, and has been testing the technology for quite a while and that there’s already a big name interested in Google’s car business: Ford.

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Chris Smith

December 22nd

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Ford And Google Are In Cahoots To Create New Autonomous Car Company: Report

According to three different sources speaking to YahooAutos, Ford will pair up with Google to create a joint-venture for the development and manufacturing of autonomous vehicles.

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December 22nd

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Ford is rolling out support for Siri Eyes-Free to five million vehicles dating from 2011.

Ford is rolling out support for Siri Eyes-Free to five million vehicles dating from 2011. The feature will allow you to activate Siri on your phone using the voice-recognition button on vehicle steering wheels. It’s not full-blown CarPlay , but hey, it’s something.

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Mario Aguilar

December 3rd

Apple

Ford is rolling out support for Siri Eyes-Free to five million vehicles dating from 2011.

Ford is rolling out support for Siri Eyes-Free to five million vehicles dating from 2011. The feature will allow you to activate Siri on your phone using the voice-recognition button on vehicle steering wheels. It’s not full-blown CarPlay , but hey, it’s something.

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Comments Off on Ford is rolling out support for Siri Eyes-Free to five million vehicles dating from 2011.

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Mario Aguilar

December 3rd

Apple
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