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What Is High-Resolution Audio?


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Mario Aguilar

September 6th

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LL Cool G: Ladies Love Cool Gadgets Too, Says Study

ladygadget

As the only girl on the Gadgets team, I often get asked to write what I call “lady-rants” about products targeted toward women. I have a problem with most of them, as the products themselves are either being forced into a demographic by marketers (like the HTC Rhyme, which would’ve been a fine phone for anyone if marketed that way) or they’re simply painted pink in the hopes that pink is, in fact, what all women have been looking for in their consumer electronics.

The truth of the matter is, men have spent more money on consumer electronics in the past and, as a result, women have unfortunately been left with ads targeted towards men or pink versions of everything. But no more.

According to a study out of the CEA, the same folks that brought you that over-sized week of madness called CES, more and more women are showing an interest in consumer electronics than they were in the past.

Specifically, eight in ten women expressed an interest in gadgets, up 10 percentage points from the same time in 2007. Of those women, 41 percent said they were “very interested” in consumer electronics. But it gets more interesting than that.

In 2007, the spending gap between men and women in the CE space was around $200, with men obviously spending more. Now, men spend an average of $728 over the course of a year, as opposed to women spending an average of $667 during the same period. That’s a difference of just $61.

But even if women spend a bit less and show less interest than guys, women are still a part of the picture when it comes to their man’s gadgetry. According to the study, 61 percent of women either initiate or are involved in the decision-making when it comes to consumer electronics purchases.

Both men and women look at the same things when purchasing a product, most important of which is price, followed by ease of use, warranty, and multiple functionality. Where men and women differ, however, is on size (shocker!). Speaking from the standpoint of someone who wears girls’ jeans, size is pretty important to women when it comes to mobile gadgetry like smartphones and tablets, a sentiment echoed by the study.

And perhaps the most important thing we can take away from this study comes out of the mouth of CEA manager of strategic research Jessica Boothe:

Forget pink. Women don’t want to be catered to with ultra-feminine looking products; they simply prefer lightweight devices that can fit smaller hands and smaller body frames. Women play many roles, like mother, spouse and career women, and CE products that can perform many functions are a necessity.

[IMG Credit: ShutterStock]



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Jordan Crook

February 6th

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Leaving Las Vegas: Team Engadget departs CES 2012

CES 2012. It's over, but it'll leave a lasting impression on us all. And by "lasting," we mean "eternal." It'll also go down as the most attended CES ever, with more exhibitors and more product launches than ever before. Engadget as a team hit more news than ever before, covered more hands-ons than ever before and just generally sat in awe at the sheer quantity of news that flowed from the halls of the Las Vegas Convention Center. The trends this year? A fair question, indeed. Truthfully, we didn't spot a single category overshadowing the rest, but it's safe to say that LTE, slimmer-than-slim HDTVs and the promise of Windows 8 tablets kept themselves fresh in our mind. We've assembled an array of wrap-up posts to clue those in who couldn't (or would rather not) keep pace with the absolute torrent of announcements from the event, a boatload of statistics to pore over and a final video from the show.

On a personal note, I had an absolute blast with the team. From our trailer to our stage within the LVCC, from the raucous Unveiled show floor to the background dings and bloops in McCarran International Airport, the past week (and change) has been truly amazing, and getting this many people who are passionate about technology into a single place is a downright magical experience. We're fortunate and humbled to be able to do this, and despite a near-total lack of sleep and some questionable food choices, we're still as jazzed as ever to fight through crowds in order to get the first shots of [insert gizmo here]. From us to you, thanks for sticking through the madness once more, and here's to another amazing year in consumer technology. We couldn't do it without you, and frankly, we wouldn't want to.

So, what's next for us? Well, planning for CES 2013 has already begun, and we'll probably find ourselves at a few Apple events in the near future. Oh, and we'll be bringing you the blow-by-blow from Mobile World Congress in a matter of weeks. We'll sleep, as they say, when we're dead.

Continue reading Leaving Las Vegas: Team Engadget departs CES 2012

Leaving Las Vegas: Team Engadget departs CES 2012 originally appeared on Engadget on Mon, 16 Jan 2012 12:00:00 EDT. Please see our terms for use of feeds.

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Darren Murph

January 16th

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CES 2012 sets all-time records for attendance, exhibitors and claimed floor space

CES 2013 has already been scheduled (it's January 8 - 11, for those curious), and it'll have new records to break once things get going again. A source close to the CEA informed us today that CES 2012 has broken a trifecta of records already, and the final tallies aren't even in yet. For starters, more people attended CES this year than ever before. That's people who actually showed up and claimed a badge -- not just those who registered and flaked -- with the final figure already confirmed to be upward of 153,000. That trumps the 152,203 that arrived in Las Vegas back in 2006, as well as the 149,529 that hit the ground here last year.

Furthermore, a record amount of exhibition space was claimed, with 1.86 million net square feet used this year; the prior record was set in 2008 when 1.857 million net square feet were claimed. Finally, a new record was set when looking at the total number of exhibitors, with over 3,100 outfits checking in this go 'round. The prior record? 3,072, which was set in 2008. There's no question that CES felt busier than ever for us this year, and now we've got the numbers to prove our suspicions -- naturally, we're already mentally gearing up for CES 2013. We'll be here, and hopefully so will you.

Update: The official PR is out! It's embedded after the break.

P.S. - You can relive our CES 2012 coverage right here in our hub!

Continue reading CES 2012 sets all-time records for attendance, exhibitors and claimed floor space

CES 2012 sets all-time records for attendance, exhibitors and claimed floor space originally appeared on Engadget on Fri, 13 Jan 2012 17:36:00 EDT. Please see our terms for use of feeds.

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Darren Murph

January 13th

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Microsoft’s CES 2012 keynote won’t deliver ‘significant news,’ more of ‘a wrap-up’

After learning of Microsoft's plans to stop holding CES keynotes following the 2012 edition, the immediate attention turned to this: would it use its last opportunity on the main stage to make a lasting impact? Evidently, that answer is "no." We've confirmed with the company that Steve Ballmer will be "focusing quite a bit on Windows Phone and the its Xbox / entertainment story," while also sharing "momentum from across the company for Windows, Office, Bing, etc." Ultimately, we're told that there "won't be significant news, but more of a wrap up of the strong year the company has had in consumer." We've got a call out for further clarifications (as well as questions on whether or not another BUILD, MIX or some other spinoff event will take the theoretical place of CES), and we'll be sure to update as we learn more.

Update: While Microsoft can't confirm specifics, we're getting the impression that the company's partners will be the ones leading and driving announcements in the CES events to come. And while it wouldn't comment specifically on the future of MIX or BUILD, we're told that "it will continue to invest in those kinds of owned venues going forward."

Update 2: The CEA, also known as the entity that puts CES together, has officially responded to the news. It also affirmed that Microsoft will not reserve the massive Central Hall exhibit space that it has used in past years, but it seems pretty unconcerned about the whole ordeal. The full statement is after the break.

Continue reading Microsoft's CES 2012 keynote won't deliver 'significant news,' more of 'a wrap-up'

Microsoft's CES 2012 keynote won't deliver 'significant news,' more of 'a wrap-up' originally appeared on Engadget on Wed, 21 Dec 2011 12:56:00 EDT. Please see our terms for use of feeds.

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Darren Murph

December 21st

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Microsoft’s final CES keynote will be in 2012, bad timing to blame

Woo, boy. The CEA's none too happy about this, we're sure. Microsoft has just announced that its final CES keynote will happen in 2012. After that?

"We'll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won't have a keynote or booth after this year because our product news milestones generally don't align with the show's January timing."

That's according to Frank X. Shaw, VP of Corporate Communications at Microsoft, who goes on to say that this industry is moving fast and changing even faster, and in an effort to attack the needs and demands of consumers in a hastier fashion, it simply cannot be held to a yearly schedule where one major show dictates the timing of a given release. It's important to note that Microsoft isn't pulling out of CES entirely -- you'll still find plenty of staffers roaming the show floor and cutting deals in the backrooms of Vegas-area hotels, but it won't be investing in a huge booth presence after January. It doesn't take a historian to see the trend here. If you'll recall, Apple decided to pretty much do the exact same thing when it pulled out of its yearly MacWorld keynote schedule back in 2008. The company simply felt that it would have more control over its own releases if a certain day on a certain entity's calendar wasn't pulling the strings, and we honestly believe that Microsoft is just the next of many to feel similarly.

While CES is a fantastic event for launching products and drawing eyes, the timing has always struck us as horrific. We were pleased as punch when the CEA pushed the entire thing up a week starting in 2012, but it's still a bizarre window. For one, it immediately follows two major holidays, and furthermore, it's just two weeks after the year's busiest shopping season -- you know, a season where launching new products a few months before would make a lot more sense. We've definitely noticed some level of splintering over the years when it comes to trade shows, and as consumer demands become more and more unshakable, we get the feeling that being nailed to a January launch schedule will grow ever more uncomfortable. Time will tell, eh?

Update: We've just learned of Microsoft's plans for its 2012 keynote; seemingly, it'll be going out sans bang. Ballmer will be focusing on Windows Phone and the Xbox / entertainment story, while also sharing "momentum" for the company as a whole. Nothing major, though. Drat!

Microsoft's final CES keynote will be in 2012, bad timing to blame originally appeared on Engadget on Wed, 21 Dec 2011 12:15:00 EDT. Please see our terms for use of feeds.

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Darren Murph

December 21st

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Microsoft’s final CES keynote will be in 2012, bad timing to blame

Woo, boy. The CEA's none too happy about this, we're sure. Microsoft has just announced that its final CES keynote will happen in 2012. After that?

"We'll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won't have a keynote or booth after this year because our product news milestones generally don't align with the show's January timing."

That's according to Frank X. Shaw, VP of Corporate Communications at Microsoft, who goes on to say that this industry is moving fast and changing even faster, and in an effort to attack the needs and demands of consumers in a hastier fashion, it simply cannot be held to a yearly schedule where one major show dictates the timing of a given release. It's important to note that Microsoft isn't pulling out of CES entirely -- you'll still find plenty of staffers roaming the show floor and cutting deals in the backrooms of Vegas-area hotels, but it won't be investing in a huge booth prescence after January. It doesn't take a historian to see the trend here. If you'll recall, Apple decided to pretty much do the exact same thing when it pulled out of its yearly MacWorld keynote schedule back in 2008. The company simply felt that it would have more control over its own releases if a certain day on a certain entity's calendar wasn't pulling the strings, and we honestly believe that Microsoft is just the next of many to feel similarly.

While CES is a fantastic event for launching products and drawing eyes, the timing has always struck us as horrific. We were pleased as punch when the CEA pushed the entire thing up a week starting in 2012, but it's still a bizarre window. For one, it immediately follows two major holidays, and furthermore, it's just two weeks after the year's busiest shopping season -- you know, a season where launching new products a few months before would make a lot more sense. We've definitely noticed some level of splintering over the years when it comes to trade shows, and as consumer demands become more and more unshakable, we get the feeling that being nailed to a January launch schedule will grow ever more uncomfortable. Time will tell, eh?

Update: We've just learned of Microsoft's plans for its 2012 keynote; seemingly, it'll be going out sans bang. Ballmer will be focusing on Windows Phone and the Xbox / entertainment story, while also sharing "momentum" for the company as a whole. Nothing major, though. Drat!

Microsoft's final CES keynote will be in 2012, bad timing to blame originally appeared on Engadget on Wed, 21 Dec 2011 12:15:00 EDT. Please see our terms for use of feeds.

Permalink All Things D  |  sourceThe Official Microsoft Blog  | Email this | Comments

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Darren Murph

December 21st

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