Recodeâ€™s Walt Mossberg is out with an interesting piece today taking a look at Apple after Steve Jobs and revisiting Tim Cookâ€™s promise of new product categories across 2014. While comparing Apple and its product releases to movie studiosâ€” big blockbuster hits followed by sequels that often make more moneyâ€” Walt says Apple execs have told him â€śimpressive new productsâ€ť are indeed on the way.
But I think the most useful way of thinking about Apple is to see it as a movie studio. Studios release blockbuster franchise movies every few years, and then try to live off a series of sequels until the next big, successful franchise. We are in the early stages of one such project right now: On May 2, Columbia Pictures will release â€śThe Amazing Spider-Man 2,â€ť the first of what may be several sequels to the original 2012 film, that was itself a reboot of an earlier series.
Just because these things are sequels doesnâ€™t mean theyâ€™re bad, or even worse than the originals. Sometimes, as with â€śThe Godfather Part II,â€ť the sequel is considered by many to be even better than the original. (Of course, sometimes â€” as with â€śThe Godfather Part III,â€ť a sequel may be reviled as so bad that itâ€™s unworthy of the series.)… And sequels can make more money â€” sometimes much, much more â€” than the originals.
While Mossberg has had relative success with Appleâ€™s sequel products in recent yearsâ€” despite a few hiccups with Maps and iOS 7â€” he claims â€śApple executives have assured me that the second half of 2014 will have impressive new products.â€ť Whether that includes a new game-changing product or â€śfranchiseâ€ť category remains to be seen.
Filed under: AAPL Company Tagged: Blockbuster, iPad, iPhone, Mossberg, movie studio, Steve Jobs, Tim Cook, Walt Mossberg
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