Tags Advertising

Study Shows That Flattering Targeted Ads Would Be a Great Method of Social Control

Everyone reading this has stared at a targeted ad wondering why anyone thought it applied to them. A new study shows that making people guess why a targeted ad applies to them, and feel flattered by it, gets them to open their wallets—and just maybe become a better person.

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Esther Inglis-Arkell

March 3rd

Uncategorized

Study Shows That Flattering Targeted Ads Would Be a Great Method of Social Control

Everyone reading this has stared at a targeted ad wondering why anyone thought it applied to them. A new study shows that making people guess why a targeted ad applies to them, and feel flattered by it, gets them to open their wallets—and just maybe become a better person.

Read more...











Comments Off on Study Shows That Flattering Targeted Ads Would Be a Great Method of Social Control

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Esther Inglis-Arkell

March 3rd

Uncategorized

Brace Yourself For Ads in Facebook Messenger This Spring

Chatting to businesses on Facebook Messenger may leave you wide open to targeted ads. That’s according to a leaked document that suggests voluntarily speaking to businesses via Facebook’s chat app will allow them to send ads your way.

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Jamie Condliffe

February 19th

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The Deadpool Movie Marketing Is Out of Control

I don’t know if any of you guys have heard about it, but there’s a Deadpool movie coming to theaters. Just so you know. They’ve been pretty restrained in promoting it.

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February 5th

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A Guiding Light Into The Future Of Marketing

LAS VEGAS, NV - JANUARY 04:  Francesca Dubsky display the bottom side of the Hairmax LaserBand 82 during a press event for CES 2016 at the Mandalay Bay Convention Center on January 4, 2016 in Las Vegas, Nevada. The USD 795 unit, designed by Pinin Farina, uses 90-second treatments of red laser light at 655 nanometers to grow hair by increasing blood flow to the scalp and stimulating hair follicles. CES, the world's largest annual consumer technology trade show, runs from January 6-9 and is expected to feature 3,600 exhibitors showing off their latest products and services to more than 150,000 attendees.  (Photo by Ethan Miller/Getty Images) The Consumer Electronics Show (CES) is a feast to the eyes, but an overload of the senses. Separating the profound from the gimmicks and the trends from the distractions is vital, but hard. For me, there is one just one takeaway from CES this year: Everything around us is becoming digital. So while our industry cares about digital media, digital budgets and digital strategy, we need to retool… Read More

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Tom Goodwin

January 15th

Gadgets

Report: Apple says it sucks at selling ads, will soon let publishers do the hard work but keep all the revenue

iAds

Apple’s rocky iAd advertising platform is about to see some major changes, says Buzzfeed’s John Paczkowski. According to the report, Apple plans to dismantle its iAd sales team and stop its role as a middleman between publishers and customers:

While iAd itself isn’t going anywhere, Apple’s direct involvement in the selling and creation of iAd units is ending. “It’s just not something we’re good at,” one source told BuzzFeed News. And so Apple is leaving the creation, selling, and management of iAds to the folks who do it best: the publishers.

Apple is phasing out its iAd sales force entirely and updating the iAds platform so that publishers can sell through it directly.

The big news, Buzzfeed notes, is publishers that play ball will take home 100% of the ad revenue generated rather than a 70/30 split with Apple.

The timing for the shift makes the change a bit of a New Year’s Resolution as the report claims Apple could execute the change as soon as this week. From the start, Apple’s iAd business has been a struggling effort with various moves intended to make it more attractive and automated for publishers.

Besides the apparent lack of overall success with iAd in general, my first thought on Apple reducing its role in the iAd space is how the advertising business conflicts with Tim Cook’s effort toward user privacy. Remember the iAd exec that said privacy was holding the platform back? Being good at advertising typically requires a wealth of user data, although Apple obviously isn’t totally ending its effort here.

Apple’s Eddy Cue actually hinted at the change earlier this week in a story ran by the WSJ around Apple’s News app glitch with counting views on stories.

Mr. Cue said he was surprised by the extent to which publishers call on Apple to handle ad sales. He said Apple has accelerated the development of its iAd network and expects to launch a self-service ad-buying platform in the next two months to help increase ad spending.

So while it may end up being more work for publishers on the front end, the move sounds like a long overdue development if iAds are ever going to really take off as a proper revenue source on the iPhone and iPad. In the short term, iAds will play a role in monetizing content viewed through the Apple News app when using Apple’s own format.

Prior to Apple News, Apple’s iTunes Radio service optionally presented iAd advertisements to listeners with the free tier, although Apple Music has changed that aspect of the product. iAd still plays a part in monetizing free iOS apps, although the method is far less common than the use of in-app purchases.


Filed under: AAPL Company Tagged: Advertising, Apple, apple news, design, Eddy Cue, IAd, iAds, News, privacy, sales

For more news on AAPL Company, Apple, and Eddy Cue continue reading at 9to5Mac.

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Zac Hall

January 13th

Apple

Mac

The Batman v Superman Marketing Needs to Stop Pretending Lex Luthor Is a Real Person

“Viral” marketing has always straddled the line between “it’s kind of cute that they made a website for The Daily Bugle” and “that’s seems kind of desperate.” But with Batman v Superman, “viral” marketing has reached its absolute nadir.

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December 17th

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This New Deep Learning Tool Shows You the Most Memorable Parts of Your Photos

Bummed that your latest cat pic didn’t get more traction on Instagram? Wondering how to make people to remember your company’s logo first and foremost? A clever algorithm developed by MIT computer scientists may be able to help with a new online tool.

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Maddie Stone

December 16th

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Get Ready for More Ads on Instagram

Facebook is looking down the barrel of a future advertising crisis, so it’s trying to think up new ways to put “buy now” links in front of your peepers. The company’s top brass believe the answers will come from Instagram, Whatsapp, and video.

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Annalee Newitz

November 5th

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Google’s Testing Web-Style Responsive Ads on Huge London Billboards

Google has long been using technology it calls DoubleClick to target ads on millions of websites. Now, it’s taking it to the city streets, installing a series of billboard in London that use real-time data to change what they display.

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Jamie Condliffe

November 2nd

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