As long as you're cool with a little extra bulk on your device, it looks like Honda has created a smartphone case like the one Jeff Bezoz was dreaming of. It virtually guarantees your device will survive any fall—and possibly even a head-on collision with a truck. Overkill? Not when you have to wait two more years to get a subsidized replacement because of your contract. [YouTube via Autoblog]
Despite the sexy that Mad Men brought back to the advertising game, most of us are jaded as hell about being sold to and targeted via infernal viral schemes and clever campaigns. It's not that ads are anything new, they just used to be... different.
Apple debuted iAd Workbench in June, allowing developers to more easily purchase and control advertising for their own software through Apple’s iAd platform. Today, the iAd Workbench has been expanded into several additional countries, and is now available in the U.S., Canada, the U.K., France, Germany, Spain, Japan, New Zealand, Australia, Mexico, and Italy. App developers in those countries can now login to the Workbench tool and take fine control over how their apps are advertised through iAds.
Advertising can be targeted by age, gender, type of device, and even a user’s most-used app types, such as education or music. Budgeting tools and campaigns starting at only $50 make iAd Workbench much more suited to developers than before. Developers can create their own banners to appear in the ads and use the system’s statistics, which tie in with iTunes Connect, to judge the success of each campaign.
It's party time, ladies and gentlemen. Exactly one month after announcing the move, Google has updated its terms of service, allowing the company to use your profile information in ads. That means your face, name and personal details will start popping up all over your network. Yay!
If there's one thing Sony knows how to do, it's sell its technology with cool imagery. In past commercials the company has blasted buildings with paint, sent millions of rubber balls bouncing down a street, and even unleashed a small army of Play-Doh bunnies. But this time around, Sony's dumping eight million flowers—three-and-a-half tons worth of petals—into a volcano and onto a small town to sell its 4K TVs in the UK.
Shades of Gray. Orange Is The New Black. The Scarlet Letter. Colors are clearly important in marketing. We know. And you have also probably noticed that a lot of companies use blue in their logos. Plus Blue Is The Warmest Color. Sooooo yeah.
Opera MediaWorks is out today with its latest report on the state of mobile platforms for Q3 2013. The report, which gathers data from billions of ad impressions each month, notes that iOS continues the lead for mobile advertising, with around 44.4% of all ad requests and 50% of revenue on its platform. That’s compared to 31.32% for Android, but the lead for Apple is mostly thanks to gains from iPad.
Remove tablets from the equation and ad impressions on iPhone and Android smartphones fall to just 31% vs. 30.3%:
It is worth noting that the iPad and other tablet devices continue to become more important to mobile advertising. Together, iPad and Android tablets make up almost 10% of all impressions served. One year ago (Q3 2012), tablets accounted for just 5% of total impressions. However, in the case of impressions served, this lead is based on the success of the iPad. When comparing just the iPhone to Android smartphones, the difference is less than one percentage point (31% vs. 30.3%).
There might be good reason that more ads are being served on iOS despite Android being the larger of the two smartphone platforms. A somewhat unbelievable number in a report yesterday claimed that iOS ads are generating up to 1,790 percent, or almost 18x more return on investment than ads on Android.
The numbers come from advertising platform Nanigans (via VentureBeat), which studied more than 200 billion ads on Facebook for the study. According to the report, iOS ads aren’t just generating more ROI than on other platforms, but returns on Android are typically a 10 percent loss vs the cost of the ads. That means Nanigans is seeing investors increasingly upping their advertising budget on iOS and decreasing it on Android.
While Nanigans doesn’t offer any specific reason for the incredibly higher ROI on iOS, Opera MediaWorks says that iOS users simply spend more time with their device, browse the web more, and use more applications.
Opera MediaWorks report today also estimates that around 61.09% of iOS users have upgraded to iOS 7 since it’s release on September 18. That compares to just 49.77% for Jelly Bean on Android since its release back in July 2012. Opera’s number seems to be slightly lower than the almost 70% on iOS 7 estimated by app marketing platform Fiksu’s usage tracker as of today.
If you’re wondering where Opera MediaWorks, one of the largest mobile advertising platforms around, gots its data: The results above are from analysis of over 60 billion ad impressions per month that reach around 400 million consumers worldwide on mobile devices through over 13k sites and apps.
Google recently announced an update to its Terms of Service, focused on displaying your profile name and photo next to advertisements and reviews. The new feature, which goes into effect on November 11, is called Shared Endorsements and will allow you to share your recommendations (whether a +1 on Google Play or a restaurant rating on Google Maps) with your connections.