Tags 2012

Trouble in Austin: Apple repeats last year’s iMac holiday shortage with the Mac Pro

Bbx2BNlIIAAiqJJ.jpg-largeThe December supply of Mac Pros?

The new Mac Pro is an awesome machine for those with several thousand dollars to spend on a computer and a need for all the power that comes with that thermal core, but managing to get one is going to be difficult for the next few months even if you have the credit card ready. Yesterday, Apple announced that the Mac Pro would go on sale today, December 19th. The store went live last night with the Mac Pro shipping the very last non-holi-day of 2013, December 30th.

As we noted earlier today, Apple’s customers in its home state of California awoke to Mac Pros being quoted to ship in February. But it gets worse…

Now we’re also hearing from customers with shipping quotes all the way in March (thanks to DetroitBorg for the image). And if you think getting one via a physical Apple Store location will be simple, know that many Apple Stores have already been giving Mac Pro quotes and processing orders for business accounts since the start of this week. It’s possible that initial store allocations will go to those customers paying $500 per year for a Joint Venture membership. Every Apple Store that we’ve checked with seems to also be taking orders solely for Personal Pickup at this point, not for walk-in purchases.

If this all sounds familiar to you, you’ve probably been reminded about the late-2012 iMac launch. Alongside the original iPad mini and fourth-generation full-sized iPad, Apple announced a redesigned iMac at its October 2012 product event. The new iMac was significantly thinner, lighter, and more powerful than its predecessor. The only problem was that 21.5-inch models would ship over a month later (in November) and the 27-inch product would ship in December.

The 2012 iMacs ended up going on sale on November 30th (the last day for Apple to meet its self-imposed deadline), and many orders for the 27-inch models ended up not shipping until well into January. In fact, iMacs saw significant shortages throughout the critical Apple Q1 holiday quarter, as Tim Cook predicted:

In terms of general shortages… on the iMac we’ll be constrained for the full quarter in a significant way… there will be a short amount of time to manufacturer and ramp those and i expect demand to be robust… we will have a significant shortage.

At the close of the quarter, reflecting on the iMac shortages, Cook said the following:

I don’t spend a lot of time looking back… If we could run it over, i would have announced the iMac after the turn of the year… we felt our customers had to wait too long for that specific product… Where the iPad mini was in shortage in the December quarter, I would not have done that differently because we were able to get the product out to many customers that wanted it. In retrospect, I wish it [iMac] was after the turn of the year so customers would not have had to wait as long as they did.

So, with that in mind, why is Apple launching another even more niche product (just one year later) to even more extreme shortages?

Mac-Pro-WWDC-02

Let’s take a look back at Apple’s announcement process for the new Mac Pro, the lengthiest official pre-launch timeline for an Apple hardware product in recent history:

Apple announcing the availability of a future product 1.5 years before launch is absolutely unprecedented, but for a computer that is critical for certain professionals, that tease is practical. So, with all of the aforementioned announcements before the product even hit the market, why does Apple need to launch to shortages? The product is too expensive and too centered around professionals for it to have any legitimate impact on the all-important holiday quarter.

It would appear that there must have been some problems ramping up production in Texas. Why else would Tim Cook expose himself to the type of situation he just 1 year earlier said he wished he could avoid? The only rationale is that Mac Pro production was delayed beyond Apple’s wildest estimates.

When faced with the prospect of missing the deadline on the very important first U.S.-assembled Apple product in a decade versus making customers wait in very long queues, it would appear he opted for making the deadline.

What if Apple pushed back the ordering process of the machines until late-January or February of 2014? I do not believe that would have had a significant impact on the market because many customers who woke up at a normal time in much of the United States today won’t be able to receive a new Mac Pro until February or March anyway.

Perhaps Tim Cook just wanted to stick to his more than a year-old “later in 2013″ timeline, but is Apple really meeting that deadline with Mac Pros shipping in March after being ordered during the first few hours of the initial launch? Perhaps Apple could have taken a lesson from the prior year and launched when it had ample supply of the product.

We’ve reached out to Apple for comment on the matter. Update: Apple gave the comment to Forbes:

“Demand for the all new Mac Pro is great and it will take time before supply catches up with demand,” an Apple spokesman said today.


Filed under: AAPL Company Tagged: 2012, 2013, Apple, Austin, iMac, Jeff Williams, Mac Pro, Made in USA, Operations, Texas, Tim Cook

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Mark Gurman

December 19th

Apple

Mac

Samsung’s ad budget exploded past Apple and the rest of the field in 2012

Apple-vs-Samsung-advertising-ad-budget-2012We have been hearing much about Samsung’s advertising efforts in recent months including its efforts crafting the now well-known ad campaign mocking iPhone line sitters, to some of the companies recent marketing tactics used to target iPhone users. Last night The Wall Street Journal published a new piece outlining Samsung’s increasingly aggressive advertising thanks to new data from research firm Kantar Media. According to the report, Samsung passed Apple in 2012 for ad spending by around $68M in the US:

Outspent by rival Apple Inc. more than three to one in advertising for mobile phones in the U.S. in 2011, Samsung responded with a marketing blitz on TV, billboards, the Internet and print media that moved the Korean company into the pole position last year… In 2012, Samsung spent $401 million advertising its phones in the U.S. to Apple’s $333 million, according to ad research and consulting firm Kantar Media.

Apple spent more than three times Samsung on marketing its mobile devices in 2011. If a slew of recent media reports is any indication, including one from Apple’s own former ad man Ken Segall, many seem to think Apple is losing its advertising momentum to Samsung.

The Wall Street Journal added that executives at carriers said Samsung “also spends more on “below the line” marketing than any device maker. Those funds help pay for in-store advertising, promotions and training for carrier sales representatives that help close the sale.”

To put the spending in perspective for the global smartphone market, Tech/telco analyst Benedict Evans noted the figures above account for around 10% of Samsung global ad budget compared to 1/3 of Apple’s, which also somewhat reflects sales proportions.


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Jordan Kahn

March 13th

Apple

Mac

Samsung’s ad budget exploded past Apple and the rest of the field in 2012

Apple-vs-Samsung-advertising-ad-budget-2012We have been hearing much about Samsung’s advertising efforts in recent months including its efforts crafting the now well-known ad campaign mocking iPhone line sitters, to some of the companies recent marketing tactics used to target iPhone users. Last night The Wall Street Journal published a new piece outlining Samsung’s increasingly aggressive advertising thanks to new data from research firm Kantar Media. According to the report, Samsung passed Apple in 2012 for ad spending by around $68M in the US:

Outspent by rival Apple Inc. more than three to one in advertising for mobile phones in the U.S. in 2011, Samsung responded with a marketing blitz on TV, billboards, the Internet and print media that moved the Korean company into the pole position last year… In 2012, Samsung spent $401 million advertising its phones in the U.S. to Apple’s $333 million, according to ad research and consulting firm Kantar Media.

Apple spent more than three times Samsung on marketing its mobile devices in 2011. If a slew of recent media reports is any indication, including one from Apple’s own former ad man Ken Segall, many seem to think Apple is losing its advertising momentum to Samsung.

The Wall Street Journal added that executives at carriers said Samsung “also spends more on “below the line” marketing than any device maker. Those funds help pay for in-store advertising, promotions and training for carrier sales representatives that help close the sale.”

To put the spending in perspective for the global smartphone market, Tech/telco analyst Benedict Evans noted the figures above account for around 10% of Samsung global ad budget compared to 1/3 of Apple’s, which also somewhat reflects sales proportions.


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Jordan Kahn

March 13th

Apple

Mac

Watch This Video To Remember Everything the Internet Loved Last Year

It's already February of 2013 but who the hell cares. This video is the best summary of 2012 that you can ever find. It splices, chops and combines all the videos we fell in love with on the Internet into an epic tale of ridiculously awesomeness. If someone went to sleep on December 31st, 2011 and woke up a year later on January 1st, 2013, this is the video you would show them. This is like if Picasso, Rembrandt and Monet teamed up to paint one picture. Or if The Beatles and The Stones formed one band. It's the video version of Watch the Throne. It's everything the Internet loved in 2012. How many videos can you recognize? How many videos did you watch? [MiamiViceStyle via The Awesomer] More »


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Casey Chan

February 7th

Uncategorized

Watch This Video To Remember Everything the Internet Loved Last Year

It's already February of 2013 but who the hell cares. This video is the best summary of 2012 that you can ever find. It splices, chops and combines all the videos we fell in love with on the Internet into an epic tale of ridiculously awesomeness. If someone went to sleep on December 31st, 2011 and woke up a year later on January 1st, 2013, this is the video you would show them. This is like if Picasso, Rembrandt and Monet teamed up to paint one picture. Or if The Beatles and The Stones formed one band. It's the video version of Watch the Throne. It's everything the Internet loved in 2012. How many videos can you recognize? How many videos did you watch? [MiamiViceStyle via The Awesomer] More »


Comments Off on Watch This Video To Remember Everything the Internet Loved Last Year

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Casey Chan

February 7th

Uncategorized

Awesome Hyperlapse Makes Me Want to Go Around the World Right Now

Geoff Tompkinson spent 2012 going around the world, taking awesome, precise hyperlapses—a combination of stop motion and timelapse—of beautiful places. These are hard to do, even while they look so easy and smooth. Outstanding job, Geoff. [Vimeo] More »


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Jesus Diaz

January 16th

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2012 in 365 One-Second Video Clips

Here's a look at videographer James Bernal's 2012 in 365 seconds. Bernal captured one-second of video a day using a Canon 5D MKII, a GoPro, and an iPhone, and assembled the clips into a stirring montage. It's funny how epic real life can seem when you slice it into particles. Here's to a 2013 full of tiny hugeness. [Laughing Squid] More »


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Mario Aguilar

January 14th

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The 9 Worst Tech Buzzwords of 2012

Technology is about making and using cool new things that enrich our lives. But technology is also about using idiotic, tired words that mean next to nothing, designed to confuse us into wasting money. Here are the year's stupidest offenders. More »


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Sam Biddle

December 25th

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The 9 Worst Tech Buzzwords of 2012

Technology is about making and using cool new things that enrich our lives. But technology is also about using idiotic, tired words that mean next to nothing, designed to confuse us into wasting money. Here are the year's stupidest offenders. More »


Comments Off on The 9 Worst Tech Buzzwords of 2012

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Sam Biddle

December 25th

Uncategorized

The Very Best GIFs of 2012

Was this the Year of the GIF? That's what some English dictionary said. Whatever. Every year is the year of the GIF. EVERY SINGLE YEAR. The people of the internets voted for the very best GIFs of 2012 and here they are! More »


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Jesus Diaz

December 21st

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