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Review: Transcend’s JetDrives add whopping 240-960GB SSD to MacBook Air at a great price

IMG_1652

See that little $190 daughter card up there^? It houses 240GB of Transcend SSD and it could replace the 64GB or 128GB SSD that came in your MacBook Air in as little as 5 minutes. Even better, Transcend just released larger versions in 480GB and 960GB sizes to blow your SATA III MacBook Air or Pro into new worlds of space. Keep in mind these are SATA-based SSDs and Apple’s latest round of MacBook Pro/Airs came with speedier PCIe SSDs so you can’t use these on Apple’s late 2013/2014 models (see bottom of the article for compatibility list).

I got my hands on a demo unit and took it for a test drive…

My wife’s 128GB MacBook Air from 2011 has been “full” for about a year now and every few months I have to run Cocktail to remove some caches, etc. and keep it going for a few more months. Luckily, it is a Samsung drive and not the slower Toshiba drives that came with these MacBook Airs.

Spoiler alert: here’s Transcend’s video which makes it all look incredibly easy:

The Transcend packaging is extremely nice. The first level you’ll see your new SSD on top. Remove that and you’ll see the enclosure you’ll use to transfer data and which can eventually turn your old SSD into a big fast USB3 stick. One more level down, you’ll see the Torx screwdrivers you’ll need, the “paltry” instructions and cable for the enclosure.

IMG_1653

IMG_1654

 

The first step is hooking up the Transcend SSD to the USB3 cable with the enclosed adapter.

IMG_1655

IMG_1657

 

A quick BlackJack speed test to set a baseline for the upgrade.

IMG_1658

 

Then reboot the computer from the recovery partition. From there, go into Disk Utility.

IMG_1661

 

The cloning of the drive actually takes some serious time because the 2011 MacBook Air is USB 2.  a very full 128GB SSD took about 1:45 to transfer to the new Transcend SSD with the USB 2 being the big bottleneck. USB 3 shouldn’t take much more than 10 minutes for the same amount of data.

IMG_1663

 

The instructions provided are pretty sparse (just the way I like them). These 2 pages of a small world language book are it!

IMG_1665

 

Now comes the hardware part of the journey. You’ll want to remove all of the screws o nthe bottom of the MacBook Air with the provided Torx screwdriver. Pro Tip – the longer screws are the ones in the top middle near the hinge. Don’t forget that like I did.
IMG_1666

 

The inside of the MBA was surprisingly dusty. I’ve heard that this is mostly dead skin which gives me the willies. Power thru this and locate the SSD on the bottom. It will either be Samsung or Toshiba and will have a Black Torx Screw holding it in. Remove the screw and remove the card. Then pop in your new cloned Transcend SSD and replace that screw.

IMG_1667

 

Compare the two SSDs, Samsung above, Transcend below:

IMG_1669

 

At this point, you might as well pop your old SSD into the enclosure and secure it with the enclosed 3 screws. Then put the back of your MacBook Air back on and power it up!

IMG_1670

 

The first boot up will take a few minutes longer than you are used to. The EFI Firmware has to find the new drive and all kinds of other small things are happening. Also it will be slow at first while spotlight indexes itself again. From there, everything should behave like normal. My wife’s reaction was that the MacBook was much much faster.  However that speed was likely due to having some free space rather than actually read/write speed.  A BlackJack test shows that its raw speeds were actually significantly slower than the default Samsung.

IMG_1671

 

However, if you download Transcend Toolbox you’ll get speeds much closer to the theoretical limit of SATA3. JetDrive Toolbox monitoring software leverages S.M.A.R.T. technology to analyze its health status. Additionally, it can enable TRIM support for your JetDrive in OS X, maintaining optimum write speeds and maximizing the lifetime of your SSD.

IMG_1672

 

Obviously this is a great update for those running out of space in MacBook Airs and almost a no-brainer recommendation for those running out of SSD space in our Apple laptops. OWC and others have offered this kind of update for quite some time but the price points never seemed quite so competitive.

 

Transcend-SSD-SATA-Macbook

Everything you need.

The package includes all the tools you need:

  • MacBook-compliant SSD
  • Enclosure Case with USB 3.0 to SATA Adapter
  • Screwdrivers (T5 & P5)
  • Screws for Enclosure Case x3
  • USB Cable
  • Rubber Feet
  • Travel Pouch
  • Quick Installation Guide & Warranty Card

Match it up.

Find the right model for your Mac below1.

Model Mac Identifier JetDrive Model
MacBook Air 11″ & 13″ Late 2010
Mid 2011
MacBook Air 3,1 / 3,2 / 4,1 / 4,2
*480/960GB JDM500 does not support 3,1
JetDrive 500
(240GB / 480GB / 960GB)2
MacBook Air 11″ & 13″ Mid 2012 MacBook Air 5,1 / 5,2 JetDrive 520
(240GB / 480GB / 960GB)
MacBook Pro (Retina®) 13″ Late 2012
Early 2013
MacBook Pro 10,2 JetDrive 720
(240GB / 480GB / 960GB)
MacBook Pro (Retina®) 15″ Mid 2012
Early 2013
MacBook Pro 10,1 JetDrive 725
(240GB / 480GB / 960GB)
MacBook Pro Late 2008 – Mid 2012 MacBook Pro 5,1 / 5,2 / 5,3 / 5,5 / 6,1 / 6,2 / 7,1 / 8,1 / 8,2 / 8,3 / 9,1 / 9,2 JetDrive 420
(120GB / 240GB / 480GB / 960GB)
MacBook Late 2008 – Mid 2010 MacBook 4,1 / 5,1 / 5,2 / 6,1 / 7,1
Mac mini Mid 2010 – Late 2012 Mac mini 4,1 / 5,1 / 5,2 / 6,1 / 6,2
  • The JetDrive series is specific for certain Mac computer models. Please identify your Mac model here.
  • 480GB / 960GB JetDrive 500 does not support 11-inch MacBook Air Late 2010 due to a mechanical limitation.
  • MacBook Air, MacBook Pro, Retina, Mac, Time Machine, and Aperture are trademarks of Apple Inc.

Specifications

JetDrive™ 500

SSD
Interface SATA III 6Gb/s
Capacity 240GB/480GB/960GB
Flash Type Synchronous MLC
Max Performance
(Varies by capacity)
Seq. Read: 570MB/s
Seq. Write: 460MB/s
Operating Temperature 0°C (32°F) to 70°C (158°F)
Warranty 5 years (The 5 years warranty does not apply when JetDrive Toolbox’s wear-out indicator shows 0% within 5 years)
Enclosure Case
External Dimension 130mm x 28.2mm x 10.8mm
Weight 60g
Operating Temperature 0°C (32°F) to 70°C (158°F)
Connection Bandwidth USB 3.0: Up to 5Gb/s
USB 2.0: Up to 480Mb/s
Power Supply 5V DC from USB2.0/3.0 port
Warranty 2 years

JetDrive™ 520

SSD
Interface SATA III 6Gb/s
Capacity 240GB/480GB/960GB
Flash Type Synchronous MLC
Max Performance
(Varies by capacity)
Max Seq. Read: 570MB/s
Max Seq. Write: 460MB/s
Operating Temperature 0°C (32°F) to 70°C (158°F)
Warranty 5 years (The 5 years warranty does not apply when JetDrive Toolbox’s wear-out indicator shows 0% within 5 years)
Enclosure Case
External Dimension 130mm x 28.2mm x 10.8mm
Weight 60g
Operating Temperature 0°C (32°F) to 70°C (158°F)
LED Indicator Power, Data Transfer, USB 2.0/3.0
Connection Bandwidth USB 3.0: Up to 5Gb/s
USB 2.0: Up to 480Mb/s
Power Supply 5V DC from USB 2.0/3.0 port
Warranty 2 years

JetDrive™ 720

SSD
Interface SATA III 6Gb/s
Capacity 240GB/480GB/960GB
Flash Type Synchronous MLC
Max Performance
(Varies by capacity)
Max Seq. Read: 570MB/s
Max Seq. Write: 460MB/s
Operating Temperature 0°C (32°F) to 70°C (158°F)
Warranty 5 years (The 5 years warranty does not apply when JetDrive Toolbox’s wear-out indicator shows 0% within 5 years)
Enclosure Case
External Dimension 110.9mm x 37.2mm x 10.8mm
Weight 65g
Operating Temperature 0°C (32°F) to 70°C (158°F)
LED Indicator Power, Data Transfer, USB 2.0/3.0
Connection Bandwidth USB 3.0: Up to 5Gb/s
USB 2.0: Up to 480Mb/s
Power Supply 5V DC from USB 2.0/3.0 port
Warranty 2 years

JetDrive™ 725

SSD
Interface SATA III 6Gb/s
Capacity 240GB/480GB/960GB
Flash Type Synchronous MLC
Max Performance (Varies by capacity) Max Seq. Read: 570MB/s
Max Seq. Write: 460MB/s
Operating Temperature 0°C (32°F) to 70°C (158°F)
Warranty 5 years (The 5 years warranty does not apply when JetDrive Toolbox’s wear-out indicator shows 0% within 5 years)
Enclosure Case
External Dimension 110.9mm x 37.2mm x 10.8mm
Weight 65g
Operating Temperature 0°C (32°F) to 70°C (158°F)
LED Indicator Power, Data Transfer, USB 2.0/3.0
Connection Bandwidth USB 3.0: Up to 5Gb/s
USB 2.0: Up to 480Mb/s
Power Supply 5V DC from USB 2.0/3.0 port
Warranty 2 years

Filed under: How-To, Reviews, Tips and Tricks Tagged: Apple, BlackJack, MacBook, MacBook Air, MacBook Pro, Serial ATA, Solid-state drive, Transcend, TRIM, USB 3.0

For more news on Apple, Tips and Tricks, and Reviews continue reading at 9to5Mac.

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Seth Weintraub

July 4th

Apple

Mac

Review: Transcend’s JetDrives add whopping 240-960GB SSD to MacBook Air at a great price

IMG_1652

See that little $190 daughter card up there^? It houses 240GB of Transcend SSD and it could replace the 64GB or 128GB SSD that came in your MacBook Air in as little as 5 minutes. Even better, Transcend just released larger versions in 480GB and 960GB sizes to blow your SATA III MacBook Air or Pro into new worlds of space. Keep in mind these are SATA-based SSDs and Apple’s latest round of MacBook Pro/Airs came with speedier PCIe SSDs so you can’t use these on Apple’s late 2013/2014 models (see bottom of the article for compatibility list).

I got my hands on a demo unit and took it for a test drive…

My wife’s 128GB MacBook Air from 2011 has been “full” for about a year now and every few months I have to run Cocktail to remove some caches, etc. and keep it going for a few more months. Luckily, it is a Samsung drive and not the slower Toshiba drives that came with these MacBook Airs.

Spoiler alert: here’s Transcend’s video which makes it all look incredibly easy:

The Transcend packaging is extremely nice. The first level you’ll see your new SSD on top. Remove that and you’ll see the enclosure you’ll use to transfer data and which can eventually turn your old SSD into a big fast USB3 stick. One more level down, you’ll see the Torx screwdrivers you’ll need, the “paltry” instructions and cable for the enclosure.

IMG_1653

IMG_1654

 

The first step is hooking up the Transcend SSD to the USB3 cable with the enclosed adapter.

IMG_1655

IMG_1657

 

A quick BlackJack speed test to set a baseline for the upgrade.

IMG_1658

 

Then reboot the computer from the recovery partition. From there, go into Disk Utility.

IMG_1661

 

The cloning of the drive actually takes some serious time because the 2011 MacBook Air is USB 2.  a very full 128GB SSD took about 1:45 to transfer to the new Transcend SSD with the USB 2 being the big bottleneck. USB 3 shouldn’t take much more than 10 minutes for the same amount of data.

IMG_1663

 

The instructions provided are pretty sparse (just the way I like them). These 2 pages of a small world language book are it!

IMG_1665

 

Now comes the hardware part of the journey. You’ll want to remove all of the screws o nthe bottom of the MacBook Air with the provided Torx screwdriver. Pro Tip – the longer screws are the ones in the top middle near the hinge. Don’t forget that like I did.
IMG_1666

 

The inside of the MBA was surprisingly dusty. I’ve heard that this is mostly dead skin which gives me the willies. Power thru this and locate the SSD on the bottom. It will either be Samsung or Toshiba and will have a Black Torx Screw holding it in. Remove the screw and remove the card. Then pop in your new cloned Transcend SSD and replace that screw.

IMG_1667

 

Compare the two SSDs, Samsung above, Transcend below:

IMG_1669

 

At this point, you might as well pop your old SSD into the enclosure and secure it with the enclosed 3 screws. Then put the back of your MacBook Air back on and power it up!

IMG_1670

 

The first boot up will take a few minutes longer than you are used to. The EFI Firmware has to find the new drive and all kinds of other small things are happening. Also it will be slow at first while spotlight indexes itself again. From there, everything should behave like normal. My wife’s reaction was that the MacBook was much much faster.  However that speed was likely due to having some free space rather than actually read/write speed.  A BlackJack test shows that its raw speeds were actually significantly slower than the default Samsung.

IMG_1671

 

However, if you download Transcend Toolbox you’ll get speeds much closer to the theoretical limit of SATA3. JetDrive Toolbox monitoring software leverages S.M.A.R.T. technology to analyze its health status. Additionally, it can enable TRIM support for your JetDrive in OS X, maintaining optimum write speeds and maximizing the lifetime of your SSD.

IMG_1672

 

Obviously this is a great update for those running out of space in MacBook Airs and almost a no-brainer recommendation for those running out of SSD space in our Apple laptops. OWC and others have offered this kind of update for quite some time but the price points never seemed quite so competitive.

 

Transcend-SSD-SATA-Macbook

Everything you need.

The package includes all the tools you need:

  • MacBook-compliant SSD
  • Enclosure Case with USB 3.0 to SATA Adapter
  • Screwdrivers (T5 & P5)
  • Screws for Enclosure Case x3
  • USB Cable
  • Rubber Feet
  • Travel Pouch
  • Quick Installation Guide & Warranty Card

Match it up.

Find the right model for your Mac below1.

Model Mac Identifier JetDrive Model
MacBook Air 11″ & 13″ Late 2010
Mid 2011
MacBook Air 3,1 / 3,2 / 4,1 / 4,2
*480/960GB JDM500 does not support 3,1
JetDrive 500
(240GB / 480GB / 960GB)2
MacBook Air 11″ & 13″ Mid 2012 MacBook Air 5,1 / 5,2 JetDrive 520
(240GB / 480GB / 960GB)
MacBook Pro (Retina®) 13″ Late 2012
Early 2013
MacBook Pro 10,2 JetDrive 720
(240GB / 480GB / 960GB)
MacBook Pro (Retina®) 15″ Mid 2012
Early 2013
MacBook Pro 10,1 JetDrive 725
(240GB / 480GB / 960GB)
MacBook Pro Late 2008 – Mid 2012 MacBook Pro 5,1 / 5,2 / 5,3 / 5,5 / 6,1 / 6,2 / 7,1 / 8,1 / 8,2 / 8,3 / 9,1 / 9,2 JetDrive 420
(120GB / 240GB / 480GB / 960GB)
MacBook Late 2008 – Mid 2010 MacBook 4,1 / 5,1 / 5,2 / 6,1 / 7,1
Mac mini Mid 2010 – Late 2012 Mac mini 4,1 / 5,1 / 5,2 / 6,1 / 6,2
  • The JetDrive series is specific for certain Mac computer models. Please identify your Mac model here.
  • 480GB / 960GB JetDrive 500 does not support 11-inch MacBook Air Late 2010 due to a mechanical limitation.
  • MacBook Air, MacBook Pro, Retina, Mac, Time Machine, and Aperture are trademarks of Apple Inc.

Specifications

JetDrive™ 500

SSD
Interface SATA III 6Gb/s
Capacity 240GB/480GB/960GB
Flash Type Synchronous MLC
Max Performance
(Varies by capacity)
Seq. Read: 570MB/s
Seq. Write: 460MB/s
Operating Temperature 0°C (32°F) to 70°C (158°F)
Warranty 5 years (The 5 years warranty does not apply when JetDrive Toolbox’s wear-out indicator shows 0% within 5 years)
Enclosure Case
External Dimension 130mm x 28.2mm x 10.8mm
Weight 60g
Operating Temperature 0°C (32°F) to 70°C (158°F)
Connection Bandwidth USB 3.0: Up to 5Gb/s
USB 2.0: Up to 480Mb/s
Power Supply 5V DC from USB2.0/3.0 port
Warranty 2 years

JetDrive™ 520

SSD
Interface SATA III 6Gb/s
Capacity 240GB/480GB/960GB
Flash Type Synchronous MLC
Max Performance
(Varies by capacity)
Max Seq. Read: 570MB/s
Max Seq. Write: 460MB/s
Operating Temperature 0°C (32°F) to 70°C (158°F)
Warranty 5 years (The 5 years warranty does not apply when JetDrive Toolbox’s wear-out indicator shows 0% within 5 years)
Enclosure Case
External Dimension 130mm x 28.2mm x 10.8mm
Weight 60g
Operating Temperature 0°C (32°F) to 70°C (158°F)
LED Indicator Power, Data Transfer, USB 2.0/3.0
Connection Bandwidth USB 3.0: Up to 5Gb/s
USB 2.0: Up to 480Mb/s
Power Supply 5V DC from USB 2.0/3.0 port
Warranty 2 years

JetDrive™ 720

SSD
Interface SATA III 6Gb/s
Capacity 240GB/480GB/960GB
Flash Type Synchronous MLC
Max Performance
(Varies by capacity)
Max Seq. Read: 570MB/s
Max Seq. Write: 460MB/s
Operating Temperature 0°C (32°F) to 70°C (158°F)
Warranty 5 years (The 5 years warranty does not apply when JetDrive Toolbox’s wear-out indicator shows 0% within 5 years)
Enclosure Case
External Dimension 110.9mm x 37.2mm x 10.8mm
Weight 65g
Operating Temperature 0°C (32°F) to 70°C (158°F)
LED Indicator Power, Data Transfer, USB 2.0/3.0
Connection Bandwidth USB 3.0: Up to 5Gb/s
USB 2.0: Up to 480Mb/s
Power Supply 5V DC from USB 2.0/3.0 port
Warranty 2 years

JetDrive™ 725

SSD
Interface SATA III 6Gb/s
Capacity 240GB/480GB/960GB
Flash Type Synchronous MLC
Max Performance (Varies by capacity) Max Seq. Read: 570MB/s
Max Seq. Write: 460MB/s
Operating Temperature 0°C (32°F) to 70°C (158°F)
Warranty 5 years (The 5 years warranty does not apply when JetDrive Toolbox’s wear-out indicator shows 0% within 5 years)
Enclosure Case
External Dimension 110.9mm x 37.2mm x 10.8mm
Weight 65g
Operating Temperature 0°C (32°F) to 70°C (158°F)
LED Indicator Power, Data Transfer, USB 2.0/3.0
Connection Bandwidth USB 3.0: Up to 5Gb/s
USB 2.0: Up to 480Mb/s
Power Supply 5V DC from USB 2.0/3.0 port
Warranty 2 years

Filed under: How-To, Reviews, Tips and Tricks Tagged: Apple, BlackJack, MacBook, MacBook Air, MacBook Pro, Serial ATA, Solid-state drive, Transcend, TRIM, USB 3.0

For more news on Apple, Tips and Tricks, and Reviews continue reading at 9to5Mac.

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Seth Weintraub

July 4th

Apple

Mac

T-Mobile gets socked with an FTC complaint alleging the Uncarrier ‘Crammed Bogus Charges onto Customers’ Phone Bills’

9to5-image 2014-07-01 at 2.41.46 PM

It feels like just last month, TMobile CEO John Legere accused Verizon and AT&T of “raping” (ugh) its customers and that “the fuckers hate you”.

In a complaint filed today, the Federal Trade Commission is charging mobile phone service provider T-Mobile USA, Inc., with making hundreds of millions of dollars by placing charges on mobile phone bills for purported “premium” SMS subscriptions that, in many cases, were bogus charges that were never authorized by its customers…

The FTC alleges that T-Mobile received anywhere from 35 to 40 percent of the total amount charged to consumers for subscriptions for content such as flirting tips, horoscope information or celebrity gossip that typically cost $9.99 per month. According to the FTC’s complaint, T-Mobile in some cases continued to bill its customers for these services offered by scammers years after becoming aware of signs that the charges were fraudulent.

More in the PDF


Filed under: AAPL Company

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Seth Weintraub

July 1st

Apple

Mac

Mac $400 Bundle for $1: Fantastical, Gemini, Flux 4, PathFinder 6, Tunes cleaner, DVD Ripper,

From 9to5Toys.com Specials

name-your-own-price-bundle

Stacksocial is offering an impressive array of apps at a “name your own price” starting at just over $1 and growing quickly (so get in quick!).

One of our favorite calendar apps, Fantastical from Flexibits ($20) headlines the group this time around with 10 solid apps total:

Path Finder 6: Access & Manage Your Files In A Flash
Fantastical: The Mac Calendar You’ll Actually Enjoy Using
Flux 4: Powerful Mac Web Design Made Easy
Gemini: The Duplicate Finder – Mac App Store Best of 2012
Logoist: Develop Professional Quality Images With Ease
Tunes Cleaner: Delete Duplicate Songs & Revitalize Your iTunes Music Library
MacX iPhone DVD Ripper: Rip Any DVD to Your iPhone, iPad & Other Apple Devices
DiscLabel: One Step To Professional-Looking Labels
SyncMate Expert 5: Sync All of Your Devices & Online Accounts Right to Your Mac
Tangerine! Create Amazing Playlists For Any Situation Or Activity

Some proceeds from the bundle go to charity of your choice and high bidders are entered to win a free MacBook Air.

Again, for a buck or two, this is a no brainer. Get there soon, the prices rise the longer you wait


Filed under: Tips and Tricks Tagged: Apple, DVD, iPad, iPhone, iTunes, Mac App Store, Path Finder, StackSocial

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Seth Weintraub

June 18th

Apple

Mac

iPads allow kids with challenges to play in high school’s band

The story at NPR reads like an Apple ad but is genuine:

Just what is it about a tablet, or the iPad in particular, that works so well with some students with disabilities and children on the autism spectrum? Educators believe there’s something about the combination of the big, bright, clear visual cues of some of the music apps, and the touchscreen that’s easy to use without creating a sensory or visual overload. Beyond that, many teachers and parents aren’t really sure. It’s still a bit of a mystery. “We have some really, really low-functioning students who I could never really involve in the music activities,” Goldberg says. “But the iPad has pretty much taken care of that. I can’t say I have 100 percent involvement. But it’s pretty close.” And educators say there’s another way the tablets are proving to be game changers for special ed. They’ve begun to make obsolete those large and costly learning devices, allowing a student with disabilities to look like every other student. “It has changed the way people look at people with disabilities,” says Karen Gorman, the director of Assistive Technology for New York City’s Public schools. For years, she said, many kids with severe autism, cerebral palsy or other serious challenges needed these large, clunky and expensive assistive-speaking devices. Some looked like small accordions, worn around students’ necks. Gorman says they looked a little odd, and screamed “disabled kid.” Now the iPad and other tablets, she says, have helped level the playing field socially. “Parents thought for the first time my child with disabilities is using something that looks very cool, and modern and current. And other kids will come over to them now and interact with them.” Once, Gorman says, other students tended to see only the disability: “Kid in a wheelchair, kid in a wheelchair,” she explains. “Kid in a wheelchair with an iPad? How interesting.”

Head over to NPR for the full story


Filed under: Tech Industry Tagged: Education, iPad, Music

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Seth Weintraub

June 11th

Apple

Mac
Photo

Seth Weintraub

June 11th

Apple

Mac

Reminder: 7-1 AAPL stock split takes effect today

Screenshot 2014-06-09 07.03.48

 

Apple’s first stock split since 2005 takes effect today and the computers often forget to take that into consideration (above). Why the 7-1 split? The lower buying price may open the door to more investments and the ~$100 price would let it major indices list AAPL, opening the door to more investment. 


Filed under: AAPL Company Tagged: Apple, Dow Jones Industrial Average, iPad, iPhone, Share (finance), Share price, Standard Poor, stock split

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Seth Weintraub

June 9th

Apple

Mac

LA Lakers superstar Kobe Bryant seen on Apple’s Campus reportedly meeting with Jony Ive about upcoming products

kobe-bryant-apple-campus-endorsement-deal

It is always fun when we get celebrity Apple tips, but those usually revolve around Samsung endorsers using an iPhone. Today we received something a little more interesting.

An Apple tipster sent in an image of Los Angeles Lakers shooting guard Kobe Bryant with his wife Vanessa today on Apple’s Infinite Loop campus in Cupertino, California. The pair met with Jony Ive’s team according to the tipster and the scuttlebutt is that the meeting centered around upcoming products. Apple’s campus is clearly recognizable in the background of the photo and the couple can be seen waiting for food. We can’t verify the topic of conversation with Ive but the picture is embedded with a geotag that confirms the photo was taken with an iPhone on Apple’s campus. Kobe’s watch matches a previous publicly available image you can see in the inset…

Speaking of watches, an immediate connection would be a possible endorsement deal with Apple on either the upcoming iWatch or Apple’s upcoming Healthbook product that Mark Gurman has covered extensively. We expect Apple to announce the Healthbook app at WWDC in June and the iWatch in the latter half of the year. On the topic of health and fitness products, Apple has been rumored to be working on partnering with Nike on future devices. Bryant happens to count Nike as his biggest endorsement deal on his extensive list of partnerships and Apple CEO Tim Cook is a Nike director.

Bryant signed a watch endorsement contract in March 2013 with Swiss watch brand Hublot, part of the LVMH luxury group, which sells watches in the 20-30K range and even has his own Black Mamba special edition model. The length of the contract and the exclusivity terms aren’t immediately available. Apple is somewhat connected to Hublot as an executive from the watchmaker recently accused Apple of attempting to poach employees from the firm. Bryant is also a sponsor for technology company Lenovo, and with Samsung having LeBron James as a close partner, perhaps Apple is looking to get into the athlete spokesperson game.

The Los Angeles Lakers deferred a request for comment to Bryant’s agent. Apple and Bryant’s agent did not respond to requests for comment.

 


Filed under: AAPL Company Tagged: Apple, Bryant, iPhone, iWatch, Kobe, Kobe Bryant, Los Angeles Laker, Mark Gurman

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Seth Weintraub

May 16th

Apple

Mac

Tim Cook: 60+% of iPhone 4s and 5c buyers are ‘Android Switchers’

timcook-droooid

The success of Apple’s low end phones, the 3.5-inch iPhone 4s and the colorful plastic 5c, has been questioned since the current lineup was launched last year. But in today’s earnings call,  Tim Cook might have just explained why Apple keeps the lower end devices in its stable: They bring in the lower-end Android crowd. Specifically Cook said 62% of iPhone 4s, which is usually free (or cheaper) with a plan in the US buyers and 60% of iPhone 5c buyers were switching from Android.

Cook previously compared Android to Europe in its fragmentation and had some harsh words for some of the low end Android tablets in enterprise saying Apple would never produce or label products of that low quality. 


Filed under: AAPL Company Tagged: Android, Apple, Cook, Handhelds, iOS, iPhone, Smartphones, Tim Cook

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Seth Weintraub

April 23rd

Apple

Mac

LaCie introduces Thunderbolt 2 4K solutions at NAB, highlights 8big Rack full of 6TB Seagate Drives

For those who do heavy duty video editing and want to take advantage of the Thunderbolt 2 speeds offered in Apple’s latest Pro products, LaCie introduced some interesting new products at the 2014 NAB Show. Three new storage solutions are on tap: The LaCie 8big Rack, 5big and 2big feature industry leading speeds and the latest 6TB hard drives from Seagate. This combination of speed and capacity make these products ideal for 4K workflows. Built–in hardware RAID keeps data safe, while cutting–edge industrial design delivers user efficiency and stunning appearance. From LaCie:

LACIE 8BIG RACK

The LaCie 8big Rack Thunderbolt 2 is the company’s first Thunderbolt 2 rackmount storage solution. Compact and stylish, the LaCie 8big Rack features up to eight 6TB 7200RPM hard drives from Seagate, for an impressive 48TB in a mere 1U size. Delivering speeds of up to 1330MB/s*, it is the most powerful plug and play rackmount solution for 4K video editing.

view full press release

LACIE 5BIG

Now featuring Thunderbolt 2 technology, hardware RAID 5 and industry–leading capacity, the new LaCie 5big is nearly two times faster — delivering speeds of up to 1050MB/s*. Thanks to Seagate’s new 6TB 7200RPM hard drives, it boasts a 20% capacity increase, which makes it the most compact 30TB storage device on the market. With these advances, the new LaCie 5big gives video professionals huge capacity and ample bandwidth for improving 4K workflows — right on the desktop.
view full press release

LACIE 2BIG

The new LaCie 2big boasts a host of features including Thunderbolt 2 technology, hardware RAID and a new industrial design. Speeds of up to 420MB/s* along with two 6TB 7200RPM hard drives from Seagate make the new LaCie 2big the fastest, highest capacity dual–bay external storage solution on the market. It features USB 3.0 for compatibility with nearly any computer. Plus, its all–new industrial design sets a new standard for versatility and reliability.

view full press release

NAB SHOW

The new LaCie 8big Rack, 5big and 2big join the Little Big Disk (shipping since February 2014) to create the most comprehensive Thunderbolt 2 storage range on the market. LaCie will demonstrate these products at the NAB Show in Las Vegas from April 7–10, 2014. Customers attending the show are encouraged to stop by the LaCie booth (SL9927) to see first hand how these products excel in 4K workflows. For an exclusive sneak peek of these demonstrations, watch this video filmed earlier today: www.lacie.com/nab2014

AVAILABILITY

The LaCie 8big Rack, 5big and 2big, featuring Thunderbolt 2, will be available this quarter through the LaCie online store and LaCie resellers. Pricing will be announced when the product is available for purchase.

WARRANTY

LaCie professional products are protected by a three-year limited warranty. The warranty includes complimentary web–based resources, expert in–house technical support and worldwide repair and/or replacement coverage. Warranty extension and Advance Care Option can also be purchased. For details, visit www.lacie.com/warranties.

ABOUT LACIE

LaCie, the premium brand from Seagate Technology (NASDAQ: STX), designs world–class external storage products for Apple®, Linux and PC users. LaCie differentiates itself with sleek design and unmatched technical performance. Find out more at www.lacie.com.


Filed under: Enterprise Tagged: 4K resolution, Hard disk drive, Las Vegas, NASDAQ, RAID, Seagate, Seagate Technology, USB 3.0

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Seth Weintraub

April 7th

Apple

Mac
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July 2014
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