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Consumer Reports initial tests unable to scratch Apple Watch sapphire, find heart-rate sensors accurate

I can’t remember if we’re still mad at Consumer Reports for Antennagate but they seem to be doing a thorough job at testing the Apple Watch as evidenced in the video below. Notable from their Day 1 tests is that the Apple Watch Sport screen does scratch but only after going pretty far down the Moh’s hardness scale (7-rated) into the unlikely to ever happen category.

Consumer-reports-apple-watch

The Sapphire Apple Watch however wouldn’t scratch under any circumstances, though it doesn’t appear that Consumer Reports had a diamond pick to test it against. Regardless, for intents and purposes, you likely will never see a scratch on the face of the Apple Watch (the back is a different matter)…

So how did Apple’s watches fare? The sapphire crystal performed as expected, which is to say very well. It survived a 9-rated pick from our kit. The Apple Watch Sport made it up to a 7-rated pick without damage, but was scratched by an 8-rated pick.

So the face of the Apple Watch is definitely harder than that of the Apple Watch Sport. But the performance of the hardened glass of the Sport model is pretty impressive as well. An 8 on the Mohs scale is equivalent to topaz, just one step below sapphire, and it means that it takes quite an abrasive material to scratch Apple’s glass. (We also tried a completely unscientific attempt on the Sport model with a steel key, and it didn’t scratch the glass.)

Consumer Reports also did some heart rate sensor and step counting tests and so far found the Apple Watch sensors accurate. They also submerged the Apple Watch in water for 30 minutes in simulated 3 feet of water which matches up against its rating and found it waterproof.

From all of the tests, both scientific and not so scientific, Apple Watch seems to be passing w/flying colors.


Filed under: AAPL Company, Apple Watch Tagged: Apple watch, Consumer Reports, gorilla glass, Mohs scale of mineral hardness, Sapphire, smartwatch, Stainless steel

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Seth Weintraub

April 26th

Apple

Mac

Apple Watch Edition at Apple Watch Sport (+can of spray paint) price?

It is what is on the inside that counts, right? All Apple Watches are the same under the skin and Casey Neistat, semi-famous for other Apple launch videos, decided he was going to turn his $399 Apple Watch into a $399 Apple Watch with gold spray paint on it. The idea is that passersby would think it was an Edition, and all that comes along with that, I guess.

Casey Neistat-gold-apple-watch

To be honest, the spray paint better matches the “Aluminum Gold” iPhones, iPads and now MacBooks but I have to imagine the button/crown and some of the sensors will take a hit.

 


Filed under: Apple Watch Tagged: Aerosol paint, Apple watch, Casey Neistat, YouTube

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Seth Weintraub

April 25th

Apple

Mac

The Apple Watch Edition try on experience [1st hand account & Gallery]

IMG_0003

Reader Mark Davies went into the Berlin Apple Store this morning to try on the Apple Watch/Sport models but got a little surprise from the employees. Here’s the first hand account…

So I go to the Apple store here in Berlin thinking I made an appointment to see the Sport and Apple Watch editions. When I get there, they check me in and tell me to wait in the line. When my turn comes a really nice Apple employee asks me which models of the Edition I would like to see. I was surprised obviously, and explained that there is no way I would consider buying one with the price. He proceeds to let me try on the Sport and Watch versions and walks me through the demos. Then he asks if I still want to see the Edition models. I say, “sure, why not”…

He tells me to wait in the corner near the accessories and says he will be back in a minute. He comes back with two boxes (blue leather) and says to follow him (with a security guard in tow) upstairs. We take an elevator and walk through a very beautiful hall to a large conference room where a small leather mat is waiting at the table. He explains the packaging. Leather box, with a magnetic lid, and built in lightning adaptor for easy charging (i neglected to get a picture of it).

He lets me try it on and it is significantly heavier than either the sport or stainless steel models. There didn’t seem to be a time limit on how long I can stay (I wasn’t rushed at all even though I had no intent of buying one). I was allowed to take pictures of the watch, room and anything else I wanted to but not the employees.

It felt strange and I can’t help but think that a serious watch buyer would be a little put off by the process. I felt special, but I seriously doubt that someone willing to spend $17,000 on a watch would feel special in the same set of circumstances. There was nothing special about the Apple employee. Just another employee who actually seemed a little nervous. Like he felt almost out of place handling this pricey item.

It was a fun day and I will be buying a Sport edition maybe with model 2 or later in the year.

Have a great launch day.

IMG_0009 IMG_0005 IMG_0007 IMG_0003 IMG_0008 IMG_0004 IMG_0001 IMG_0006 IMG_0002
Filed under: Apple Watch Tagged: Apple Inc, Apple watch, Berlin, edition, Stainless steel, store, try-on

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Seth Weintraub

April 10th

Apple

Mac

The Apple Watch Edition try on experience [1st hand account & Gallery]

IMG_0003

Reader Mark Davies went into the Berlin Apple Store this morning to try on the Apple Watch/Sport models but got a little surprise from the employees. Here’s the first hand account…

So I go to the Apple store here in Berlin thinking I made an appointment to see the Sport and Apple Watch editions. When I get there, they check me in and tell me to wait in the line. When my turn comes a really nice Apple employee asks me which models of the Edition I would like to see. I was surprised obviously, and explained that there is no way I would consider buying one with the price. He proceeds to let me try on the Sport and Watch versions and walks me through the demos. Then he asks if I still want to see the Edition models. I say, “sure, why not”…

He tells me to wait in the corner near the accessories and says he will be back in a minute. He comes back with two boxes (blue leather) and says to follow him (with a security guard in tow) upstairs. We take an elevator and walk through a very beautiful hall to a large conference room where a small leather mat is waiting at the table. He explains the packaging. Leather box, with a magnetic lid, and built in lightning adaptor for easy charging (i neglected to get a picture of it).

He lets me try it on and it is significantly heavier than either the sport or stainless steel models. There didn’t seem to be a time limit on how long I can stay (I wasn’t rushed at all even though I had no intent of buying one). I was allowed to take pictures of the watch, room and anything else I wanted to but not the employees.

It felt strange and I can’t help but think that a serious watch buyer would be a little put off by the process. I felt special, but I seriously doubt that someone willing to spend $17,000 on a watch would feel special in the same set of circumstances. There was nothing special about the Apple employee. Just another employee who actually seemed a little nervous. Like he felt almost out of place handling this pricey item.

It was a fun day and I will be buying a Sport edition maybe with model 2 or later in the year.

Have a great launch day.

IMG_0009 IMG_0005 IMG_0007 IMG_0003 IMG_0008 IMG_0004 IMG_0001 IMG_0006 IMG_0002
Filed under: Apple Watch Tagged: Apple Inc, Apple watch, Berlin, edition, Stainless steel, store, try-on

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Seth Weintraub

April 10th

Apple

Mac

Review: LaCie’s 4TB Rugged Thunderbolt/USB 3 portable hard drive delivers SSD-like speed at HDD cost

LaCie-Rugged-4TB-USB Plug-Thunderbolt-2

LaCie announced its new 4TB Thunderbolt/USB 3 Rugged RAID portable hard drive ($420 list, $399 Amazon) today, and I’ve had some time to take it for a little ‘spin.’ There are two speedy 7200RPM 2TB portable hard drives RAID-ed together inside to give the device very impressive, almost SSD-like speeds but with the cost savings and huge storage of portable hard drives. At the same time, the package isn’t much bigger than a regular portable hard drive and better yet, it can take a serious beating…

Key Details:

  • Ruggedized housing can survive drops, seals out liquids and dust
  • Two 2TB hard drives are inside, joined via RAID
  • Offers near-SSD speeds but with conventional hard drives
  • Thunderbolt and USB 3 are both supported
  • Thunderbolt cable is integrated directly into the enclosure

 

 

 

 

 

 

 

 

 

The first thing you’ll notice is that the Rugged feels very similar to the rest of the venerable LaCie Rugged lineup, though it is slightly thicker and denser than previous single drive models – as you’d expect.

LaCie has incorporated a built-in Thunderbolt cable which wraps around the edges of the unit and ends up being a foot in length whenfully extracted (see image below). The cable is the thinnest I’ve seen in power-carrying Thunderbolt and the power from a MacBook is enough to power the drives.

LaCie-Rugged-4TB-USB Plug-Thunderbolt

The unit also has a USB 3 port and cable that somewhat awkwardly connects to machines that don’t have a Thunderbolt port (like Apple’s latest 12-inch MacBook and most PCs).

LaCie-Rugged-4TB-USB Plug-wishfull

My 2014 15-inch MacBook Pro’s USB port didn’t supply enough power to spin up the drives; I had to use the included AC adapter which plugs in where the Thunderbolt cable rests. Awkward. See for yourself below:

LaCie-Rugged-4TB-USB Plug

The 4TB Rugged was easy to set up with LaCie Manager as an executable. Putting the RAID together was quick and easy. LaCie also installs Intego Backup Manager for you if that’s what you are into. I uninstalled immediately because I’m a Time Machine guy.

Screenshot 2015-04-07 08.37.46 Screenshot 2015-04-07 08.37.50 Screenshot 2015-04-07 08.37.54 Screenshot 2015-04-07 08.38.13

Partition-wise, the defaults make a PC-compatible 800GB partition and a 3.2TB Mac HFS partition. That use case made some sense so I went with it for the speed tests. I used the industry standard BlackMagic disk speed test which is used to check SSDs and hard drives for video editing on Macs.

I easily saw 250MB/sec speeds when using the built-in Thunderbolt connector. That’s about half of the speed of high end, internal SATA SSDs, but still plenty fast for most regular video editing. If you use USB 3 or RAID 1 redundant mirroring, expect to see speeds in the 130-140MB/sec range.

LaCie Thunderbolt score LaCie-USB3-Blackmagic-score

For the heck of it, I dropped the drive a few times from counter height to see if the RAID configuration was any more vulnerable than a simple hard drive setup. After about five drops from counter height, the drives continued to work fine without a glitch. I wouldn’t recommend doing this on purpose with a RAID drive with important data on it, but it is good to know that you’ve got a good chance of data survival.

Wrap up:

I’ve long loved LaCie’s rugged drives because they are made to be taken on the road along with all of the bumps and bruising that comes along with it. With the 4TB RAID version, LaCie adds incredible size and speed that video/imaging professionals and people with big backups/lots of storage needs will love. The price at $400 is significant but not at all insane when you consider the SSD-class speeds combined with the big 4TB size.

Manufacturer:
LaCie
Price:
$420,$399 Amazon
Compatibility:
Any Mac/PC/Tablet With A Thunderbolt or USB 3/2* Port
Lacie_Rugged Raid_Use-Case LaCie R2D2 3-4 Right LaCie_Rugged Raid_Profile Lacie_Rugged Raid_Lifestyle LaCie_Rugged Raid_Hero LaCie_Rugged Raid_Front LaCie_Rugged Raid_Back LaCie_Rugged Raid_3-4

LaCie Doubles Capacity of Rugged Thunderbolt SSD
CUPERTINO, CALIF. – LaCie, the premium brand from Seagate Technology plc (NASDAQ: STX), announced today that its iconic Rugged Thunderbolt™ storage solution will be available in a 1 TB SSD capacity. With double the storage, the new LaCie® Rugged is just as portable with no size or weight increase compared to the 500 GB offering. Plus, it still features the lightning–fast transfer rates of Thunderbolt and is tough in the field with shock, dust and water resistance.

“My expeditions take me all over the globe so I need equipment that’s up for any terrain,” said photographer and National Geographic Expeditions expert Kike Calvo. “The LaCie Rugged is my go–to hard drive because its fast speeds help back up my work quickly, and its toughness has yet to let me down. With the addition of drones into my workflow, I’m creating more content than ever before. So larger capacity in the same reliable enclosure means I can take fewer drives and save valuable luggage space.”

The LaCie Rugged delivers speeds of up to 387 MB/s* — three times faster than a standard mobile hard drive**. With these speeds, creative professionals can transfer 100 GB in less than five minutes. The LaCie Rugged even provides enough bandwidth to review and edit photos or video in the field. With a laptop and a LaCie Rugged, a photographer or videographer has everything they need to back up footage or complete a project on location. This time savings and convenience is key for field–based professionals.

“Wherever digital content is created and wherever our customers want to travel to capture and collect it, our LaCie Rugged Thunderbolt drive will go as the ideal companion,” said Erwan Girard, Business Unit Manager for LaCie. “With fast Thunderbolt speeds that save hours in the field and now a 1 TB SSD capacity, our customers can focus on the creative process instead of worrying about transfer times or storage limits.”

The LaCie Rugged is MIL–compliant, which means that data is protected even during accidental drops of up to 2 meters (6.6 feet). With its cap in place, the LaCie Rugged is also IP 54–rated for superior protection against dust and water splashing — even during operation. Plus, it is resistant to vibration and shock and is tough enough to be shipped for reliable delivery to clients or partners.

With both Thunderbolt and USB 3.0 interfaces, the LaCie Rugged is an ideal match for Mac® and PC users. The LaCie Rugged is fully bus powered through the Thunderbolt and USB 3.0 cables. Plus, the integrated Thunderbolt cable stows neatly when not in use, ensuring that it will never get lost or left behind.

The LaCie Rugged includes everything professionals need for secure backup in the field: a backup software suite and compatibility with Time Machine® and Windows® Backup. It also includes LaCie Private–Public software, which lets users password–protect the entire drive or only certain volumes with AES 256–bit encryption.

See the LaCie Rugged Thunderbolt hit the trail: https://youtu.be/c18vI-BYwrU

WARRANTY
The LaCie Rugged features a three–year limited warranty that includes comprehensive, complimentary web–based resources, expert in–house technical support, and worldwide repair and/or replacement coverage. It is possible to upgrade this service with warranty extensions and fast product replacement.

AVAILABILITY
The new 1 TB SSD version of the LaCie Rugged, design by Neil Poulton, will be available this month for $949.99 (MSRP) through the LaCie Online Store and LaCie Resellers.

ABOUT LACIE
LaCie, the premium brand from Seagate Technology (NASDAQ: STX), designs world–class external storage products for Apple®, Linux and PC users. LaCie differentiates itself with sleek design and unmatched technical performance. Find out more at http://www.lacie.com.


Filed under: Mac, Reviews Tagged: 4TB, external storage, hard drive, LaCie, RAID, rugged, Solid-state drive, TB, Thunderbolt, USB 3

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Seth Weintraub

April 7th

Apple

Mac

Review: Pad & Quill’s Attaché is timeless, will stand the test of time (Discount+Giveaway)

image03

[Ed. Note: My wife liked this one so much she insisted she review it]

In many ways, my work is old school: unlike my other half, I work in an archive and write about the past. You might call my professional aesthetic “19th century schoolhouse.” Or at most “1920s Paris bookshop.” In other words, Pad&Quill. So when the Minnesota-based makers of the luxurious, leather notebook-style iPhone wallet case sent a new top-shelf work bag to our house, I claimed it. Over the past month I’ve been filling it with my MacBook, iPad, iPhone, papers, pens and books. Voilà the Attaché

The Attaché bag follows the classic standards of its namesake case: it’s boxy, with plenty of space for documents and laptops. The sturdy leather keeps my files from crumpling and my computer from getting dinged — without the bulky (unsightly) padding you usually find in a laptop case.

image07

While the exterior is a nod to the past, the interior reminds me that we live in the twenty-first century. The two compartments I use for my wallet and phone are lined in a bright orange soft suede. A free de-dust-ification every time I use it. Open the zipper pouch and it’s more orange:

image00

The only part of the bag I haven’t found useful are the top straps of the interior pouches. This is because I’m impatient. The layout keeps me organized, but I can’t be bothered to tuck in the contents of those pouches. Instead, I’ve been sticking my lipgloss into the strap loop. The Attaché is fun for a boy or a girl. :)

image09

You can carry the bag by its attaché handle or wear it like I do, à la messenger using a detachable, adjustable strap. If you’re on the shorter side (I’m 5’4”), you might want to have a cobbler add a hole to the belt-like strap. In my case, it sits just perfectly on my hip on the shortest setting.

image02

The hardware used to attach the shoulder strap on either side is extremely robust. This is one of the first things I checked on the Attaché, and here’s why: When I first started my grown-up job, I was carrying a similar, chintzier bag one morning and had the unfortunate experience of having the strap pivot break off while I was greeting my new colleagues. The strap snapped out and the bag dropped right to the floor. Was this former grad student fit for a 9-to-5? I wasn’t feeling it. Not so with the Attaché.

image05

Every detail — copper rivets, interior zipper, front button closure — is sturdy, functional, and beautiful.

image08

The Attaché bag is a welcome complement to the repertoire of Pad & Quill offerings, which began with ultra-slim wallets and sleek Moleskine-styled gadget cases and now include some of the best-looking tech bags you can find (each bag is designed to satisfy). Everything they make is top shelf, with “leaves a good impression”-type quality.

image06

P.S. This bag is truly unisex. But in case you’re not convinced, here’s a picture of a dude wearing the black version. (It’s not a purse, it’s European!)

image04

The Attaché is available on padandquill.com for $440 but Pad & Quill are offering 9to5Mac readers 10% off this bag using code 9to5M at checkout.  Tweet, Facebook Like, Plus this post or sign up for our newsletter (or do all 4 to increase your chances) for a chance to win one in our giveaway.  We’ll notify winner via DM/Facebook/G+/newsletter email and announce the winner on this post next week.


Filed under: Reviews Tagged: Attaché, bags, cases, cloth, Leather, mac case, Pad and Quill, pad&quill, Shoulder strap

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Seth Weintraub

April 1st

Apple

Mac

Apple Watch Shop signage goes up at Isetan Department Store in Shinjuku, Tokyo

Apple Watch Store japan

At the Isetan Department Store in Shinjuku, Tokyo, Apple is building a store specifically for the Apple Watch on the ground floor. Macotakara thinks it might be a permanent fixture because it is listed in the mall directory below.

 

Japan is one of the 9 countries where the Apple Watch will launch on April 24th. Earlier this week we saw the size of the Apple Watch Store at Galleries Lafayette in Paris and at London Selfridges. Apple also began advertising for its Apple Watch in its traditional stores this week.

This will take some getting used to. Imagine a world where there is an Apple Store on one side of the mall and an Apple Watch store on the other like so many Starbucks. 

Apple-Watch-MAll-Directory

There is also a new ad on the company’s website.

Apple Watch Isetan  Shinjuku


Filed under: AAPL Company Tagged: Apple Inc, Apple Store, Galeries Lafayette, Isetan, Japan, Shinjuku, Tokyo

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Seth Weintraub

March 15th

Apple

Mac

‘Steve Jobs: The Man in the Machine’ documentary debuts at SXSW today

Oscar winner Alex Gibney’s documentary about Steve Jobs. The film debuts at SXSW this month.

Sometimes I lose count of the movies about Steve Jobs but I’m pretty sure this one wasn’t on my radar until recently. Premiering at SXSW today is “Steve Jobs: The Man in the Machine”, a documentary funded by CNN and directed by Alex Gibney, who is just off releasing a controversial Scientology exposé “Going Clear”.

Alex Gibney is one of America’s pre-eminent filmmakers. He won an Oscar for Taxi to the Dark Side and was nominated for Enron:The Smartest Guys in the Room. Most recently Mea Maxima Culpa:Silence in the House of God won three Emmys and a Peabody. This spring Going Clear:Scientology and the Prison of Belief and a Sinatra doc miniseries airs on HBO.

Reading the Q&As at Variety and Hollywood Reporter, it appears that this isn’t going to be a love-fest like the new book. Still, given the subject matter and the brief clip above, I’m intrigued…

Steve Jobs- The Man in the Machine

 


Filed under: AAPL Company Tagged: Academy Award, Alex Gibney, Documentary film, Steve Jobs

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Seth Weintraub

March 14th

Apple

Mac

Did Apple invent USB Type-C? Maybe a little bit

USB-Type-C-videoInteresting chart about USB Type C video capabilities not really relevant to this post

Yesterday on his Talk Show podcast, Daring Fireball’s John Gruber suggested that his Apple sources told him that Apple invented USB Type-C. Known for often insightful but always ‘not negative‘ Apple commentary, Gruber sometimes peppers his stories with info he’s gained from inside Apple which he calls “little birdies” (that haven’t been 100% recently, but used to be spot on).

The quote, taken from The Tech Block about 54 minutes in:

I have heard, can’t say who, but let’s call them “informed little birdies”, that USB-C is an Apple invention and that they gave it to the standard bodies. And that the politics of such is that they can’t really say that. They’re not going to come out in public and say it, but they did. It is an Apple invention and they do want it to become a standard.

That’s a bit weird, because if Apple did invent USB Type-C, it would seem like a no-brainer for replacing Lightning. But Gruber noted in a post earlier this week that he didn’t think Apple would replace Lightning with USB Type C.

I think the answer is probably “No, Apple is not going to switch the iPhone and iPad to USB-C”. I think Lightning is a more elegant design, including being slightly thinner. And I think Apple likes having a proprietary port on iOS devices.

But, if they did move iOS devices to USB-C, then you could charge your iOS devices and MacBook with the same cable. And within a few years, all phones and tablets from all companies would charge using the same standard.

A few minutes of research into the matter yields a wealth of data about the genesis of USB Type-C and while Apple does play an active role, it appears they had a lot of help – to put it charitably…

On the initial USB Type-C press release from 2013, Intel, Texas Instruments and the USB Working Group are on the release without any sign of Apple. As inventors of the standard, Apple could have easily been mentioned here unless they were adamant about keeping their role silent.

It appears that USB Type-C was initially submitted in 2012, the same year Apple announced Lightning. If it was Apple that invented this, it would have gone through a lot of testing and iterations by the many companies listed on the PDF by the time it was made a standard last year. And when Apple invents something, they aren’t shy about sharing that fact with the world, especially if it will help their customers adopt the technology — see Firewire, Thunderbolt (aka LightPeak), etc.

nokia_n1_accesories_-bottom_cover

If Apple did indeed “invent” USB Type C, it would be very strange that Nokia would have announced a product with it last year (the N1 Android tablet, pictured above). While Apple was the first to announce a laptop with the standard, Google’s Chromebook Pixel 2 was announced hours later, and is the first laptop to ship with the spec, landing in reviewers’ hands last week. It is strange, however, that Google seemingly held their announcement back until after Apple announced the MacBook.

On the other hand, there is a seemingly complete list of engineers from a number of companies (below) that contributed and Apple isn’t even in the Chair or Editor roles, though it does have more listed contributors than all but a few companies, including Intel.

Clearly, Intel is still out in front of USB technology development; after all, it has to create the Broadwell chips that interface with the Pixel 2 and new MacBook. A side note and a little history here: Intel invented the original USB spec, but the connector went nowhere until Apple put it in its colorful translucent new iMac with no legacy ports for users to fall back on. Only then did peripheral makers begin building products for USB. We’re already seeing a number of USB-C products getting ready for the new MacBook (and Pixel 2, I guess).

So while it might be impossible to find definitive evidence that Apple didn’t submit the initial USB Type C proposal, it at very best had an incredible amount of help from the rest of the industry getting the standard into production.

Apple-invent-USB-C Apple-invent-USB-type-C

 


Filed under: AAPL Company Tagged: Apple, Broadwell, Intel, invent, USB type-C, USB-C, USBC

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Seth Weintraub

March 14th

Apple

Mac

OSMO’s new iPad drawing Masterpiece app draws impressive reviews

What kind of parent are you if you don’t plunk down $80 for one of these OSMO things right now? I just got one. Amazon reviewers gave it an impressive 4.8/5 stars and it comes with 4 apps. The latest, Masterpiece for iPad [free, App Store] lets kids learn to draw by a type of tracing using the iPad camera illustrated in the excellent Sandwich video above.

After the kids are done you can send it all over the place or print it out. There is a nice video capture feature as well that replays the drawing which looks like it will pump up your kids for the next drawing.

The OSMO game system has three other games at present: Words, Newton and Tangram

OSMO

It looks pretty cool but I’ll see if I can corral my 6 year old into a review.

Press release follows:

Kids Tech Device Osmo Launches Masterpiece for iPad

A Groundbreaking New Drawing Experience That Will Bring Out The Artist In Everyone

Thursday, March 12, 2015

PALO ALTO, Calif. – (March 12, 2015)— Osmo, the breakout kids hardware tech device that was named one of the best inventions of 2014 by Time Magazine, today announces its next experience, Masterpiece. With this launch, the company is revolutionizing the way we learn and think about the most fundamental form of art, drawing. It’s something you have to see to believe: http://youtu.be/0upQlA6K5YI

To purchase Osmo and create your very own Masterpiece, visit:playosmo.com

How it works:
With Masterpiece and iPad’s cameras users snap a photo of anything or anyone and use Osmo’s award winning Reflective AI technology to help guide them as they draw line-by-line to recreate the image as a hand-drawn picture. A major evolutionary upgrade to the long history of drawing tools, such as Leonardo Da Vinci’s grid method, Masterpiece assists you as you learn to draw better, helping you recreate what you are actually seeing in front of you, nurturing your spatial intelligence and building confidence in your instincts over time. Once you’ve finished your drawing you can frame it, stick it on the fridge or save it digitally to share with friends and family.

“The first form of human expression was drawing — we drew pictures before words. Drawing is an essential skill that we use every day throughout our entire lives, from the scribbles that make our parents smile to the blueprints that define our world,” said Pramod Sharma, CEO and Co-founder of Osmo. “Picasso once said: ‘Every child is an artist. The problem is how to remain an artist once we grow up.’ With Osmo we want to provide kids with tools to let them express their creativity and build confidence that scales with their aspirations.”

Masterpiece launches with these incredible features:
Infinite Library - Photos can be captured via iPad’s cameras or pulled from an internet search, making Masterpiece a modern drawing (or coloring) book with infinite number of pages!
AutoLine and AutoShade – Osmo’s Reflective AI automatically analyzes the digital image to suggest best lines and shades to draw.
Composition - You can rotate, zoom and move the digital template to fit your imagination on paper. Masterpiece also allows combinations of multiple objects from real life or online images to make completely new compositions.
Video Capture – Masterpiece makes an amazing time-lapse video of each of your drawings that is a fun and unique movie for you to share with friends and family!

Masterpiece works for all ages. A child can draw their favorite character, a teenager can draw a comic strip, and parents can draw their kids playing. Masterpiece works on any physical surface and with several types of drawing instruments. Pens on newsprint make a great coloring book, crayons on construction paper make unique and original birthday cards, and charcoal on bristol board make a piece of fine art!

Osmo has sold 100K units and is being used in over 2000 public and private schools around the world, fostering creative thinking and social intelligence in the classroom. With Masterpiece, the company is revolutionizing the process of drawing by using digital technology to assist in physical space. The experience highlights the importance of supporting art and creativity in the classroom in an era that too often prioritizes standardized testing rather than giving children the time and skills to express themselves creatively in the classroom.

Osmo was created by young parents out of Stanford, both with backgrounds in engineering. Their previous work experience was at Ubisoft, LucasArts and Google, including the Google Books Project.

To order your Osmo or get more information about the company visit: www.playosmo.com. Anyone who has already purchased Osmo can download Masterpiece for free here: https://itunes.apple.com/us/app/masterpiece-for-osmo/id947529440?ls=1&mt=8. Osmo is sold online and in select Apple retail stores around the world and is continuing to expand its availability across the globe.

About Osmo
Started in 2013 by Pramod Sharma and Jerome Scholler, Osmo is a kids tech company built around its proprietary Reflective Artificial Intelligence. It aims to create a new play movement to unleash the boundaries of the screen. With its inaugural product, Osmo expands the playing field and engages creative thinking and social interaction, allowing any object – pen and paper, you name it – to interact with the digital device. Osmo is headquartered in Palo Alto, CA.

 


Filed under: AAPL Company Tagged: App Store, drawing, iPad, Kids, masterpiece, osmo, review, video capture

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Seth Weintraub

March 12th

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