Author's Archive

The Boy Genius Report Podcast: Episode 2

Samsung Galaxy S6 and HTC One M9 comparison

This week was a big one for smartphones and devices. We brought you live Mobile World Congress 2015 coverage and boy, were there some hot new phones announced. The Samsung Galaxy S6, Galaxy S6 Edge and HTC One M9 are the top of the tippy tip when it comes to great Android devices. Additionally, MWC was a smartwatchfest with new devices from LG, Huawei, Alcatel (alcawho?), and many others.

In this week's podcast, I give my thoughts on the event and announcements, plus pepper in some information on smart home integration and Apple Car by listener request.

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Jonathan S. Geller

March 5th

Uncategorized

The Boy Genius Report Podcast: Episode 1

podcast-bgr

Yes, I'm actually doing this. There's too much to say that can't be written, and for the last couple years people have always emailed me to start this up again. This time around, I'm taking it seriously. I'm doing it every week, and I'm looking for great guests or even cohosts — let's see where this goes together.

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Jonathan S. Geller

February 27th

Uncategorized

The most expensive Apple Watch is going to make Apple all the money

apple-watch-3

The Wall Street Journal is reporting that Apple's Watch production for the first quarter of this year is on track for 5 million units. Of that 5 million, half are expected to be the less expensive Apple Watch Sport which starts at $350, and one third are the stainless steel watch, which could sell for $500-$750, most likely. That leaves about 850,000 Apple Watch Edition pieces, the more expensive gold model. I believe the watch will sell for around $3,000 or less, though let's assume it sells for $4,000 as The Wall Street Journal is hearing, for the purpose of this exercise. Let's also assume a 35% margin on each Apple Watch model on average (conservative), and including extra bands, an average selling price of $400, $650, and $4200 for the Apple Watch Sport, stainless, and Edition models respectively, and also conservative.

  • 2,500,000 * $400 * .35 = $350,000,000.
  • 1,650,000 * $650 * .35 = $375,375,000.
  • 850,000 * $4200 * .35 = $1,249,500,000.

$2 billion dollars of pretax revenue for a single quarter. Do I think Apple could sell 850,000 Apple Watch Edition models in a single quarter at $4,000? I do. But the most interesting part of this experiment is that the Apple Watch edition might not be some unobtainable high-end luxury model. It's going to feel high-end, you might be standing on carpet when you're buying it in an Apple Store, but I believe it's going to be obtainable because it's singularly going to be the entire driver of profit with Apple Watch. We're talking about potentially $2 billion of incremental net profit to Apple's bottom line.With the Apple Watch selling just 5 million units a quarter with just 17% of those sold being the Edition. That's not a bad business, folks.

Remember my Rolex / Apple Watch article? Rolex produces 1,000,000 watches a year, with the least expensive watch hovering around $7,000-$8,000 for a stainless model. Apple could potentially sell 3,000,000 Edition watches in a year. We are talking about so much money it's not even funny, and you know who isn't laughing? Switzerland. They are completely and utterly screwed. But let's take it to the next level... Apple is working on other metals for the Apple Watch, so what if the company releases a platinum Apple Watch that is truly expensive, yet still way less than what a platinum Swiss watch would cost? Instead of $75,000 maybe it's $15,000 or $25,000. What if Apple starts to do special edition watches like Audemars or Hublot? There are endless possibilities here.

The thing about Apple that's so different than the high-end watch market is that Apple has the potential to move relatively expensive items at such great scale and they don't have to worry about exclusivity the way Patek Philippe or A. Lange does. Their watches, the most expensive and complicated ones, sell sometimes in the hundreds of pieces. Meanwhile, Apple is going to sell thousand dollar watches in the millions.

One last thought about the future of Apple Watch, if it truly does take off... I am a mechanical watch fan. I own a bunch, started collecting them years ago, but see how bad the Apple Watch can be for that industry. Is it, down the road, inconceivable to have some of these companies team up with Apple? For instance, maybe these guys in Switzerland are going to at some point understand that while a mechanical watch is lovely, it does two things and two things only — tells the time, and makes a statement. Maybe their customers are going to start getting such use out of the Apple Watch that they no longer wear their actual timepieces as frequently.

I propose a forward-looking concept. A watch manufacturer like IWC makes custom Apple Watch bands, and a custom Apple Watch digital face. The caveat here is, you have to be an existing IWC customer to purchase the bands and watch face. This solves two problems. It let's people know that when they see the Apple Watch on your wrist, you own an IWC and thus deals with the statement part of the watch, and it also doesn't completely erode sales for the watch company, while also providing some revenue. I would pay a big number to have an IWC / Apple Watch, I think other people would too.

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Jonathan S. Geller

February 18th

Apple

Apple is going to charge more for the larger Apple Watch

Apple Watch Price Range

Here's an interesting question for you... is Apple going to charge more for the larger 42mm Apple Watch? In the world of traditional watches, different sizes absolutely cost different prices. This is what I think.

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Jonathan S. Geller

January 12th

Uncategorized

Somfy shades are the last piece of the home automation puzzle

Somfy Motorized Shades

As we move further and further into a connected home and connected world, I regularly explore how we can integrate every device possible into one main system and network. For now, my favorite hub is SmartThings. It's not perfect, but it's a great home automation platform with a great community and support for a wide array of devices.

Window shades have been a bit of a white whale, though. This is an area I have always wanted to explore and I have heard that Somfy is without a doubt the leader in the space. In the past, not only have automated shades been a less-than-ideal solution with power having to be supplied to each noisy shade motor, but it's also been prohibitively expensive for many people.

All of that has now changed, however.

[gallery id = 4130740]

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Jonathan S. Geller

November 12th

Uncategorized

Will.i.am is a stupid person with stupid ideas

white-chicks

"You were thinking it!"

"Yeah, but you said it!"

I think we all need to have a little talk. Everyone is thinking it, so I'm going to come out and say it... will.i.am is so stupid. He's talented in some ways, namely music, and I don't know him personally but friends who know him say he's an arrogant asshole. That doesn't matter, though. What matters is how ridiculous will.i.am's entire foray into the tech world is, and has been.

Shall we take a trip down memory lane together and remember how when everyone knew BlackBerry was dead in the water, this idiot was launching a failed social network and being trotted out by BlackBerry at the company's conferences? Or how his iPhone camera attachment took the world by storm?

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Jonathan S. Geller

October 16th

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Come celebrate our 8-year anniversary on October 16th in NYC!

BGR-Evite

It is astonishing to think that BGR started eight years ago, and it wouldn't have existed if not for our great readers, so we wanted to do something special this year. In addition to celebrating our anniversary, we're also extremely excited to announce that September was our biggest month ever by a mile, and it's all because of you. As a thank you to our awesome audience, we wanted to throw a party and invite all of you.

We are really happy to also announce an amazing event partner — HTC! In fact, this is such a special event that not only are we giving away a boatload of HTC devices, but it's also going to be the public's first chance to get up close and personal with some new HTC products. Plus, food and drinks are us, so what more could you ask?

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Jonathan S. Geller

October 2nd

Uncategorized

FIRST LOOK: An early hands-on look at the iPhone 6 and iPhone 6 Plus!

iPhone 6 Plus First Image

Here we go... as is tradition, we always manage to get our hands on Apple's new iPhones a wee bit early. This year brings two different models, and judging by what has been reported and written, the iPhone 6 is the evolution of the iPhone line, while the iPhone 6 Plus can almost be considering a new type of product for Apple — one that might even be able to replace the iPad mini.

Here are my initial observations, followed by a boatload of photos.

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Jonathan S. Geller

September 18th

Apple

Mobile

No one understands the Apple Watch strategy, and it’s totally a winner

Apple Watch Price

Not much is known about Apple's upcoming Apple Watch pricing besides the fact that, what assume is the Sport edition, will start at $349. Whether this even includes bands, we do not know. It is likely there are going to be different storage capacities for the less expensive models, so it's not inconceivable to think that $349 is going to get you the Sport Watch with something like 16GB of storage, and then another $100 for 32GB and another $100 for 64GB.

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Jonathan S. Geller

September 18th

Apple

You just made a very huge mistake by ordering the iPhone 6 Plus

iPhone 6 Plus Vs iPhone 6

Look, the iPhone 6 Plus has a lot going for it. Its battery is like, so much better than the iPhone 5s. The camera is even better than the iPhone 6! And the screen! Holy screen! But there is one big problem here... most of you just picked it because it was the "better" and more expensive option. You're all probably like, "Yeah this is great, larger phone, I can do more. Bigger is better. AMERICA! Cheese fries with extra grease!"

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Jonathan S. Geller

September 12th

Apple

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