Tim Cook visits Swedish forests with ‘innovative & sustainable’ packaging supplier chosen by Steve Jobs

Any time you unbox an Apple product, it’s clear that the company puts a huge amount of thought and design effort into the packaging, and we learned a little more about that during a visit to Sweden by CEO Tim Cook.

Cook visited the ‘breathtaking forests of northern Sweden’ where the trees are grown to make sustainable packaging for iPads …

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Photo

Ben Lovejoy

October 13th


Apple

Mac