Reports of weak iPhone 8 demand are way off the mark

iPhone 8 Vs iPhone X

A recent piece from Bloomberg argues that investors might have reason to be concerned about demand for the iPhone 8. Citing early disclosure data from AT&T financial statements, Shira Ovide relays that the number of subscribers opting to exchange older smartphones for newer models dropped by 900,000 year over year.

"The quarter included about a week of U.S. sales for Apple's iPhone 8 models, one of two new smartphone lines the company debuted last month," Ovide writes. "If the iPhone 8 had been a hit out of the gate, then I would have expected AT&T's upgrade number might at least have fallen less dramatically."

Continue reading...

Trending right now:

  1. New photo of iPhone X in the wild draws attention to an interesting issue
  2. T-Mobile is about to add a new limit to its unlimited plans
  3. Dude builds world’s first semi-automatic portable railgun, uses it to kill a laptop

Photo

Yoni Heisler

October 12th


Apple

Mobile


Tags: