Apple may be playing with fire in China

iPhone China

When Apple released its earnings report for the March quarter, there was one data point that jumped off the page regarding iPhone sales. Although iPhone sales declined 1% year over year, Apple saw its revenue increase in every geographic region the company operates in, save for China. Specifically, Apple saw its revenue in China drop by 14% year over year, a factor widely attributed to slumping iPhone sales during the March quarter. And though the iPhone 7 Plus was more popular among Chinese consumers than Apple anticipated, Tim Cook conceded during Apple's conference call that older generation iPhone models "didn't perform as well."

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Yoni Heisler

May 19th


Apple


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