Archive for June, 2014

Ratings show TV audiences still prefer TBWA Apple ads to in-house commercials

Image via Bloomberg

Image via Bloomberg

Bloomberg has published an interesting look at audience responses to Apple’s recent in-house advertising efforts compared to ads produced by the company’s long-time agency partner TBWA Media Arts Lab. As you can see from the graph above, Apple’s two most popular recent ads were both outsourced, though the in-house “Chicken Fat” (or “Strength,” as Apple called it) manages to come in at a close third. The data doesn’t include the company’s latest ad, “Parenthood…”

“Strength” is Apple’s highest-rated in-house ad

Interestingly, while Apple’s in-house efforts seem to be mostly lower-rated than those from TBWA\Media Arts Labs, the lowest-rated ad of those examined was actually one of TBWA’s own: the “Intentions” video first played at WWDC 2013. While the video was never actually turned into a television ad, it was published online and displayed during multiple Apple keynotes:

Of the ads that actually hit the airwaves, the least favorite is Esa-Pekka Salonen’s entry in the “Your Verse” campaign, which follows the composer as he creates music using a variety of apps on his iPad. After that, the next-lowest in-house ad is the company’s 2013 holiday ad, followed by what looks like a near-tie between the second recent “Your Verse” ad and the Bryan Cranston-narrated “Pencil” iPad Air spot.

Apple certainly has its work cut out for it if it plans to continue moving advertising in-house. While they’ve managed to nearly catch up to the popularity of TBWA-produced ads with the most recent iPhone spot, the rest of the lineup still points to a company in need of some serious advertising help.


Filed under: AAPL Company Tagged: ad, Advertising, commercial, media arts labs, TBWA, TBWA\media arts labs, TV spot

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Mike Beasley

June 30th

Apple

Mac

Pebble smartwatch updated with improved Bluetooth and notification management

Pebble has updated its smartwatch software and iOS app to bring various improvements, including improved Bluetooth LE connectivity and quick notification management. The notification improvements are shown in the brief video clip above. Here are the release notes:

Pebble Firmware 2.3 (Release Notes)

  • Improved Bluetooth LE connectivity.
  • Added the ability to skip to the next notification with a double-click of the Down or Up buttons.
  • Bug fixes and stability improvements.

iOS Pebble App 2.2.2 (Release Notes)

  • Enabled more new JavaScript apps to be downloadable in the Pebble appstore (Pebble apps included in this latest bundle will no longer say “Coming Soon” for iOS users).
  • No other major changes  from version 2.2.

The updated Pebble software is available via the Pebble app’s software update function and you can grab the latest Pebble for iOS via the App Store for free.


Filed under: Apps Tagged: Android, Bluetooth, iOS, JavaScript, Notification Center, Pebble, release notes, smartwatch

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Mark Gurman

June 30th

Apple

Mac

Hack Your Brain With A Machine That Reads Minds

Emotiv headset_2 Star Wars first planted the idea over 35 years ago that we could move objects with our minds. That idea is now a reality that has come a long way in the last few years. Emotiv is on the cutting edge of that technology with headgear that allows you to do things, such as make a toy car whiz by or help a quadriplegic mix music like a DJ using just their brain power. Read More

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Sarah Buhr

June 30th

Gadgets

Apple to announce Q3 2014 earnings results on July 22nd

Screen Shot 2014-06-30 at 3.45.56 PM

Apple has posted a note on its official Investor Relations website to indicate that it will be holding its Q3 2014 earnings results announcement and conference call on Tuesday, July 22nd. The call begins at 2PM PT/5PM ET, and Apple usually releases the numbers in the form of a press release around 1:30PM PT/ 4:30PM ET. This upcoming call will be the first under new CFO Luca Maestri, and he will likely be joined by Apple CEO Tim Cook on the call. We’ll have live coverage of the earnings results and notes of interest from the follow-up conference call.


Filed under: AAPL Company Tagged: Apple, Chief financial officer, Investor relations, iPhone, luca maestri, Peter Oppenheimer, Tim Cook, Vice president

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Mark Gurman

June 30th

Apple

Mac

Apple finally brings two-factor authentication to iCloud website (updated)

Screen Shot 2014-06-30 at 5.09.51 PM

It appears Apple has started rolling out support for two-factor authentication on its iCloud.com website. The feature initially rolled out to the Apple ID management website in the United States and then in several other countries soon after.

Under the new setup on iCloud.com, users can only access Find My iPhone without verifying their identities. Mail, Contacts, and other “apps” require you to enter a passcode that can be texted to any phone number or sent to the Find My iPhone app on properly configured devices.

2-step

The Find My iPhone web app is unlocked by default as a security measure to ensure that if users have lost their phones, they’re still able to get them back, since requring you to use your missing phone to login in order to locate it would be counter-intuitive. Users have the option of setting trusted computers to automatically remember their two-factor login so they don’t need to repeat the process each time they login.

It seems the feature is rolling out to many users today, while others will have towait to get the full benefits of this additional security measure.

Update: It seems the two-factor option has stopped working now. It’s possible Apple accidentally launched the feature earlier than expected for some users.


Filed under: AAPL Company Tagged: icloud, two-factor authentication, two-step authentication

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Mike Beasley

June 30th

Apple

Mac

T-Mobile’s LTE footprint passes 230 million points of presence

T-Mobile-Logo

T-Mobile held its un-carrier 5.0 (and 6.0) event a couple of weeks ago, and the company’s press release to go along with the event had T-Mobile CTO Neville Ray promising that the company would have an “LTE footprint north of 230 million pops by the end of [the] month.”

It appears that, just in time, the company has hit this goal. And in sarcastic and hilarious fashion, John Legere has taken to Twitter to confirm:

Along with its growing LTE network, the un-carrier 5.0 event brought a slew of other announcements including an iPhone 5s test drive program, free streaming for iTunes Radio and other music services, and the company’s own music streaming service dubbed “unRadio.”


Filed under: General, Tech Industry Tagged: LTE, neville, points of presense, pops, T-Mobile

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Stephen Hall

June 30th

Apple

Mac

Apple’s annual Back to School promotion to start tomorrow

As we reported two weeks ago, Apple’s annual Back to School promotion will begin tomorrow, according to sources. The program will be similar to last year’s offering, which provided $100 Mac App Store gift cards alongside Mac purchases and $50 cards with iPhone and iPad purchases. Apple will be re-decorating its stores overnight with a new education theme to go along with the new promotion. Earlier today, Apple unveiled upcoming iTunes U updates for the iPad, and the timing seems like anything but a coincidence.


Filed under: AAPL Company Tagged: Apple, Back to School, Gift card, iPad, iPhone, iTunes, ITunes Store, Macintosh

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Mark Gurman

June 30th

Apple

Mac

First comparison photos of black and white 4.7-inch iPhone 6 screen glass [Gallery]

Top

Photos of physical mockups and various parts for the upcoming iPhone 6 have been leaking out an almost weekly basis over the course of the past several weeks. However, actual parts for the display cover for the larger phone have yet to leak out. Today, Sonny Dickson sent us several photos of purported display glass covers in both black and white variations for the 4.7-inch iPhone. Apple is also working on an even larger 5.5-inch “phablet” model, but we do not have photos of the screen covers for that model…

5s6compare

The above photo shows a comparison of the size between the 4.7-inch display and the 4-inch screen on the iPhone 5s/5c/5. We previously posted images of 5.5-inch iPhone screen backlighting components. The images do not indicate any breakthrough new features for the next-generation iPhone, but the availability of these parts indicates that the new iPhone is nearing mass-production ahead of a launch this fall. A new hole appears to the left of the ear speaker, but it is unclear if this is a re-located FaceTime front camera or a proximity sensor. The variation in port location from part-to-part could be due to production of parts still being in early stages. It is possible some pieces were produced earlier or later than others. The edges also appear to be slightly curved.

In addition to a bigger screen, the new iPhones will include a thiner and rounder metal case, new sensors, improved cameras, and a more efficient A8 processor. A sapphire crystal display cover has also been rumored for the larger-screened version.

Below is a massive gallery of more black vs. white iPhone 6 4.7-inch display cover photos (Click images for larger):

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Mark Gurman

June 30th

Apple

Mac

Pangu untethered jailbreak still works with iOS 7.1.2

Pangu.io 2014-06-23 13-17-10 2014-06-23 13-17-18

Apple today seeded iOS 7.1.2, and we’ve confirmed that the recently-released Pangu jailbreak does indeed work perfectly fine with the new build. While Pangu was released after Apple seeded 7.1.2 to carriers (meaning that the likelihood of the security holes being patched was fairly low), there was still the slim possibility that Apple would make a few changes and patch the holes before pushing the update to the masses.

But alas, the untethered jailbreak that we told you about last week is still capable of jailbreaking iOS 7.1.2, and you can still follow the very same guide that we published if you need help getting the famed Cydia application running on your device. It’s worth noting, however, that the jailbreak also recently got an update to support OS X, and that we would recommend you use this version if you’re planning on jailbreaking your iOS 7.1.2 device.


Filed under: iOS Tagged: iOS 7.1.2, jailbreak, pangu, release

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Photo

Stephen Hall

June 30th

Apple

Mac

Apple iTunes U Update Lets Teachers Create Class Content On The iPad

iPad in the classroom Apple is continuing to build out its educational tools with a view to expanding the utility of iPads in the classroom. Today it’s announced updates to its iTunes U educational app that aim to make it easier for educators to create and manage course content directly on an iPad. Read More

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Natasha Lomas

June 30th

Apple

Gadgets

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