Archive for December, 2011

Gillmor Gang 12.31.11 (TCTV)

Gillmore Gang test pattern

The Gillmor Gang — John Borthwick, Robert Scoble, John Taschek, Kevin Marks, and Steve Gillmor — wound up the Old Year and previewed the next one. In fact, we are already well into Social Spring, what with SOPA, Go Daddy, the media scramble, Louis C.K. and the $5 download, Spotify and the independents, Apple AlmostTV, Microsoft irrelevancy, and the end of email.

We’ve had fun, and while we’re at it, please consider helping my daughter’s Creative Arts Charter School in San Francisco recover from a five-alarm fire. Thanks to everyone who showed up this year, and especially those who didn’t.

@stevegillmor, @borthwick, @scobleizer, @jtaschek, @kevinmarks
Produced and directed by Tina Chase Gillmor @tinagillmor



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Steve Gillmor

December 31st

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Robots Suck At Scratching Vinyl [Video]

The DJs of the world can breathe a sigh of relief, because if this video is any indication, it's going to be a long time before they're in jeopardy of losing gigs to robots. More »


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Andrew Liszewski

December 31st

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Save $50 on the iPhone 4S today only at RadioShack stores

RadioShack announced through Twitter that the iPhone 4S would be on sale today in celebration of the New Year. Specifically, Radio Shack retail stores will slash $50 iPhone 4S purchases for all capacities and both colors. Unfortunately for Sprint and Verizon users, the deal is for AT&T customers only.



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Kyle Boone

December 31st

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Gaming Giants Withdraw Their Support Of SOPA [Stop Sopa]

While they haven't caught as much flack as GoDaddy did for appearing on the SOPA supporters list, Nintendo, Electronic Arts, and Sony Electronics have officially withdrawn their support of the despised bill. More »


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Andrew Liszewski

December 31st

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Genius Scale Only Shows You How Much You’ve Gained Or Lost [Genius]

When you're battling the bulge, your bathroom scale can either be your best friend or your worst enemy. So instead of displaying your actual weight, which can be discouraging, this scale only tells you how much you've lost or gained. More »


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Andrew Liszewski

December 31st

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Jonathan S. Geller

December 31st

Apple

How To Keep Track of All Your Friends Tonight [How To]

"Hey, let's all meet at Bill's party around 8pm." And that conversation was the last time you saw half of your friends. Tonight is going to be insanity. You'll be lucky you even make it to midnight, let alone keep your group together. But you know what, let's try it anyways. More »


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Roberto Baldwin

December 31st

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Knight Of The Round Tablet? UK Gov Honour for Ive Heralds New Year Of Tech

160px-Jonathan_Ive_2009

Honours and medals from Queens and Kings may be an alien concept in Silicon Valley, but they are a delightfully steam-punk tradition, still continued in a Britain which long ago said goodbye to its Empire, yet still has Knights and ‘Commander’ orders to hand out. Thus, Apple’s chief designer, Jonathan Ive, has been knighted in the Queen’s New Year’s honours list, principally for his work in industrial design and championing British talent abroad. Ive was already made a Commander of the British Empire (CBE) in 2006. Being a Knight means he is now Sir Jonathan Ive – a moniker which should, at the very least, bump him to the front of the average restaurant queue when he’s in London.



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Mike Butcher

December 31st

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It’s Now Sir Jonathan Ive [Apple]

I hope you're ready for a day of iKnight jokes, because Apple's Senior Vice President of Industrial Design, Jonathan Ive, has officially been made a Knight Commander of the British Empire. More »


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Andrew Liszewski

December 31st

Apple

Keeping Up With The Normals

Screen Shot 2011-12-31 at 1.38.55 AM

The holidays for most people who read this site involve answering a cornucopia of tech support questions for their relatives. Honestly, I’ve watched friends field the most frustrating 45 minute IT department-level questions during holiday time with the family, which inevitably devolves into more of those types of conversations in between, “Pass the gravy.”

These conversations will only increase in frequency as the average consumer wakes up to smartphones and the app economy. According to Flurry, nearly a quarter of a billion app downloads this year occurred on December 24th and again this Christmas Day, more than 2x any other day thus far, ever.

If you’re building an app or another kind of tech service you better pay attention, as increasingly many of your users will be what investor Chris Dixon and others refer to as “Normals.” Or what I like to call, dumb people. JUST KIDDING.

So who are these “Normals”? Well the Normals are a group of people who don’t check into Foursquare, use Square or upload photos to Instagram, until they do. The Normals are more likely to know what Pinterest is than Quora. The Normals had no idea that ‘Angry Birds’ was a phenomenon when they downloaded it because it was a featured app in the App Store (true story). To Normals the name Michael Arrington rings absolutely no bell.

Sometimes you almost even envy them.

And sometimes they’re as annoying as all hell. Arguing for the 20th time with your Dad about the superiority of an iPhone versus a Blackberry is not fun — Neither is getting into an email race at the Thanksgiving dinner table, and winning like you knew you would. Okay, maybe that is fun.

So what are you supposed to do if you’re a techie faced with trying understand how a Normal would view a product? Well first of all pay attention: Normals above all care more about problem solving than acquiring the newest fanciest thing. And if you’re designing products for them, you should be painfully aware of that.

As a public service announcement I asked Quora, a product that is still fumbling around in the Normals department, how product designers gather insight into handling a Normal user’s needs versus a techie’s.

Techies are “driven by writing their blog post and voicing their opinions or by staying ahead of the curve,” answered Quora product designer Rebekah Cox, “Normal people don’t have those artificial needs which fuel a drive to discover something new for the purpose of discovering something new. They have actual problems to solve.”

Cox reveals the flaws in the ways that techies adapt their products for Normals with two different examples, one of a sample thought process that leads a techie into thinking they know what a Normal person wants [1] and then, what a Normal actually wants (versus what a techie thinks they want) at [2]:

[1] “There’s so much work involved in managing all my Twitter accounts, there should be a tool to manage that and Facebook and YouTube and my RSS feeds all in one place.”

[2] “My home theater isn’t great, but I’m not sure what I need to make it better. Tom has Blu-ray and is happy with it. Can your site help me with that?”

In the first case [1], the early adopter is extrapolating that a normal person would have the same problem that they do but at a lower frequency, based on the (wrong) assumption that normal people just have less complex versions of the problems held by techies (lots of RSS feeds). In fact normal people just don’t have unmanageable quantities of social accounts and most likely don’t even know what RSS is. All they care about is that their home theatre is up to snuff [2].

“I would advise that you orient your UI around the job to be done — around the problem — and not the person,” says 37Signals product manager Ryan Singer echoing Clayton Christensen. The issue with this argument is that many problems have much narrower use cases than a given product designer could aim  for, for example, Cox’s [1] above.  And hitting the widest use case possible is a sweet spot that is essentially the holy grail of technology — as it basically means traction.

YouTube product manager Hunter Walk holds that the differences between scaling big and scaling small are subtle yet super important especially considering the nuances of user interface design. He uses his experience with Google an example …

“The notion of using certain keywords such as adding ‘weather’  to a location query in order to display a forecast on the results page (eg New York City weather) was something us geeks did early on and many normals learned to do over time.

On the other hand, search operators (such as using an * as a wildcard) are totally geeky and will never cross over to normals who don’t need a command line language for Google. Instead operators are aimed at power users who when they are especially satisfied with a service are more likely to generally recommend it to normals.”

It’s sort of tricky. In order to figure out how to entice Normals to use their products, many technology entrepreneurs have to serve as “aimchair technology anthropologists.”  Normal adoption can mean the difference between success or failure, 10 million downloads versus 100k.

Startups like Wolfram Alpha and Friendfeed have learned hard way that you can’t ignore Normals just because you’re really smart. You can be a tech industry darling like Foursquare, Quora or even Google+ and be completely blindsided by something like Pinterest — which got way more press coverage in mainstream (and female focused) media before it ever really resonated with the tech press. Pinterest has an approachable personality and it’s easy to use. Learn from it guys.

Techies can’t see the forest for the trees, and Normals can only see the forest. The solution may lie in applying that metaphor to a famous Oscar Wilde quote, “We’re all in the forest, but some of us are reaching for the trees.” Or maybe remembering that you once were (and in some ways are still) a Normal, even if you’re now a techie.

Image: Via



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Alexia Tsotsis

December 31st

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