Tech mainstays finally come together on something: littering more HD content with more DRM

Who says the big boys can't be friends? While Samsung, SanDisk, Sony, Toshiba and Panasonic would probably disagree with each other on just about everything, there are still three magical letters that can bring even the biggest rivals together: DRM. While the consortium is doing everything it can to avoid the term, there's no hiding the truth -- the temporarily-named 'Next Generation Secure Memory Initiative' is designed to protect HD content by using "unique ID (identification) technology for flash memory and robust copy protection based on public key infrastructure." Just when we thought Louis C.K. had proven that slapping DRM around something wasn't the best approach, here we go taking a few monumental steps in the wrong direction.

In essence, it sounds as if they're crafting a way to distribute Blu-ray-quality material on SD cards and embedded memory (sound familiar?), and they're also hoping that this will "enable various HD content applications such as HD network download, broadcast content to-go and HD Digital Copy / Managed Copy from Blu-ray Disc." Notably, we're told that Android-based smartphones, tablets, TVs and Blu-ray products in particular can look forward to taking advantage -- in other words, Apple's going to keep doing what Apple does. If all goes well, they'll start licensing the new secure memory technology early next year, and if we had to guess, we'd say the adoption trajectory perfectly matches that of slotRadio. Good luck, folks -- you're going to need it.

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Tech mainstays finally come together on something: littering more HD content with more DRM originally appeared on Engadget on Mon, 19 Dec 2011 11:53:00 EDT. Please see our terms for use of feeds.

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Darren Murph

December 19th


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