Archive for day September 22nd, 2011

Online Video Ads Now Reach 50 Percent Of The U.S. Population

video-camera-

ComScore’s August web video rankings are in, and this is for sure: Americans watch an enormous amount of online video content, with most of that taking place on — you guessed it — YouTube. Of course, last month, Facebook, already the largest photo site on the Web, became the third largest video site on the Internet in terms of unique viewers. Which I find interesting since I can count the total number of times I’ve watched video on Facebook on two hands.

Yet, comScore’s rankings find Facebook retaining third position in August, with 51.6 million unique viewers, trailing VEVO in second (with 62 million) and Google Sites (i.e. YouTube) at 162 million. Viacom Digital lept into fourth place, while Microsoft dropped into fifth, as Yahoo and Aol remained in sixth and seventh, with their unique views on the rise.

In terms of the big picture stats, total viewing sessions tallied yet another all-time high in August with 6.9 billion sessions (with YouTube qua Google Sites) generating just over half of those. The average web video viewer watched 18 hours of content over the course of August, with YouTube and Hulu unsurprisingly attracting the highest engagement at 5.7 hours and 3.2 hours, respectively. What’s more, 85.8 percent of the U.S. Internet audience viewed online video.

However, the interesting part of this report, at least for me, comes in the form of a snapshot of the current proliferation of video advertising in the U.S. Americans had more than 5.6 billion video ads put in front of their peepers in August. That’s nearly one ad per person for 80 percent of the entire population of the planet. What’s more video advertising reached 50 percent of the total U.S. population an average of 37.6 times during August, with the total time spend watching video ads totaling more than 2.5 billion minutes last month, according to comScore. If my calculations are correct, that is the equivalent of serving nearly 2,000 years worth of videos.

Also of note for online video ads: According to comScore, video ads accounted for 13.4 percent of all videos viewed and 1.3 percent of all minutes spent viewing videos online. While this is likely to make the heart weep for those who hate viewing ads in video content, for advertisers digital video has become a truly remarkable (and nearly guaranteed) method by which to reach a wide audience. Especially considering sites like Hulu won’t let you skip over videos.

And speaking of Hulu’s love affair with video ads, the video site generated the highest number of video ad impressions, serving 996 million in August, with Tremor Video in second at 764 million, and Adap.tv in third at 720 million.

ComScore has also struck a deal with YouTube for a full comparison of viewership across thousands of YouTube partners and their channels. You can check out those numbers and more here.

Excerpt image courtesy of Blankenship Design.



Comments Off on Online Video Ads Now Reach 50 Percent Of The U.S. Population

Photo

Rip Empson

September 22nd

Uncategorized

Robotic Cannon Fires 1,000 Metal Pellets Per Minute [Video]

The Beatty Family build robots. Armored robots with targeting rotating cannons. Armored robots that can detect foes using eight ultra-sonic sensors and fire 1,000 plastic or metal pellets per minute. The Beatty Family rocks. [Beatty Robotics via PC World] More »


Comments Off on Robotic Cannon Fires 1,000 Metal Pellets Per Minute [Video]

Photo

Jesus Diaz

September 22nd

Uncategorized

Is Meg Whitman The Right Person To Lead HP? (TCTV)

Meg Whitman is back in the corner office. Earlier today, she was officially named CEO of HP, taking over from Leo Apotheker, who lasted less than a year. In the video interview above, I talk to Forrester analyst Frank Gillett about whether Whitman is the best person for the job or the best one available on short notice.

Gillett and I get into HP’s recent strategy twists, including Apotheker’s decision to get out of the PC business and bail on the Palm acquisition. We discuss whether Whitman, who signed off on that strategy as a member of HP’s board, should stay the course or go back to square one? Personally, I thought they should have brought back Mark Hurd, who now works for Larry Ellison. (Hey, if the stock keeps tanking, maybe Oracle can buy HP and Hurd can make a comeback).


Company: Hewlett-Packard
Website: hp.com
IPO: NYSE:HPQ

Hewlett-Packard Company (NYSE: HPQ), commonly referred to as HP, is an American multinational information technology corporation headquartered in Palo Alto, California, USA. HP is one of the world’s largest information technology companies and operates in nearly every country. HP specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. Major product lines include personal computing devices, enterprise servers, related storage devices, as well as a diverse range of printers and other imaging products....

Learn more
Person: Meg Whitman
Website: megwhitman.com
Companies: eBay, Zipcar

Meg Whitman, is the former CEO and Board Chairman of eBay. She resigned in March of 2008. In September of 2009, she announced her official candidacy for governor of California. Leading eBay from 1998 to 2008, Meg helped the company grow from 30 employees and a little over $4 million in revenue to more than 15,000 employees, nearly $8 billion in revenue, and a network of 12 million users in California alone. Under Meg’s leadership, eBay...

Learn more


Comments Off on Is Meg Whitman The Right Person To Lead HP? (TCTV)

Photo

Erick Schonfeld

September 22nd

Uncategorized

Share Buttons? Ha. Facebook Just Schooled The Internet. Again.

facebook_like_button_big

After last year’s f8 keynote, my initial thought was pretty straightforward: I Think Facebook Just Seized Control Of The Internet. Between the Like Button, the Open Graph, and the Open Graph API, I felt like we were shifting from Google being the fabric of the web, to Facebook taking over. A few days later, a now unpaid blogger declared it: The Age of Facebook.

Both of these declarations pissed a lot of people off.

Facebook is the new AOL! Walled garden! The end of open! Blah. Blah. Blah. While everyone else has been busy whining — including plenty of competitors — Facebook has been kicking ass and taking names. And today is proof of that.

For the past year, Facebook has been working on the beautiful re-imagining of the Profile, which they call “Timeline“. I just got it enabled on my account. Going back in time and seeing the past several years of my life displayed in this way is nothing short of profound. Facebook has used software to make something meaningful. Something emotionally powerful.

Because of this impact, some people will undoubtedly hate it. But more will love it. It’s incredible: Facebook has become a tool that’s a reflection of who we are. Just in case it wasn’t painfully obvious already, they’re far more than just another web startup that will flame out in a few years. They are the real deal.

And they just made their competition look rather foolish.

All we’ve heard about in the blogosphere the past few months is how Google+ could take down Facebook. How Google actually did something halfway decent in the social space — watch out Facebook! And look — now Facebook is even copying them!

Please.

I have no doubt that some of Facebook’s little moves over the past few months have been in reaction to Google+. But focusing on that is silly. Those are tiny features compared to what Facebook just unveiled today. They weren’t even worthy of being on stage at f8.

While Google was busy rushing to get a social network that could compete with Facebook out the door, Facebook was thinking about the next phase of social networking. They were building the next Facebook! Google+ does compete with Facebook — the old Facebook. It does not compete with what Facebook launched today.

In that regard, Facebook pulled an Apple. Apple releases something, and everyone in their space rushes to do the same thing. But they never realize that it’s a losing position. They’re skating to where the puck has been. Apple skates to where the puck is going to be. Facebook is skating to where the puck is going to be.

Also reminiscent of Apple: when Facebook unveiled the Like button last year, they were hardly the first to do a button. But they were the first to do a button in the correct way. One click. Done. Suddenly, everyone needed this one-click button.

But while all the competitors were busy making that button, Facebook was busy making the button obsolete. Today’s Open Graph changes represent a world where the button isn’t needed. Sure, it will continue to exist for certain types of content. But it will be more like an on/off switch.

With the new Open Graph, you’re sharing stuff as you do it. You don’t have to think about it. You’re listening to music on Spotify and it’s being shared with your friends automatically in the Facebook Ticker. The only button you hit is “play”.

Obviously, that’s not ideal for all content. But for some of the best content, it’s beyond ideal. The idea of hitting a share button to push your favorite song to Facebook is stupid. Enjoy the music, don’t worry about having to remember to share it. That’s how this should work.

There’s one massive problem in the social space: everyone is competing for the same user time. But most services compete by piling on features that erode that time even quicker. They’re offering up services that if I use, it means I’ll have even less time to actually enjoy life. That’s not a sustainable model. Being “social” online has become far too much work.

Facebook has clearly been thinking about this problem. And now they have a way to tap the power of social without thinking about it. That’s the future of the space. It’s not about needing a share button. It’s about not needing a share button.


Company: Facebook
Website: facebook.com
Launch Date: January 2, 2004
Funding: $2.34B

Facebook is the world’s largest social network, with over 500 million users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskowitz and Chris Hughes to help build Facebook, and within four months, Facebook added 30 more college networks. The original idea for the term...

Learn more


Comments Off on Share Buttons? Ha. Facebook Just Schooled The Internet. Again.

Photo

MG Siegler

September 22nd

Uncategorized

FakeGirlfriend.co Lets You Text With Your Made-up Canadian Model Girlfriend

FakeGF

“Whatever, man. I’ve got 10 girlfriends. And they’re supermodels! You just don’t know them, because they live in Canada.”

“Oh, okay. Call one of them and prove it.”

Well, crap — now what?

Enter FakeGirlfriend.co, a clever little service that lets you text your maybe-not-so-real girlfriend in a pinch, get a text back, and have her “call you back” a few minutes later. Because that’s totally not a weird thing to do, right?

Here’s how it works:

  • Make up a name for your, erm, gal, giving “her” the number (212) 804-6979. (This is a Twilio-powered service, so that number should stay the same indefinitely. If it doesn’t, I fear for the sanity of whoever gets that number next. “WHY DO ALL THESE STRANGERS WANT TO BE MY BOYFRIEND?!”)
  • When Nosey McJerkerson demands you prove your totally-made-up girlfriend isn’t totally-made-up, shoot a text to the faux-friend you created above.
  • Your “gal” will respond with a randomly generated “girlfriend-esque” text, and then call you with a pre-recorded message for you to step away and “talk to” a few minutes later.

Of course, this thing probably won’t fool anyone over the age of 10, if only because your digital-girlfriend’s prerecorded message has a tendency to talk through any and all interruptions and doesn’t respond to anything directly. And if it does work, you still know that you’re kind of weird.

If anyone asks, just remember: like a bag of sand.

(Side note: You would not believe how many weird stares I got while working on this post in a coffee shop.)



Comments Off on FakeGirlfriend.co Lets You Text With Your Made-up Canadian Model Girlfriend

Photo

Greg Kumparak

September 22nd

Uncategorized

Cellphone Service Hitting NYC Subways to Both Delight and Dismay [New York]

New Yorkers, get ready to either cough up blood or throw your arms up in the air and make jazz hands for joy: cellphone service is hitting a select several subway stations. If you're an AT&T or T-Mobile customer. More »


Comments Off on Cellphone Service Hitting NYC Subways to Both Delight and Dismay [New York]

Photo

Sam Biddle

September 22nd

Uncategorized

UBS: iPhone’s 89% retention rate crushes competition; next closest is HTC at 39%

A whopping 89% of iPhone owners plan to stay loyal to Apple with their next smartphone purchase according to a recent survey conducted by investment bank UBS. A group of analysts from the firm recently commissioned a survey of 515 smartphone owners and determined that Apple’s iPhone is by far the most “sticky” device on the market. Apple’s next closest competitor was HTC, but only 39% of HTC smartphone owners said they intended to purchase another phone from the Taiwan-based vendor. RIM dropped to the No. 3 spot with a 33% retention rate, which was just half of the 66% it scored in a similar UBS survey from 18 months earlier; Apple had a 95% retention rate in UBS’s March 2010 survey, so it too declined over the past year and a half. Samsung (28%) and Motorola (25%) rounded out the top-5. A chart of UBS’s findings follows below.

Read

Comments Off on UBS: iPhone’s 89% retention rate crushes competition; next closest is HTC at 39%

Photo

Zach Epstein

September 22nd

Apple

In First Company-Wide Email, Meg Whitman Says HP Must Focus On Their Mission

Meg-Whitman-11

Meg Whitman just took over as HP’s CEO and President hours ago and she, along with the new executive chairman of the board, Ray Lane, didn’t waste anytime reaching out to their more than 300,000 employees. In the email embedded further down in the post, they reaffirm the statement released earlier today that Meg Whitman has “enormous respect for HP” and indicates that HP matters not only to Silicon Valley, but to California and the United States. The company has a “deep-rooted legacy” and is something they want to maintain and build upon.

They state the obvious in that HP needs to refocused on their mission (although she doesn’t define said mission) and the company is filled with the “industry’s brightest and most talented people.” No mention of bringing back the $99 TouchPad, though.

Meg and Ray have a large task. Leo didn’t exactly handle HP with care. In his attempt to morph HP into a different sort of company, HP’s stock price plummeted and its market cap crashed. Meg Whitman makes HP’s seventh CEO in the last 12 years. Wish her luck. She’s going to need it.


Person: Meg Whitman
Website: megwhitman.com
Companies: eBay, Zipcar

Meg Whitman, is the former CEO and Board Chairman of eBay. She resigned in March of 2008. In September of 2009, she announced her official candidacy for governor of California. Leading eBay from 1998 to 2008, Meg helped the company grow from 30 employees and a little over $4 million in revenue to more than 15,000 employees, nearly $8 billion in revenue, and a network of 12 million users in California alone. Under Meg’s leadership, eBay...

Learn more
:
Website:

Learn more


Comments Off on In First Company-Wide Email, Meg Whitman Says HP Must Focus On Their Mission

Photo

Matt Burns

September 22nd

Uncategorized

This Incredible Space Aurora Video Trumps Any Earth Fly-By—Ever [Video]

This breathtaking time-lapse of Earth's auroras as seen from the flying International Space Station is one of the most beautiful videos I've seen in my life. I can't even begin to imagine the feelings that astronauts must experience when they watch this in real time. More »


Comments Off on This Incredible Space Aurora Video Trumps Any Earth Fly-By—Ever [Video]

Photo

Jesus Diaz

September 22nd

Uncategorized

Coming Soon: Facebook’s Automatic “Read” Button

Screen Shot 2011-09-22 at 3.26.58 PM

A few days ago, leading up to f8, we noted that we heard from a source that Facebook would soon be expanding their buttons offerings beyond the Like button. Specifically, we heard that “Read” “Listen” and “Watch” buttons were coming. But today during the f8 keynote, Facebook didn’t have anything to say about those. But that doesn’t mean they’re not coming. Actually, they are.

I had the chance to sit down with Facebook CTO Bret Taylor after the keynote and he told me that a new “Read” button would be coming within the next couple of weeks. But it works a bit differently than you might imagine.

Unlike the Like button which gives you a way to explicitly share individual pieces of content, this Read plug-in (and presumably, Watch, Listen, etc, plugins) would allow third-parties to add a single button to their site to enable some of the automatic actions Facebook unveiled today.

For example, if we add the Read plugin on TechCrunch, there will be a button on the page that when clicked by a user, allows them to automatically let their social graph know when they’re reading TechCrunch. In the new Ticker area of Facebook, it would says “MG is reading TechCrunch” when I visited TechCrunch.

To be clear, this button will be totally opt-in for users. And the button will also have “pause” and “undo” capabilities if a user decides they actually don’t want to share their activity automatically, Taylor said.

And the regular old Like button will continue to exist for users who still want to share specific pieces of content to Facebook.


Company: Facebook
Website: facebook.com
Launch Date: January 2, 2004
Funding: $2.34B

Facebook is the world’s largest social network, with over 500 million users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskowitz and Chris Hughes to help build Facebook, and within four months, Facebook added 30 more college networks. The original idea for the term...

Learn more


Comments Off on Coming Soon: Facebook’s Automatic “Read” Button

Photo

MG Siegler

September 22nd

Uncategorized
line
September 2011
M T W T F S S
« Aug   Oct »
 1234
567891011
12131415161718
19202122232425
2627282930